Demonstrating best practices for e-merchandising strategies that convert.

1. #ecomRDV, 18 & 19/01/2017

3. what’s my job?

4. What’s my job?

5. What’s my job?
e-sales …
are still sales

6. #1.
do you invest in the right
eMerchandising channels?

7. so, do you invest in the right eMerchandising channels?
40%
visitors land on your home page

8. and what’s their first step?
so, do you invest in the right eMerchandising channels?

9. so, do you invest in the right eMerchandising channels?

10. what can you do?
so, do you invest in the right eMerchandising channels?

11. so, do you invest in the right eMerchandising channels?

12. so, do you invest in the right eMerchandising channels?

13. so, do you invest in the right eMerchandising channels?
we have to simplify catalog access

14. #2.
do you sell out your inventory?

15. do you sell out your inventory?
15%
of produts earn sufficient sales exposure

16. do you realy manage your product range?
do you sell out your inventory?
really

17. do you sell out your inventory?

18. what can you do?
do you sell out your inventory?

19. do you sell out your inventory?

20. do you sell out your inventory?

21. do you sell out your inventory?
show the right product &
sell out your stocks

22. #3.
are you an effective salesperson?

23. are you an effective salesperson?
30%
potential increase for your business

24. what can you do?
are you an effective salesperson?

25. are you an effective salesperson?

26. are you an effective salesperson?

27. are you an effective salesperson?

28. are you an effective salesperson?

29. what can you do it better?
are you an effective salesperson?
better?

30. are you an effective salesperson?

31. are you an effective salesperson?
we have to map our product potential and
personnalize our customer relationshippersonalize

32. #4.
in conclusion

33. In conclusion
90%
visitors leave the website if the don’t find what
they are searching for in the first 2 min.
if they

34. so … back to basics
growth is within reach
In conclusion

35. your performance depends on your business rules,
active eMerchandising channels and data quality.
In conclusion

36. Thank you