Transformando Retail en
la era Digital
Ezequiel Singer
Google Enterprise Latin America
@ezesinger
Durante esta charla
- 104000 buscarán artículos ropa online
- 51300 buscarán artículos de electrónica
- 28000 buscarán ser...
PRE-MODERN
PERIOD
pre-1945
RETAIL
DEVELOPMENT
1945-1965 1965-1990
CONSOLIDATION OF
RETAIL
1990-2000
Retail cambia cada 25 ...
In only a few years [Amazon]
has become the business that
everyone watches with a
degree of apprehension, as well
as admir...
Menos visitas físicas
2010 2013
38
17(Nov-Dec)
55%
billions
Source: ShopperTrak data for Nov/Dec 2013, as
cited in WSJ, Ja...
Pero mas efectivas
2010 2013
Source: Mastercard, Nov-Dec 2010 & Nov- Dec 2013, $B
$B offline sales
(Nov-Dec)
ecomm
+75%
of...
To stay competitive, companies must stop
experimenting with digital and commit to transforming
themselves into full digita...
Nuevas realidades del comercio
SIEMPRE ABIERTO, EN CUALQUIER LUGAR EN
TODOS LADOS.
SIN LIMITES DE REAL ESTATE y HORARIOS L...
Antiguamente, las estrategias de marketing competían por el “first
moment of truth”
The In-store Experience
Web and Mobile Strategy
Bringing Digital to the
Enterprise
Build and Host Applications
Customer Ex...
41% more customers than a
year ago have “showroomed”,
browsing at least once in store
and then buying online.
The Seamless...
Google confidential | Do not distribute
Clientes
acostumbrados a
buscar
Hayneedle on Google
Find anything with
ecommerce Search
Search contributed to a 45% increase
in our conversion rate, and a...
We are now in the New
Digital Age
Google confidential | Do not distribute
Mass adoption of mobile
Social media and sharing...
Retailers are going Google
Big Box
Branded Goods
Grocery
Apparel
Hospitality
Specialty
All Saints on Going Google
Google confidential | Do not distribute
Improve the
In-store Experience
The in-store
experience
Web and
mobile strategy
Digital
Enterprise
Stores are faced with many challenges
High
employee
turnover
Balancing
administrative
tasks
Constantly
changing
product
as...
Improve the in-store experience
Increase Sales Reduce Operations
& Labor Costs
Increase loyalty
and repeat visits
Store As...
Google confidential | Do not distribute
Associates can’t keep up with the number
of products, and number of customers
61% ...
Improve store associate effectiveness
Google confidential | Do not distribute
Create sense of community in the store
Local...
Cesar Ramanauskas, IT Manager
EAT
Our HR Department uses Sites to
create internal websites for
employees in stores to find...
Community sharing of best
practices offers associates up-
to-date product details and
support.
CIO Waitrose
Waitrose on Go...
Google confidential | Do not distribute
Store operations and management is
time consuming and labor intensive
Google confi...
Optimize store operations
Automate store processes
Forms and requests
Mobile sales director app
Manage store events
Automa...
Google confidential | Do not distribute
Specsavers on Google
Google makes assigning store tasks easier
"Our employees have...
“In order to focus on his core job -
creating new pastries - Mister Hermé
records recipes guidelines on video.
They are th...
Google confidential | Do not distribute
The store faces intense
online competition
Comparison shopping on a smartphone
whi...
Connect the customer in-
store experience
Shopping Center Map Department Store Map
Enable location-based services
Monitor ...
Google confidential | Do not distribute
Customers like using
Chromebox kiosks - they
resume instantly, are
lightning-fast ...
Google confidential | Do not distribute
Improve in-store customer experience
Personalize the shopping experience
A large B...
Deliver web and
mobile strategy
The in-store
experience
Web and mobile
strategy
Digital
Enterprise
Deliver on web and mobile strategy
Speed time to market
and reduce IT costs
Increase traffic, sales
and loyalty
Increase s...
