Cross-sell optimization uses data analysis and common sense to improve sales by suggesting complementary products to customers. It analyzes user behavior and product sales data to identify high traffic but low converting products, high performing products, and underperforming but promising products. It then places products into these categories and assigns cross-selling modules like bundling complementary items or suggesting alternatives. The strategy is tested and refined to improve sales through targeted, data-driven cross-selling.

1. Cross-Sell Optimization
presented by altima°
May 2017

2. DATA MANAGEMENT PLATFORMS

3. CURATED
SALES
TARG
ETED
ADS
DYNAMIC
CONTENT

4. $$$
CUSTO
M
ER
DATA
RESOURCES

6. COMMON SENSE

7. cross-sell optimization
crunching #’s with common sense

9. PULLING PRODUCTS
good traffic, poor conversion
suggest alternatives

10. PROVEN PRODUCTS
good traffic, good conversion
bundle items

11. PROMISING PRODUCTS
poor traffic, good conversion
avoid distractions

12. HOW TO
1. Analyze user behavior and product sales
data.
2. Identify product attributes: What converts?
What draws traffic?
3. Place products into presented categories.
4. Assign appropriate cross selling modules.
5. Test to verify strategy.

13. thank you
Zack Light
Account Director
zlight@altima-agency.us