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Multi Channel Marketing Operation - Webinar Digital Summer School

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More sales through personal and
consistent marketing communication
Webinar Multi Channel Marketing Operation
July 16th 2...
Take-aways?
• How to deal with multi channel marketing operational challenges?
• What results to expect from consistent ma...
Did you know?
MarketingProfs

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Multi Channel Marketing Operation - Webinar Digital Summer School

  1. 1. 1 More sales through personal and consistent marketing communication Webinar Multi Channel Marketing Operation July 16th 2014
  2. 2. Take-aways? • How to deal with multi channel marketing operational challenges? • What results to expect from consistent marketing communication? Adnovate webinar introduction
  3. 3. Did you know? MarketingProfs
  4. 4. Did you know? How much time do marketers waste on searching existing marketing content? 12 minutes per day 26 minutes per day 37 minutes per day
  5. 5. The Challenge Source: Winterberry Group – June 2013 Which of the following are inhibiting your ability to implement an multi channel approach?
  6. 6. Marketing Technology: Landscape
  7. 7. Click for a short intro on Multi Channel Content Managment Multi Channel Content Management
  8. 8. In-store ERP Print Publishing Social AppsCRM Campaign/ Marketing Automation CMS DAM PIM eCommerce Marketing technology: a simplified landscape!
  9. 9. Multi Channel Technology with Sitecore E-commerce CMS Profiles Presentation Application ShopSitePrint SocialApp EmailStore Multi Channel Content Export Digital Asset Management (DAM) Product Information Management (PIM) for Marketing Builders/ Editors Publish Contact E R P C R M Campaign Marketing Automation & Analytics Webcare & Contact Services
  10. 10. Year-Over-Year Impact of PIM Technology Key performance indicator With PIM Without PIM Product Sales Growth 13% 8% Improvement in data accuracy 17% 5% Improvement in time-to-information 20% 8% Improved customer retention 11% 3% Improved customer satisfaction 8% 3% Source: Aberdeen Group 2014 Marketing Technology results?
  11. 11. Marketing Technology results? 27% 36% 40% 35% 62% 80% 69% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Increased conversion rates Increased margins Acquisition of new customers Increased sales per customer eCommerce Performance without PIM with PIM ROI of PIM
  12. 12. Marketing Technology results? Digital asset management can reduce the search time by as much as 70%
  13. 13. • Marketing Technology yields substantial results • Centralize Marketing Content • Integrate and connect channels Recap
  14. 14. Questions or feedback? Peter Redert predert@adnovate.com +31 346 58 28 20 @AdnovateUpdate @redpete67 Koen Figee kfigee@adnovate.com +31 346 58 28 21

Editor's Notes

  • Hindering factor to really go the multi channel route
  • The complexity in technology that marketeers are confronted with. We understand it is hardly feasible for any marketeer to find his way through this jungle of offerings.
  • You could brake down the silos by centralizing marketing content
  • This is to illustrate how this relates to Sitecore’s technologies. Should you wish to know more you could get in touch directly with Sitecore or Adnovate.
    Personalisation!! Persona’s > link with Sitecore
  • This illustrates the significant performance increase when a PIM is applied in the day-to-day marketing operations. This implies already a product sales growth of 5% (13-8 =5 )
  • When we dive further into the eCommerce performance we see higher conversion rates and also significantly improved margins.
    In eCommerce largest costs relate to returns, when product info and content is complete and consistent, less returns are expected.
  • That is more than 2 hours time saving per week per employee
  • Thanks Sitecore!

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