Google confidential | Do not distribute
Building with Traditional IT is
slow and expensive
Gary Koelling, Director of emer...
Build and host applications
Build apps quickly and effectively
with Google’s Platform
Host existing web apps on Google
inf...
Google confidential | Do not distribute
Customers expect engagement
at every point of contact
Your business is now operati...
Connect the entire
customer experience
Google confidential | Do not distribute
Help customers track deliveries, in real-ti...
Celio on Google
Crowd-sources next year’s product line
Merchandisers gather feedback from
store managers and loyalty card ...
Google confidential | Do not distribute
"Google Apps allows us to do things our way, wherever and
whenever we want."
1,250...
Google confidential | Do not distribute
Ocado on Google
Exceeding customers delivery expectations
Google Confidential and Proprietary
Google confidential | Do not distribute
Zales on Google
Bring the expert to you via th...
Bringing digital to
the enterprise
The in-store
experience
Web and
mobile strategy
Digital
Enterprise
When you dig deep into what actually
generates profits for today’s most
successful retail companies, it turns
out they’re ...
Bringing digital into the enterprise
Deliver products
more efficiently
Increase brand equity
and competitiveness
Supply ch...
Communicating through the
supply chain is inefficient
Our communication tools weren’t flexible
enough to make decisions on...
Improve supply chain visibility
Google confidential | Do not distribute
Collaborate across the supply chain
Google Sites, ...
Google confidential | Do not distribute
● Track global orders/shipments
● Get alerted about potential shipment
disruptions...
Google confidential | Do not distribute
Data is a core business asset. It is the difference
between having competitive adv...
Google confidential | Do not distribute
Big Data Solutions
Internal Data Social Data Sensor Data
Google & Other
3rd Party ...
Google confidential | Do not distribute
Challenge
● No way to explore how sales patterns, shopper behavior, and effect of
...
Google confidential | Do not distribute
SOLMO on Google
Improving in-store merchandising and sales
A large Big Box Retail
...
Google confidential | Do not distribute
Introducing new products is a
strategic priority
Private Label brands' comparable
...
Google confidential | Do not distribute
Information Week, 1/15/2014
Streamline New Product
Introduction
Develop Ideas
Gath...
Celio on Google
Reducing the cycle time for bringing products to market
Google confidential | Do not distribute
Using Goog...
How will you transform retail?
Google confidential | Do not distribute
The retail industry is in the throes of
implausible...
Retail Solutions Quick
Reference Cards
The In-store
Experience
Web and Mobile
Strategy
Bringing Digital to the
Enterprise
Google can help retailers innovate
GSAC...
Store Associate Engagement
Store Operations & Management
Customer Experience
The In-store
Experience
Build and Host Applic...
Better train
employees
Crowd-source best
practices
Redirect associates to
customers in real-time
Store Associate
Engagemen...
Build apps quickly and
effectively with
Google’s platform
Host existing apps on
Google’s
infrastructure
Build and host
app...
Collaborate across the
supply chain
Monitor and track
delivery routes
Share delivery locations
across devices and
departme...
Extra Slides
Google confidential | Do not distribute
Radical Shifts in Retail
After years of showrooming and
online retail commanding m...
Google confidential | Do not distribute
Digital becomes essential to the store
With eroding store sales, the route
for bri...
Google confidential | Do not distribute
Radical Shifts in Retail
Fast service is more important than ever
Wait-related iss...
Quote List
"Since we've gone Google, the teams
can now focus on their work, like
responding quickly to customer
requests a...
Google confidential | Do not distributeGoogle confidential | Do not distribute
Market Insights
Analyze feasibility
Analyze...
1. Build a single customer experience
2. Search for a unified transaction platform
3. Have a mobile strategy
4. Understand...
Google confidential | Do not distribute
Stores rely on word-of-mouth
to communicate
In retail, things change all the time
...
