2. As soon as you enter our website, you are introduced
to Tori through multiple images of her. By doing this,
she is the focal point of the ‘Home’ page. She is seen
to be wearing outfits that she has worn in the music
video. This created synergy between the website and
the music video.
3. As soon as you enter our website, you are introduced
to Tori through multiple images of her. By doing this,
she is the focal point of the ‘Home’ page. She is seen
to be wearing outfits that she has worn in the music
video. This created synergy between the website and
the music video.
The top of the page includes a large image
of our artist logo. This is included in all of
our media products – creating cross-media
convergence.
4. As soon as you enter our website, you are introduced
to Tori through multiple images of her. By doing this,
she is the focal point of the ‘Home’ page. She is seen
to be wearing outfits that she has worn in the music
video. This created synergy between the website and
the music video.
The top of the page includes a large image
of our artist logo. This is included in all of
our media products – creating cross-media
convergence.
The background on all of our website
pages is the same colour; dark grey.
This is because grey is part of our
overall artist colour scheme.
5. The ‘About’ page title uses the PENNA
font that we have used throughout
our media products.
6. The ‘About’ page title uses the PENNA
font that we have used throughout
our media products.
The background image includes Tori
wearing an outfit that is heavily seen
throughout the music video.
7. The ‘About’ page title uses the PENNA
font that we have used throughout
our media products.
The background image includes Tori
wearing an outfit that is heavily seen
throughout the music video.
The background image was also
taken in front of the graffiti wall
– a prominent location
throughout our video.
8. Behind the main text of the ‘News’
page is another image of Tori in front
of the graffiti wall in the same outfit;
the red, Stone Island hoodie.
9. Behind the main text of the ‘News’
page is another image of Tori in front
of the graffiti wall in the same outfit;
the red, Stone Island hoodie.
We have included our magazine article on our ‘News’ page. The images in the article include
Tori in two locations that can be seen in our music video. On the left image, Tori is pictured on
concrete steps in jeans and a Palace jacket. On the right image, Tori is pictured in front of a
graffiti wall with the red, Stone Island hoodie on.
10. The background image shows Tori at a window
in a multi-story car park (another location in the
music video) with a white t-shirt and blue jeans
(the costume she wears in this location).
11. The background image shows Tori at a window
in a multi-story car park (another location in the
music video) with a white t-shirt and blue jeans
(the costume she wears in this location).
The image shown in the album player
is was taken in the same location as
the background image, with Tori
wearing the same costume.
12. The colour red has been very important in
creating synergy across all of our media
products. For our Torinators subscribe box,
we thought it was necessary to use red to
directly link it to the artist.
13. For our ‘Tour’ page, we have shown our
Unseen tour poster to simply
communicate the dates and locations of
Tori’s shows to our audience.
14. For our ‘Tour’ page, we have shown our
Unseen tour poster to simply
communicate the dates and locations of
Tori’s shows to our audience.
By showing our Tour
poster on our website, we
are displaying cross media
convergence as the poster
was another one of the
products that we created
for our multi-media
promotional package.
15. For our ‘Tour’ page, we have shown our
Unseen tour poster to simply
communicate the dates and locations of
Tori’s shows to our audience.
By showing our Tour
poster on our website, we
are displaying cross media
convergence as the poster
was another one of the
products that we created
for our multi-media
promotional package.
As explained before, the
use of costume and
location has been
paramount in our
effective creation of
synergy. Tori is seen here
in the same red hoodie, in
front of the graffiti wall.
16. The font used in all of the Tori
Lorente merchandise is ‘PENNA’ –
the same font used throughout all
of our products.
17. The font used in all of the Tori
Lorente merchandise is ‘PENNA’ –
the same font used throughout all
of our products.
The colour scheme of red, grey,
white and black is used in all of the
merchandise products.
18. The font used in all of the Tori
Lorente merchandise is ‘PENNA’ –
the same font used throughout all
of our products.
The colour scheme of red, grey,
white and black is used in all of the
merchandise products.
Each product’s design includes only the official Tori Lorente
logo. This means that the products are directly linked to the
artist and are easily identifiable. This results in increased
awareness for the Tori Lorente brand as a whole.
