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“How strong Marketing Content Management results in
consistent communication across channels and more sales”
By: Paul Broe...
MarketingProfs
12 minutes per day
26 minutes per day
37 minutes per day
How much time do marketers waste on searching existing
marketing ...
Key omni-channel pressures
Source: Winterberry Group – June 2013
Which of the following are inhibiting your ability to implement a multi channel appr...
http://www.adnovate.com/power-marketing-content-management.html
In-store
ERP
Print
Publishing
Social
AppsCRM
Campaign/
Marketing
Automation
CMS
DAM
PIM
eCommerce
Year-Over-Year Impact of PIM Technology
Key performance indicator With PIM Without PIM ∆
Product Sales Growth 13% 8% 163%
...
27%
36% 40% 35%
62%
80%
69%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Increased conversion rates Increased margins Acquis...
reduce the
search time by as much as
70%
-10% translation costs
save 75% time correcting errors in product
descriptions an...
Would you like to discover the potential
for your organization?
Contact:
Paul Broersen
pbroersen@adnovate.com
+31 346 58 2...
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Marketing Content Management - Digital Innovation Summit

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How strong Marketing Content Management results in consistent communication across channels and more sales.

Presentation during Digital Innovation Summit.

Published in: Marketing
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Marketing Content Management - Digital Innovation Summit

  1. 1. “How strong Marketing Content Management results in consistent communication across channels and more sales” By: Paul Broersen - Adnovate
  2. 2. MarketingProfs
  3. 3. 12 minutes per day 26 minutes per day 37 minutes per day How much time do marketers waste on searching existing marketing content?
  4. 4. Key omni-channel pressures
  5. 5. Source: Winterberry Group – June 2013 Which of the following are inhibiting your ability to implement a multi channel approach?
  6. 6. http://www.adnovate.com/power-marketing-content-management.html
  7. 7. In-store ERP Print Publishing Social AppsCRM Campaign/ Marketing Automation CMS DAM PIM eCommerce
  8. 8. Year-Over-Year Impact of PIM Technology Key performance indicator With PIM Without PIM ∆ Product Sales Growth 13% 8% 163% Improvement in data accuracy 17% 5% 340% Improvement in time-to-information 20% 8% 250% Improved customer retention 11% 3% 367% Improved customer satisfaction 8% 3% 267% Source: Aberdeen Group 2014
  9. 9. 27% 36% 40% 35% 62% 80% 69% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Increased conversion rates Increased margins Acquisition of new customers Increased sales per customer eCommerce Performance without PIM with PIM ROI of PIM
  10. 10. reduce the search time by as much as 70% -10% translation costs save 75% time correcting errors in product descriptions and 30% time updating a product 20% reduction on campaign development and roll-out costs
  11. 11. Would you like to discover the potential for your organization? Contact: Paul Broersen pbroersen@adnovate.com +31 346 58 28 00 @AdnovateUpdate marketing content management

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