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014
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Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014

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Diapositivas presentadas por Ezequiel Singer, Enterprise Latam Sales Manager de GOOGLE Enterprise, en el eCommerce Day Guayaquil 2014 en la plenaria "KEYNOTES ECOMMERCE I >> RETAIL DEL FUTURO: LOS PRINCIPALES RETOS Y DESAFÍOS DEL COMERCIO MINORISTA EN ECUADOR.".

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Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014

  1. 1. Transformando Retail en la era Digital Ezequiel Singer Google Enterprise Latin America @ezesinger
  2. 2. Durante esta charla - 104000 buscarán artículos ropa online - 51300 buscarán artículos de electrónica - 28000 buscarán servicios financieros
  3. 3. PRE-MODERN PERIOD pre-1945 RETAIL DEVELOPMENT 1945-1965 1965-1990 CONSOLIDATION OF RETAIL 1990-2000 Retail cambia cada 25 años El negocio físico siempre fue el centro de la transformación Google confidential | Do not distribute BIG BOX AND CATEGORY KILLERS
  4. 4. In only a few years [Amazon] has become the business that everyone watches with a degree of apprehension, as well as admiration. Retail Week June 11, 2012 El cambio actual es claramente digital Amazon North American Sales U.S. Ecommerce Sales U.S. Offline Retail Sales Data: Census; Amazon Sales Growth
  5. 5. Menos visitas físicas 2010 2013 38 17(Nov-Dec) 55% billions Source: ShopperTrak data for Nov/Dec 2013, as cited in WSJ, Jan 2014.
  6. 6. Pero mas efectivas 2010 2013 Source: Mastercard, Nov-Dec 2010 & Nov- Dec 2013, $B $B offline sales (Nov-Dec) ecomm +75% offline +9% $681 $783
  7. 7. To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. “ ”McKinsey & Co., 2014 Source: McKinsey & Co., The seven habits of highly effective digital enterprises, May 2014
  8. 8. Nuevas realidades del comercio SIEMPRE ABIERTO, EN CUALQUIER LUGAR EN TODOS LADOS. SIN LIMITES DE REAL ESTATE y HORARIOS LOCAL GANAR TODO EL TRAFICO
  9. 9. Antiguamente, las estrategias de marketing competían por el “first moment of truth”
  10. 10. The In-store Experience Web and Mobile Strategy Bringing Digital to the Enterprise Build and Host Applications Customer Experience eCommerce Revenue Store Associate Engagement Store Operations & Management Customer Experience Google transformando Retail Google confidential | Do not distribute Supply Chain Visibility New Product Introduction Big Data
  11. 11. 41% more customers than a year ago have “showroomed”, browsing at least once in store and then buying online. The Seamless Consumer Retail Survey, November 2013 Accenture Google confidential | Do not distribute Clientes a un click de comprar en otro lado
  12. 12. Google confidential | Do not distribute Clientes acostumbrados a buscar
  13. 13. Hayneedle on Google Find anything with ecommerce Search Search contributed to a 45% increase in our conversion rate, and a 116% increase in search-attributed revenue.Chris Chance, Director of IT Speedway Motors Growth of more than 20% in revenue per search with a 12% conversion lift. Brian Moen, CMO Hayneedle
  14. 14. We are now in the New Digital Age Google confidential | Do not distribute Mass adoption of mobile Social media and sharing Frictionless transactions Easy-to-use expectations Always connected
  15. 15. Retailers are going Google Big Box Branded Goods Grocery Apparel Hospitality Specialty
  16. 16. All Saints on Going Google Google confidential | Do not distribute
  17. 17. Improve the In-store Experience The in-store experience Web and mobile strategy Digital Enterprise
  18. 18. Stores are faced with many challenges High employee turnover Balancing administrative tasks Constantly changing product assortment Maintaining store profitability High customer expectations Google confidential | Do not distribute 38% of retail shoppers still cite the seamless customer experience as the main area for retailer improvement The Seamless Consumer Retail Survey, November 2013 Accenture
  19. 19. Improve the in-store experience Increase Sales Reduce Operations & Labor Costs Increase loyalty and repeat visits Store Associate Effectiveness Store Operations and Management Customer Experience
  20. 20. Google confidential | Do not distribute Associates can’t keep up with the number of products, and number of customers 61% of shoppers believe they have access to more information about products than store associates. Motorola Solutions ‘Retail Vision Survey’, May 2012
