Blogs target a younger, more tech-savvy audience than press releases. They can amplify messages through sites like Google Blogger and engage readers with videos and comments. Press releases can be adapted into blog posts by making the writing less formal, more fun, and suited to younger audiences. Social media sites like Twitter and Facebook can then be used to promote blogs and maximize the reach of their messages.

1. Blogs

2.  Blogs appeal to a different
target audience than
press release therefore it is
important to broaden the
market. The target
audience of blogs tend to
be younger and more
familiar with technology
and online social media.
Blogs help to amplify a
message over means of
communication such as
sites like Google Blogger.

3.  Blogs often have a lower degree of
formality than press release however its
still important to avoid slang and use
proper English. The writing must be
appropriate to the brand and still
contain purpose and value.

4.  Press release can be repurposed
into a blog by adapting the style of
writing to suit a different media
outlet. This can be done by
decreasing the level of formality
and making the text more quirky
and fun so that its more interesting
and suits a different younger target
audience by changing the
language. This therefore maximises
the impact of the message and is
delivered to a broader audience.

5.  In order to efficiently
promote a blog, social
media sites such as Twitter
and Facebook can be
use to enhance the
viewers of the text. Blogs
are much more creative
than press release and are
often more engaging by
sharing interactive files
such as videos and
comments, therefore
social media sites can be
used to promote them.

6.  Have the same impact as a press release
article regarding aspects such as a detailed
informative first paragraph stating the
objective of the text.
 Proof read – check that the text is well
structured and makes sense also correcting
any grammatical or punctuation errors.
 Use creative sites to enhance your text
rather than using just block text, this will
make it more exciting and engaging to
read increasing the streaming of the blog.