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How does Aegon deliver a consistentmultichannel brand experience worldwide?Wendel HofmanKoen Figee
• Product introductions• Customer journey• More with less
Assure multi channel brand consistency?Provide control and overview?Improve efficiency and reduce costs?Improve engagement...
Optimize Marketing Operationsby people and technology
MARKETING TEAM,BRAND PARTNERS& AGENCIESCOUNTRIES,OUTLETS,DEALERSPRINT MANAGERS& DIGITALPUBLISHERSEcommerceWebPrinterPublis...
Scope of Aegon25markets 250 marketeers50agencies24,000colleagues
Where we come from
Now..
Now..
 Ajax (soccer) British Tennis Association (BTA) Trencin (Czech Republic)
Only possible with a good brand asset platform
Including workflow management
16 localcountry/marketpocketsGlobalpocketMaintenanceImage and VideobankProductionBrand manualNew modulesourcingCountry poc...
Digitally connecting all partnersin the marketing arenaCommunicationsDTP, Repro and printer brokerComplianceCustomer Servi...
Impact on production, plus 25% saving0500100015002000250030002011 2012UsersAssetsDocuments2013+ 50%
How to deliver a consistentmultichannel brand experience?• Start with content centralization• Optimize marketing processes...
Koen Figeekfigee@adnovate.com@AdnovateUpdateThank you!Wendel Hofmanwendel.hofman@aegon.com
How does aegon deliver a consistent multichannel brand experience worldwide
How does aegon deliver a consistent multichannel brand experience worldwide
How does aegon deliver a consistent multichannel brand experience worldwide
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How does aegon deliver a consistent multichannel brand experience worldwide

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How does aegon deliver a consistent multichannel brand experience worldwide

  1. 1. How does Aegon deliver a consistentmultichannel brand experience worldwide?Wendel HofmanKoen Figee
  2. 2. • Product introductions• Customer journey• More with less
  3. 3. Assure multi channel brand consistency?Provide control and overview?Improve efficiency and reduce costs?Improve engagement?HowReduce Time to Market of campaigns and content?
  4. 4. Optimize Marketing Operationsby people and technology
  5. 5. MARKETING TEAM,BRAND PARTNERS& AGENCIESCOUNTRIES,OUTLETS,DEALERSPRINT MANAGERS& DIGITALPUBLISHERSEcommerceWebPrinterPublisherSocialMobileEmailStore
  6. 6. Scope of Aegon25markets 250 marketeers50agencies24,000colleagues
  7. 7. Where we come from
  8. 8. Now..
  9. 9. Now..
  10. 10.  Ajax (soccer) British Tennis Association (BTA) Trencin (Czech Republic)
  11. 11. Only possible with a good brand asset platform
  12. 12. Including workflow management
  13. 13. 16 localcountry/marketpocketsGlobalpocketMaintenanceImage and VideobankProductionBrand manualNew modulesourcingCountry pocket 1MaintenanceLocal Image andVideo bankProductionBrand guidelinesCountry pocket 2MaintenanceLocal Image andVideo bankProductionBrand guidelinesFunctionalityThe “Brand Manager” ONE global platform
  14. 14. Digitally connecting all partnersin the marketing arenaCommunicationsDTP, Repro and printer brokerComplianceCustomer Services andSales forceIT and data miningLegalMarketing/communicatieMediaplanningPrinterPRagencyDesignagenciesBrokersResearchandtrackingWill deliver quotes on-line,Will pull hi res files fromthe systemWill deliver quotes on-line,Will process all design stages through the systemand build document historyWill deliver quotes on-line,Will approve all media plansvia the systemManagement informationis held in the system,Can pull files from the systemand potentially customizetheir brochuresVideostreamingWill automatically publishand maintain content,
  15. 15. Impact on production, plus 25% saving0500100015002000250030002011 2012UsersAssetsDocuments2013+ 50%
  16. 16. How to deliver a consistentmultichannel brand experience?• Start with content centralization• Optimize marketing processes by advanced technology• You will always need a strong team
  17. 17. Koen Figeekfigee@adnovate.com@AdnovateUpdateThank you!Wendel Hofmanwendel.hofman@aegon.com

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