  21. 21. Improve store associate effectiveness Google confidential | Do not distribute Create sense of community in the store Local store promotions and contests Alert urgent issues e.g. product recalls Better train employees Crowd-source best practices Merchandising shares guidelines across stores Simplify corporate information distribution Standard portal for HQ-to-store communications Master store calendar and forms library 41% of shoppers were not satisfied with the ability to receive in-stock status while in-store. Motorola Solutions ‘Retail Vision Survey’, May 2012
  22. 22. Cesar Ramanauskas, IT Manager EAT Our HR Department uses Sites to create internal websites for employees in stores to find all the information they need. Before there were only documents they couldn’t share. EAT on Google Sharing the information in-store employees need
  23. 23. Community sharing of best practices offers associates up- to-date product details and support. CIO Waitrose Waitrose on Google Sharing best practices across stores
  24. 24. Google confidential | Do not distribute Store operations and management is time consuming and labor intensive Google confidential | Do not distribute Managers spend more time on administration than on interacting with customers, coaching staff, and looking at the condition of their stores—combined. AT Kearney Retail Success Still Depends on Core Principles 2013
  25. 25. Optimize store operations Automate store processes Forms and requests Mobile sales director app Manage store events Automate event logistics e.g. registration and catering Record for on-demand replay playback Simplify task management Centralize calendar for daily store tasks Assign and track tasks based on skill set and duration Streamline field service operations Optimize service routes with Geo Update the customer on field service status Google confidential | Do not distribute
  26. 26. Google confidential | Do not distribute Specsavers on Google Google makes assigning store tasks easier "Our employees have been using their own iPads, iPhones and Android devices to access their email and calendars. Google Apps is a positive step forward in terms of enabling their working lives." Nigel Dufty, IT Service Director Specsavers
  27. 27. “In order to focus on his core job - creating new pastries - Mister Hermé records recipes guidelines on video. They are then shared with our pastry makers in France, Japan and Middle-East.” Sabrina Zouzou, CFO Pierre Hermé Paris “We automatized sales consolidation during rush hours. Before regional directors would make 4000 calls a day to collect this information. Now they are automatically collected and shared internationally, thanks to spreadsheets and graphs fed by Google Apps Script.” Laurent Rousset, CIO Celio “We automatized merchandising auditing activating Google+ communities. Stores post pictures of their implementation. That way regional directors can control in real time that the shelving that was decided in the headquarters is in place in each location. This is also a good way to archive them. ” Louis de Haldat, CIO Jennyfer
  28. 28. Google confidential | Do not distribute The store faces intense online competition Comparison shopping on a smartphone while in-store is up 400% over last year Parago July 2013 study 55% of shoppers would purchase if an associate could find another location that had the item. Motorola What’s Driving Tomorrow’s Retail Experience 2012
  29. 29. Connect the customer in- store experience Shopping Center Map Department Store Map Enable location-based services Monitor customer dwell time in departments Text message associates when customers need assistance Google Maps indoor mapping Send offers to customers while they are in the store 51% of retailers consider improving customer service as a primary driver for technology investment. Motorola, What’s Driving Tomorrow’s Retail Experience, 2012 Deliver better information with in-store devices In-store kiosks reduce wait-time Use hang-outs to connect with experts at HQ or another store Digital signage placeholder
  30. 30. Google confidential | Do not distribute Customers like using Chromebox kiosks - they resume instantly, are lightning-fast at handling web apps and basically crash-free.
  31. 31. Google confidential | Do not distribute Improve in-store customer experience Personalize the shopping experience A large Big Box Retail identified potential revenue increase per store of $880k annually Geo Identity Analytics Where are customers? Where are my locations? Where are our devices? Who is in my location? Tell me about them. Where did they go? How many visitors? Where do people spend time? What paths did they travel?
