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Build Realtime Search
DATA DRIVEN PRODUCT
HOW TO INCREASE YOUR CONVERSION RATES
THROUGH THE SEARCH BAR
Focus on e-com
m
er...
Jan 2014
Oct 2012 Creation of the company
+2,600 customers
in +100 countries
Jan 2015 350 customers - 12 people
June 2014 ...
We are hunters
100,000,000,000
Where the hunt starts today…
It’s just a start…
Search: How we are wired
Information Foraging
Browse
and/or
Search
Browse
932
Browse
Browse
Prehistoric Googling
Search
• 88% internet users start their session on the Web
with a search on a search engine like Google.
• 43% of internet users ...
amazon.com in 2000
amazon.com in 2016
Why is Search so important?
1. Engagement of visitors
80%+ of e-commerce users are using the search bar
2. Direct impact o...
Speed matters
Half a second delay
caused 20% drop in traffic
Every 100ms of latency
costs them 1% in sales
The better Google works,
the less time people will spend on your website
How Google’s speed impacts you?
How can you compete?
A world-class search engine
1. Relevance: Understand and interpret the queries
Right algorithm, typo-...
arcteryx.com
birchbox.fr
And on mobile…
SearchBrowse
MobileDesktop
Unified Experience
BOTH
BOTH
Direct impact on the business
Session on mobile through search +250%
Bounce rate -17%
Conversion Rates through the search ...
guillaume@algolia.com
@gduvaux
www.algolia.com
W
e are hiring in San Francisco and Paris 😊
#ecomRDV : Instant Search l'ultime outil de conversion et d'engagement auprès vos clients. Témoignages des cas clients Arc...
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#ecomRDV : Instant Search l'ultime outil de conversion et d'engagement auprès vos clients. Témoignages des cas clients Arcteryx, Salomon, BirchBox et LVMH

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- Guillaume Duvaux, Account executive chez Algolia : Instant Search l'ultime outil de conversion et d'engagement auprès vos clients.
Témoignages des cas clients Arcteryx, Salomon, BirchBox et LVMH

Published in: Technology
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#ecomRDV : Instant Search l'ultime outil de conversion et d'engagement auprès vos clients. Témoignages des cas clients Arcteryx, Salomon, BirchBox et LVMH

  1. 1. Build Realtime Search DATA DRIVEN PRODUCT HOW TO INCREASE YOUR CONVERSION RATES THROUGH THE SEARCH BAR Focus on e-com m erce use cases Guillaume Duvaux - Account Executive @algolia @gduvaux
  2. 2. Jan 2014 Oct 2012 Creation of the company +2,600 customers in +100 countries Jan 2015 350 customers - 12 people June 2014 Seed funding $2.7 M Mai 2015 Series A: $18.3M led by Accel Partners Algolia 83 people in Paris, San Francisco, NYC January 2016
  3. 3. We are hunters
  4. 4. 100,000,000,000 Where the hunt starts today…
  5. 5. It’s just a start…
  6. 6. Search: How we are wired Information Foraging
  7. 7. Browse and/or Search
  8. 8. Browse
  9. 9. 932 Browse
  10. 10. Browse Prehistoric Googling
  11. 11. Search
  12. 12. • 88% internet users start their session on the Web with a search on a search engine like Google. • 43% of internet users start their visit of a website that they never went on before by a search on the search bar. We are addict to search engines
  13. 13. amazon.com in 2000
  14. 14. amazon.com in 2016
  15. 15. Why is Search so important? 1. Engagement of visitors 80%+ of e-commerce users are using the search bar 2. Direct impact on Revenue Conversion Rates E-commerce Value per visit Browsing 2 % $0,77 Search 15 % $4,98 X 7 Source: UX Report, Nielsen
  16. 16. Speed matters Half a second delay caused 20% drop in traffic Every 100ms of latency costs them 1% in sales
  17. 17. The better Google works, the less time people will spend on your website How Google’s speed impacts you?
  18. 18. How can you compete? A world-class search engine 1. Relevance: Understand and interpret the queries Right algorithm, typo-tolerance, synonyms, plurals, stop-words, languages, geo-localisation… 2. Speed: Results from the first keystroke Instant search is the new standard to avoid the frustration of waiting for the results. 3. Tailored for your business & users: Includes business & user metrics Personalisation per user/segment, Sales, views, stocks, seasonality…
  19. 19. arcteryx.com
  20. 20. birchbox.fr
  21. 21. And on mobile…
  22. 22. SearchBrowse MobileDesktop Unified Experience BOTH BOTH
  23. 23. Direct impact on the business Session on mobile through search +250% Bounce rate -17% Conversion Rates through the search +50% Average order value through search +15%
  24. 24. guillaume@algolia.com @gduvaux www.algolia.com W e are hiring in San Francisco and Paris 😊

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