Lecture2 newmediacontext

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A historical look at the definition of the term new media

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Lecture2 newmediacontext

  1. 1. MPM17 RESEARCH FOR EXPERIENCE DESIGN <ul><ul><li>Lecture 2: Some definitions </li></ul></ul>
  2. 2. HISTORICAL DEFINITION #1: MCLUHAN (1960S) <ul><li>New Media = &quot;extensions&quot; of our human senses, bodies and minds, which will form large media ecologies (McLuhan, 1964). </li></ul><ul><li>These ecologies would become Mediated Public Spheres enabled the public to become actors of social change. </li></ul><ul><li>He believed that the wide adoption of these new media would participate in major changes in how “man” viewed the world and would eventually lead humans to find a new type of spirituality based on a technological collective consciousness (Teall and Carpenter, 2001). </li></ul>McLuhan introduced a different way of thinking about media design Traditional visual culture : media are objects that are consumed as cultural artifacts New Media Culture : media extends human activities far beyond creative industries. New Media became about facilitating mediated social and cultural innovations of makers, which included the public.
  3. 3. POPULAR DEFINITION: 80’S AND 90’S <ul><li>1980s: ”digital revolution” and the 90s “digital convergence”: reshaping of contemporary experiences through the mass introduction of computers . The digitization of mass media raised questions about intellectual property, competition and monopolies, which required new ways of looking at mass media production . The popular definition of “new media” became synonymous to emerging digital mass media. </li></ul>
  4. 4. NEW MEDIA BECOMES AT THE CROSS ROADS OF THREE DISTINCT INDUSTRIAL CONTEXTS
  5. 5. NM BECOMES A SPECIFIC MOMENT IN A MEDIA LIFE CYCLE
  6. 6. NEW MEDIA IS UNDERSTOOD AS A PERSPECTIVE <ul><li>All media was once a new media </li></ul><ul><ul><li>photography --> in relation to Painting </li></ul></ul><ul><ul><li>film --> photo and theater </li></ul></ul><ul><ul><li>video --> film </li></ul></ul><ul><ul><li>computing </li></ul></ul><ul><li>Nm = a phase of evolution where an innovation becomes a medium </li></ul><ul><li>nm practices= diverse contexts that all celebrate experimenting with innovations. </li></ul>
  7. 7. EARLY 2000S <ul><li>definition moves away from ICT to encompass other technologies (robotics, biotech, etc)‏ </li></ul><ul><li>new media art standard practice is “to take up the products of the technology industries (...) and apply them to its own diverse ends, in a cultural domain. “ (Whitelaw, 2004)‏ </li></ul>
  8. 8. PRE WEB 2.0 MEDIA LIFE CYCLE
  9. 9. MID 2000S WEB 2.0 REVOLUTION <ul><li>Social media are different than Visual Media </li></ul>
  10. 10. POST WEB 2.0 MEDIA LIFE CYCLE
  11. 11. NEW MEDIA REPRESENTS THE ACTIVITIES OF SPECIFIC PEOPLE
  12. 12. WITH DIFFERENT ACTIVITIES
  13. 13. NEW MEDIA CHARACTERISTICS <ul><li>Technologies that </li></ul><ul><li>Facilitate Communication/Information </li></ul><ul><ul><li>Amongst themselves </li></ul></ul><ul><ul><li>With humans </li></ul></ul><ul><ul><li>Amongst Humans </li></ul></ul><ul><li>Extend/mediate human experiences via virtual/physical/mobile spaces. </li></ul>
  14. 14. 2010S NEW MEDIA SOCIAL ECOLOGIES
  15. 15. WHAT IS NEW MEDIA? <ul><li>New media is a cultural and social innovation framework that is technology independent </li></ul><ul><li>100 years ago: film was new media 20 years ago: the Internet and digital processes were new media </li></ul><ul><li>Today: Extension of life via media ecologies </li></ul>
  16. 16. New Media Extend synthetic, human and hybrid social and cultural life
  17. 17. TOWARDS SUPERHUMANS
  18. 18. TRANSHUMANS CYBORGS
  19. 19. AND DIGITAL PLANKTON LAYER

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