  32. 32. Deliver web and mobile strategy The in-store experience Web and mobile strategy Digital Enterprise
  33. 33. Deliver on web and mobile strategy Speed time to market and reduce IT costs Increase traffic, sales and loyalty Increase sales and Units Per Transaction Build and host applications Customer experience eCommerce Revenue
  34. 34. Google confidential | Do not distribute Building with Traditional IT is slow and expensive Gary Koelling, Director of emerging platforms Best Buy “Because of theplatform design, an application administrator had to make changes manually, which was time-consuming and prone to errors.”
  35. 35. Build and host applications Build apps quickly and effectively with Google’s Platform Host existing web apps on Google infrastructure Gary Koelling, Director of emerging platforms Best Buy Our experience transferring Giftag onto Google App Engine really changed how we do things. We can use far fewer developers, and we don’t have to spend any time doing system administration or setting up servers, which allows us to focus on the development and testing new ideas.
  36. 36. Google confidential | Do not distribute Customers expect engagement at every point of contact Your business is now operating in an age where customers rule. They like this new-found empowerment, and increasingly expect sellers to connect with them. Entrepreneur Magazine February, 2014
  37. 37. Connect the entire customer experience Google confidential | Do not distribute Help customers track deliveries, in real-time Leverage Geo and Cloud Platform solutions to create custom portal Drive traffic to your store with a custom map Geo store locator Reach out to customers with live video & shopping events G+ Hangouts On Air for shopping events G+ Helpouts connect customers and experts live, on the web With eroding store sales, the route for retailers to earn a larger share of wallet is through deeper, omni-channel customer engagement. EKN, The Future of Retail Analytics 2013
  38. 38. Celio on Google Crowd-sources next year’s product line Merchandisers gather feedback from store managers and loyalty card holders Laurent Thoumine, CIO Celio For the World Cup, our 6,000 employees and our loyal customers have chosen the design for our collections, via the internal network Google+. The fashion department extends to the whole company!
  39. 39. Google confidential | Do not distribute "Google Apps allows us to do things our way, wherever and whenever we want." 1,250 staff members stay on top of day-to-day operations and build ties with the local community "Where's My Order" mobile app integrates with Google Maps to show our customers the exact location of the delivery truck carrying their order Google Compute Engine powers the 3D vision technology that guides our robots through order fulfillment Paul Clarke, Director of Technology of Ocado Ocado on Google Enabling full digital business transformation
  40. 40. Google confidential | Do not distribute Ocado on Google Exceeding customers delivery expectations
  41. 41. Google Confidential and Proprietary Google confidential | Do not distribute Zales on Google Bring the expert to you via the web
  42. 42. Bringing digital to the enterprise The in-store experience Web and mobile strategy Digital Enterprise
  43. 43. When you dig deep into what actually generates profits for today’s most successful retail companies, it turns out they’re simply good at what great retailers have always been good at: the nuts and bolts of operations. AT Kearney Retail Success Still Depends on Core Principles 2013 Today, retail operations means more than just the basics To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. McKinsey & Co. 2014
  44. 44. Bringing digital into the enterprise Deliver products more efficiently Increase brand equity and competitiveness Supply chain visibility New product introduction Data-driven decisions Better insight across marketing and merchandising
  45. 45. Communicating through the supply chain is inefficient Our communication tools weren’t flexible enough to make decisions on the go and we couldn’t guarantee that we were running the same promotions at the same time. Jaime Garcia, IT Corporate Director of the All Inclusive Collection, Hard Rock Hotels Google confidential | Do not distribute
  46. 46. Improve supply chain visibility Google confidential | Do not distribute Collaborate across the supply chain Google Sites, Hangouts, Sheets and Docs Monitor and track delivery routes Geo for logistics, asset and material tracking Share delivery locations across devices and departments Google Geo for visibility into supply chain routes We can update drivers in real time if the recipient wants to change his delivery address along the way. Bernard Lemaire, CHRO Chronopost
  47. 47. Google confidential | Do not distribute ● Track global orders/shipments ● Get alerted about potential shipment disruptions ● Live weather, traffic, and social media integration ● Seamlessly manage and re-route orders We selected the iSpatial/Google tool due to low cost and high flexibility. The iSpatial tool allows our relatively small Analysis department to effectively analyze all of these problems. Large CPG Company in North America iSpatial on Google Supply chain visualization
  48. 48. Google confidential | Do not distribute Data is a core business asset. It is the difference between having competitive advantage or falling behind. The future of big data isn’t collecting it. It’s being able to attribute and leverage it to understand and make decisions across your entire business ● Merchandising Effectiveness ● eCommerce performance ● Marketing ROI ● Supply chain ● Store peformance ● Customer experience ● New Product Analysis Why care about Data?
