Wi-Fi Offload Summit - Monetise Thyself

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Wi-Fi Offload Summit - Monetise Thyself

  1. 1. “Before someone else does” Anthony Paladino VP of Technical Services, AirTight Networks @PaladinoAnthony Monetize Thyself!
  2. 2. Unconventional Engagement Smile for the…. ….and RUN
  3. 3. Unconventional Engagement “One more thing…” “Do you guys have Wi-Fi?” @PaladinoAnthony @AirTight
  4. 4. Unconventional Engagement CRIME DIME @PaladinoAnthony @AirTight
  5. 5. Unconventional Engagement time… @PaladinoAnthony @AirTight
  6. 6. Agenda • Engagement & Monetization Case Studies • Monetize Thyself! • Sizing Up Relevance • Why Solution Architecture Matters 6
  7. 7. Targeted marketing and strategy validation Big company analytics and security for the smallest budgets Eatery & AlehouseEatery & AlehouseRestaurantRestaurant Wine Bar & BistroWine Bar & Bistro Analytics • Print and digital marketing strategy validation based on larger, representative samples • Customer dwell times and spend demographics • Visit frequency and recency Security • PCI reports • 24/7 vulnerability assessment • Automated defense Personalized Dining • Targeted discounts • Menu shaping • Music preferences @PaladinoAnthony @AirTight
  8. 8. 98 113 128 147 0 20 40 60 80 100 120 140 160 January February March April Customers who stay 30-45 minutes Eatery & Alehouse modified customer service increased purchases @PaladinoAnthony @AirTight
  9. 9. EducationEducation Retail ShopRetail ShopRetail Shop Pediatric ClinicPediatric Clinic MuseumMuseumMuseum
  10. 10. Password LOGIN Username Last year Good Morning Anthony! Today is June 18, 2014 Habitat for Humanity Sign UpVolunteers Needed this Saturday
  11. 11. Password LOGIN TO SAVE THE DATE Username Last year Good Morning Anthony! Today is April 1, 2015 TONIGHT: 6 pm, fourth floor
  12. 12. @PaladinoAnthony @AirTight
  13. 13. Agenda • Monetization Case Studies • Monetize Thyself! • Sizing Up Relevance • Why Solution Architecture Matters 13
  14. 14. “So…….you’re NOT gonna take it?” Monetize thyself, or be Monetized! @PaladinoAnthony @AirTight
  15. 15. I’m Feeling LuckyGoogle Search If you don’t do it, who will?| Amazon Apple Facebook Google Microsoft Netflix Yahoo! … @PaladinoAnthony @AirTight
  16. 16. Free TV + free movies!* Take home this FREE giant screen TV and watch all of your favorite shows and movies anytime at no charge! *Free service applies when built-in camera is operating. See our privacy policy. @PaladinoAnthony @AirTight
  17. 17. Agenda • Monetization Case Studies • Monetize Thyself! • Sizing Up Relevance • Why Solution Architecture Matters 17 @PaladinoAnthony @AirTight
  18. 18. 18 @PaladinoAnthony @AirTight
  19. 19. 19 @PaladinoAnthony @AirTight
  20. 20. 20 62% do not believe they have enough control* *IDC Retail Insight’s Holiday Shopping Survey, December 2013, N=1000 Source: IDC Directions, 2014 ** Accenture, Insights Into Millenial Shopping Patterns – 2013 http://blog.bytelight.com;ComScore, Inc.: UPS Pulse of the Online Shopper™: A Customer Experience Study Relevance & trust trump privacy 7+ apps: 53% more willing to share more personal data for relevance* Peer recommendations carry 10x weight of salespeople** 80% customers would use real time promotions on smartphones** Retailers • 21% more conversion for in store shoppers • 46% are less likely to comparison shop
  21. 21. Unconventional Re-Engagement What we would know now?
  22. 22. Thank you @PaladinoAnthony @AirTight
  23. 23. Agenda • Monetization Case Studies • Monetize Thyself! • Sizing Up Relevance • Why Solution Architecture Matters 23
  24. 24. BRAND Lifecycle BRAND Lifecycle Brand Building and Awareness Guest Wi-Fi services and promotions 24 Brand Engagement Social Wi-Fi Visitor analytics Actionable reports CRM & Services integration Loyalty programs Brand Protection WIPS security Standards compliance Privacy protection WirelessVulnerability Assessments Brand lifecycle management Brand Transparency Privacy protection with anonymous analytics Social Opt-In analytics Data belongs to you
  25. 25. 25 Why solution architecture matters Small IT staff and none at remote sites Small IT staff and none at remote sites Small IT staff and none at remote sites Large number of geographically distributed locations Large number of geographically distributed locations Large number of geographically distributed locations Limited visibility into visitor behavior Limited visibility into visitor behavior Limited visibility into visitor behavior Tight budgets, thin margins Tight budgets, thin margins Tight budgets, thin margins Insufficient security compliance & privacy Insufficient security compliance & privacy Insufficient security compliance & privacy
  26. 26. High value engagement & exceptional ease of use Easy to Do BusinessWith • Flexible business models • CapEx or Unique Full OpEx • Cloud, VMware or Appliance • Free support and training • License free Easy to Use • Pocket Mojo • Pre-flighted plug-n-play APs • Zero maintenance • Certification in three hours AirTight Cloud • Multi-tenant architecture • Fully virtualized • Scales to any size • Public or Private Cloud HighValue • Value added services • Gartner top rated WIPS • Rich integrated analytics • Customizable Social Wi-Fi • “All you can eat” feature set • Lowest cost cloud service 26

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