Asteria Arts & Music Festival commercial outline

2. Hey! How’s your weekend going to be on April 16-18?
Looking to do something outdoorsy, creative and a bit underground. Are you into Electronic
Dance Music and 18 years or older? If the answer is yes, then check out Asteria Arts & Music
Festival. It’s Florida’s youngest and hottest EDM festival. With performances by Kill Paris,
Yheti, Megalodon, Rusko, Netsky, Silent Child, Delta Heavy, Alex Thesleff and many more.
The festival will have camping access, merchandise tents, workshops, live music and
entertainment. The only thing missing is YOU! General Admission tickets and camping passes
sold separately. Look for details and purchases at www.tixr.com.
Age: 18-28
Location:
Asteria Arts & Music Festival
Punta Gorda, FL
Gender: 70% Male and 30% Female
Income Level: $22,000 - $40,000
Education Level: High School Diploma or higher but not equivalent to a master’s degree.
Marital Status: Single
Ethnic Background: Mostly Caucasian. However, this is a multi-racial event.
• Personality
-Hyper-social or Hyperactive. Sophisticated, unique and knowledgeable.
• Attitudes
-Extroverted and have a higher self-esteem.
• Values
-Inclusion, Originality & Affinity
• Interests/hobbies
-Going to concerts or other festivals, watching tv shows, streaming, video games and
social media exhibitionists.
• Behavior
-EDM Fans are the consummate social consumer.

3. Evaluate your decision.
• Are there enough people who fit my criteria?
-Yes, the event has already sold 50% of their tickets.
• Will my target really benefit from my product/service? Will they see a need for it?
-Asteria is not only a music festival, but also a local Art festival that empowers artists sell
their products such as clothes, pins, jewels, crafts and services. The services include
massages, meditation center, Shibari (Japanese rope tying), flow art lessons and more.
• Do I understand what drives my target to make decisions?
-Yes, what drives them is the people and the headliners that are going to be performing in
the festival. As well as the accessibility of having various opportunity purchases such
camping upgrades or just ticketing with hotels nearby.
• Can they afford my product/service?
-Yes, there’s various purchasing opportunities and is accessible to those who wish to
participate in it.
• Can I reach them with my message? Are they easily accessible?
-Yes, they are responsive 24/7, and the chat is not automated. It is a unique conversation
and easily accessible.
Bad Kharma
Music by Axel Thesleff
Google Review:
Images provided by AAMF:

4. Asteria Arts & Music Festival
Where will the commercial be viewed?
http://fsbizsite.com/csminkeching/portfolio/