4. What is new media ? New media art standard practice is “to take up the products of the technology industries (...) and apply them to its own diverse ends, in a cultural domain. “ (Whitelaw, 2004) ? Nm is a framework that is technology independent. Nm is a phase of technological evolution. When an innovation is used to communicate cultural messages is becomes a medium. A socio-economy approach can help understand its long term implications as a media.
11. Ideology is a system of ideas which is tacite to actors; it represents the interests of a specific social class (Weber, 1930). Socio-economy tries to apprehend the dominant ideologies of a system. Ideology Organizations that strive for power will try to influence the ideology of a society to become closer to what they want it to be. Political organizations ( governments included) and other groups (e.g. lobbyists) try to influence people by broadcasting their opinions.
12. Control ? Any mediated communication system (media) = tacite representation of ideology ( Castoriadis, 1987, Moeglin 2001) Different communication processes give control of value chain to different actors. The ones who have most control over access to messages or can massified their voice can influence the public's perception of societal evolution and define history But a new IC technology is not automatically a new media