  49. 49. Google confidential | Do not distribute Big Data Solutions Internal Data Social Data Sensor Data Google & Other 3rd Party Data HOW CAN I COMBINE ALL OF MY TRANSACTIONAL DATA WITH OTHER DATA? HOW CAN I CAPTURE MORE CUSTOMER INTERACTIONS? WHAT DO CUSTOMERS SAY ABOUT MY BUSINESS? HOW CAN GOOGLE DATA HELP ME WITH MULTI-CHANNEL MODELING?
  50. 50. Google confidential | Do not distribute Challenge ● No way to explore how sales patterns, shopper behavior, and effect of weather were having on inventory and supply chain. ● The company focused on identifying similar storms, classifying them by severity, and measuring their effects on sales before, during, and after their peaks. Results ● Performed a study that provided new insights into consumers’ behavior during snowstorms by combining point-of-sale (POS) and government meteorological data, 1.3 bilion rows of data ● Identified top products that ran out of stock or spoiled during storms ● Allowed them to predict future impact, adjust supply chain and staffing Interactions Marketing on Google Increase sales in stores by localizing merchandising
  51. 51. Google confidential | Do not distribute SOLMO on Google Improving in-store merchandising and sales A large Big Box Retail identified potential revenue increase per store of $880k annually Combine in-store traffic and Point of Sale data, improve conversion, UPT, and revenue Geo Identity Analytics Where are customers? Where are my locations? Where are our devices? Who is in my location? Tell me about them. Where did they go? How many visitors? Where do people spend time? What paths did they travel?
  52. 52. Google confidential | Do not distribute Introducing new products is a strategic priority Private Label brands' comparable quality at significantly lower cost ... translates into wider choice for customers and higher margins for retailers. Accenture Harnessing the Power of Private Label in Retail 2012
  53. 53. Google confidential | Do not distribute Information Week, 1/15/2014 Streamline New Product Introduction Develop Ideas Gather feedback through forms, communities of interest (G+) and Google Moderator Share and Track Activities and Designs Manage and collaborate on content, both externally and internally Communicate with distribution channels Distribute Content to Channel Share a final product information Develop & Deploy Training Content
  54. 54. Celio on Google Reducing the cycle time for bringing products to market Google confidential | Do not distribute Using Google Drive and Google Sites, we were able to create an extranet that centralizes our manufacturing, textile purchasing and logistics documents. Before, this used to be shared using email, FTP server or external sharing services like Dropbox, creating constant problems with clogged email and version control.
