How to Increase Your Conversion Rates Through the Search Bar
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This document discusses how real-time search can increase conversion rates, especially for e-commerce sites. It notes that over 80% of online shoppers use the search bar and search leads to significantly higher conversion rates and sales. The document advocates building a world-class search experience with relevance, speed, and personalization to compete against search engines and improve business metrics like session duration and conversion rates. It provides examples of companies that have benefited from integrating real-time search.
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How to Increase Your Conversion Rates Through the Search Bar
- 1. Build Realtime Search DATA DRIVEN PRODUCT HOW TO INCREASE YOUR CONVERSION RATES THROUGH THE SEARCH BAR Focus on e-com m erce use cases Guillaume Duvaux - Account Executive @algolia @gduvaux
- 2. Jan 2014 Oct 2012 Creation of the company +2,600 customers in +100 countries Jan 2015 350 customers - 12 people June 2014 Seed funding $2.7 M Mai 2015 Series A: $18.3M led by Accel Partners Algolia 83 people in Paris, San Francisco, NYC January 2016
- 4. 100,000,000,000 Where the hunt starts today…
- 5. It’s just a start…
- 6. Search: How we are wired Information Foraging
- 8. Browse
- 9. 932 Browse
- 11. Search
- 12. • 88% internet users start their session on the Web with a search on a search engine like Google. • 43% of internet users start their visit of a website that they never went on before by a search on the search bar. We are addict to search engines
- 15. Why is Search so important? 1. Engagement of visitors 80%+ of e-commerce users are using the search bar 2. Direct impact on Revenue Conversion Rates E-commerce Value per visit Browsing 2 % $0,77 Search 15 % $4,98 X 7 Source: UX Report, Nielsen
- 16. Speed matters Half a second delay caused 20% drop in traffic Every 100ms of latency costs them 1% in sales
- 17. The better Google works, the less time people will spend on your website How Google’s speed impacts you?
- 18. How can you compete? A world-class search engine 1. Relevance: Understand and interpret the queries Right algorithm, typo-tolerance, synonyms, plurals, stop-words, languages, geo-localisation… 2. Speed: Results from the first keystroke Instant search is the new standard to avoid the frustration of waiting for the results. 3. Tailored for your business & users: Includes business & user metrics Personalisation per user/segment, Sales, views, stocks, seasonality…
- 19. arcteryx.com
- 20. birchbox.fr
- 21. And on mobile…
- 23. Direct impact on the business Session on mobile through search +250% Bounce rate -17% Conversion Rates through the search +50% Average order value through search +15%
- 25. guillaume@algolia.com @gduvaux www.algolia.com W e are hiring in San Francisco and Paris 😊