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1
More sales through personal and
consistent marketing communication
Webinar Multi Channel Marketing Operation
July 16th 2...
Take-aways?
• How to deal with multi channel marketing operational challenges?
• What results to expect from consistent ma...
Did you know?
MarketingProfs
Did you know?
How much time do marketers waste on searching existing
marketing content?
12 minutes per day
26 minutes per ...
The Challenge
Source: Winterberry Group – June 2013
Which of the following are inhibiting your ability to implement an mul...
Marketing Technology: Landscape
Click for a short intro
on Multi Channel
Content Managment
Multi Channel Content Management
In-store
ERP
Print
Publishing
Social
AppsCRM
Campaign/
Marketing
Automation
CMS
DAM
PIM
eCommerce
Marketing technology: a ...
Multi Channel Technology with Sitecore
E-commerce CMS Profiles
Presentation
Application
ShopSitePrint SocialApp EmailStore...
Year-Over-Year Impact of PIM Technology
Key performance indicator With PIM Without PIM
Product Sales Growth 13% 8%
Improve...
Marketing Technology results?
27%
36% 40% 35%
62%
80%
69%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Increased conversion ...
Marketing Technology results?
Digital asset management
can reduce the
search time by as much as
70%
• Marketing Technology yields substantial results
• Centralize Marketing Content
• Integrate and connect channels
Recap
Questions or feedback?
Peter Redert
predert@adnovate.com
+31 346 58 28 20
@AdnovateUpdate
@redpete67
Koen Figee
kfigee@adn...
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Multi Channel Marketing Operation - Webinar Digital Summer School

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Sitecore Digital Summer School 2014 Webinar by Adnovate

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Multi Channel Marketing Operation - Webinar Digital Summer School

  1. 1. 1 More sales through personal and consistent marketing communication Webinar Multi Channel Marketing Operation July 16th 2014
  2. 2. Take-aways? • How to deal with multi channel marketing operational challenges? • What results to expect from consistent marketing communication? Adnovate webinar introduction
  3. 3. Did you know? MarketingProfs
  4. 4. Did you know? How much time do marketers waste on searching existing marketing content? 12 minutes per day 26 minutes per day 37 minutes per day
  5. 5. The Challenge Source: Winterberry Group – June 2013 Which of the following are inhibiting your ability to implement an multi channel approach?
  6. 6. Marketing Technology: Landscape
  7. 7. Click for a short intro on Multi Channel Content Managment Multi Channel Content Management
  8. 8. In-store ERP Print Publishing Social AppsCRM Campaign/ Marketing Automation CMS DAM PIM eCommerce Marketing technology: a simplified landscape!
  9. 9. Multi Channel Technology with Sitecore E-commerce CMS Profiles Presentation Application ShopSitePrint SocialApp EmailStore Multi Channel Content Export Digital Asset Management (DAM) Product Information Management (PIM) for Marketing Builders/ Editors Publish Contact E R P C R M Campaign Marketing Automation & Analytics Webcare & Contact Services
  10. 10. Year-Over-Year Impact of PIM Technology Key performance indicator With PIM Without PIM Product Sales Growth 13% 8% Improvement in data accuracy 17% 5% Improvement in time-to-information 20% 8% Improved customer retention 11% 3% Improved customer satisfaction 8% 3% Source: Aberdeen Group 2014 Marketing Technology results?
  11. 11. Marketing Technology results? 27% 36% 40% 35% 62% 80% 69% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Increased conversion rates Increased margins Acquisition of new customers Increased sales per customer eCommerce Performance without PIM with PIM ROI of PIM
  12. 12. Marketing Technology results? Digital asset management can reduce the search time by as much as 70%
  13. 13. • Marketing Technology yields substantial results • Centralize Marketing Content • Integrate and connect channels Recap
  14. 14. Questions or feedback? Peter Redert predert@adnovate.com +31 346 58 28 20 @AdnovateUpdate @redpete67 Koen Figee kfigee@adnovate.com +31 346 58 28 21

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