  55. 55. How will you transform retail? Google confidential | Do not distribute The retail industry is in the throes of implausible and dynamic change, and most industry watchers expect the velocity of change to only increase over the next five years. In The Store | Web & Mobile | Business Productivity
  56. 56. Retail Solutions Quick Reference Cards
  57. 57. The In-store Experience Web and Mobile Strategy Bringing Digital to the Enterprise Google can help retailers innovate GSACloud Storage Chrome DevicesGeoApps Big QueryApp Engine
  58. 58. Store Associate Engagement Store Operations & Management Customer Experience The In-store Experience Build and Host Applications Digital Customer Experience eCommerce Revenue Web and Mobile Strategy Supply Chain Visibility New Product Introduction Big Data Google can help retailers innovate Increase Store Sales & Optimize Labor Costs Lower costs, increase traffic, and Increase online sales Greater differentiation Use Cases Benefits Bringing Digital to the Enterprise
  59. 59. Better train employees Crowd-source best practices Redirect associates to customers in real-time Store Associate Engagement Automate store processes Manage store events Simplify task management Streamline field service operations Store Operations and Management Transform the store for managers, employees, and customers Customer Experience Shorten customer waiting with in-store kiosks Deliver relevant offers when customer is near Help customers navigate the store with maps Connect with an expert from an in-store device Increase Sales Reduce Operations & Labor Costs Increase loyalty and repeat visits Scenarios Use Cases Benefits
  60. 60. Build apps quickly and effectively with Google’s platform Host existing apps on Google’s infrastructure Build and host applications Reach out to customers with live video and shopping events Drive traffic to your store with a custom map Help customers track deliveries, in real-time Customer experience Deliver on your web and mobile strategy eCommerce revenue Include search on your site Lower technology costs Increase loyalty and customer satisfaction Increase sales and Units per transaction Scenarios Use Cases Benefits
  61. 61. Collaborate across the supply chain Monitor and track delivery routes Share delivery locations across devices and departments Supply chain visibility Develop ideas Share and Track Activities and Designs Distribute Content to Channel New product introduction Bringing digital to the enterprise Data-driven decisions Include internal, social, sensor, and 3rd party data in your analysis Deliver products more efficiently Increase brand equity and competitiveness Better insight across marketing and merchandising Scenarios Use Cases Benefits
  62. 62. Extra Slides
  63. 63. Google confidential | Do not distribute Radical Shifts in Retail After years of showrooming and online retail commanding more attention, the data-driven shopping experience is set to land inside brick-and-mortar stores. Entrepreneur Magazine June 2014 Data-driven Business
  64. 64. Google confidential | Do not distribute Digital becomes essential to the store With eroding store sales, the route for brick-and-mortar retailers to earn a larger share of wallet is through deeper, omni-channel customer engagement. EKN The Future of Retail Analytics 2013 Radical Shifts in Retail
  65. 65. Google confidential | Do not distribute Radical Shifts in Retail Fast service is more important than ever Wait-related issues is the #1 reason retailers lose customers. Timetrade Retail Industry Executive Survey 2013
  66. 66. Quote List "Since we've gone Google, the teams can now focus on their work, like responding quickly to customer requests and around-the-clock product shipping services. This means we now deliver a fun and convenient shopping experience, keeping our customers happy and coming back for more." Prasad Vootla, Senior Director of Engineering Operations Snapdeal.com "Retailers will try to manage the rush of last-minute shoppers with expanded hours, extra employees to stock shelves, and a lot of sales and promotions" Tracy Mullin NRF President CEO Tracy Mullin
  67. 67. Google confidential | Do not distributeGoogle confidential | Do not distribute Market Insights Analyze feasibility Analyze social media to track trends and opportunities Visualize target customers and trends with maps Build and share business models with sheets Find ideas Use Analytics on product usage and adoption Analyze data from social, channel partners, the supply chain and internal systems Timely and reliable knowledge about customer preferences is most important information necessary for product development. Harvard Business Review
  68. 68. 1. Build a single customer experience 2. Search for a unified transaction platform 3. Have a mobile strategy 4. Understand other CxOs better 5. Big data 6. Need for speed with disruptive technologies 7. Manage security 8. Bring all your data people under one roof 9. Go cloud! 10. Up-skill staff and/or find digitally talented people Top 10 priorities for Retail CIOs Google confidential | Do not distribute Information Week, 1/15/2014
  69. 69. Google confidential | Do not distribute Stores rely on word-of-mouth to communicate In retail, things change all the time and emailing about employee schedules, promotional timelines or new merchandise availability meant that the information was quickly out of date and risked employees having inaccurate information. John Edelman, CEO Design Within Reach

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