Social media optimization is the process of using social media outlets like Facebook and Twitter to generate awareness of a brand, product or event through viral publicity. Search engine optimization involves techniques to increase website visitors by improving a site's ranking in search engine results pages from search engines like Google and Bing. Both SMO and SEO aim to increase publicity and traffic through social media and search engines.

3. Social media optimization (SMO) is the process of increasing the awareness of a product, brand
or event by using a number of social media outlets and communities to generate viral publicity.

5. Search engine optimization is a methodology of strategies, techniques and tactics
used to increase the amount of visitors to a website by obtaining a high-ranking
placement in the search results page of a search engine (SERP) -- including Google,
Bing, Yahoo and other search engines.