EVALUATION 2

1. Evaluation question2
How effective wasthe combinationof your media product and ancillary texts?
Throughoutall of my mediaproductsI have usedthe same twopeople inordertocreate a better
star image.Asmy musicvideohasa mainartistand is featuringanotherIhave putmore emphasis
on the mainartist sothat the audience buildabiggerconnectionwithhimoverthe featuredartistin
the musicvideo.My mainartistis the onlypersonfeaturedonthe digipakasitishisalbumand the
collabartistis featuredinjustone of the songs.Bothartists are featuredinboththe musicvideoand
on the website.Ihave createdthis70/30 ratioacross the musicvideoandwebsite sothatthe
audience have abetterrelationshipwiththe mainartistrather thanthe featuredone.Thiswould
come in handywhenmarketingthese products.Thisisbecause withmytheme acrossall products
the audience have connectedwiththe artistthathasthe EP we are selling.Therefore theywouldbe
more inclinedtobuyit.I have not usedanyotherpeople anda bigpart of creatingthisstar image
was to have themeverywhere.ThatiswhyI have these twoactors as the artistsfor my musicvideo
and the characters inthe narrative so that theydominate whatthe viewersees.
I have alsocreatedanothercommontheme throughoutthe three products.Ihave keptmytwo
artistsin the same 'urban' style of clothes.Thiswill allow the targetaudience tobe able toconnect
withbothmy artistmore as theywill have wornsimilarclothes,makingthe twoartistsmore
relatable.Of course Ichangedthe costumesslightlytofitthe circumstancesinwhichmyartistswere
in.For example whenmyartistswere outside forthe musicvideoIchose forthemtowear bigblack
coats. My choice on thiswasto have my artistswarm so theywere able toperformproperly.But
alsoI chose for themto notwear anyjewelleryoraccessories.Withthe locationof the shotswhile

2. theywearwearingthiscostume andtheircostume initself Iwasable tocreate an appeal tothe less
fortunate audience members.Givingoff alessrichpersona.Alsothere were some higherendcars
behindmyartistsinsome of the shotsshowingthattheydohave money;howeverwhotheyare
hasn't changed(showingthisthroughtheircostumes).Thiswill allow the audience tosee themas
more downto earth people andreal.Thisworkswell withmyothermediaproductsasit showsboth
sidestomy artistswhenthe othermediaproductsmayonlyshow one.Therefore thispartof my
musicvideocreatesmore depthtothe artistsfor my audience toconnectwith.
On the musicpage of my website the backgroundphotohasbeentakenfromaphotoshootItook
while shootingformymusicvideo,creatingalinkbetweenmywebsiteandmusicvideo.Alsomy
artistsare wearingsimilarcoats,if notthe same coats that are warnin one scene withinmymusic
video.Thiswill givethe audiencesome sortof familiaritywhenitcomestothe website due tothere
beingsucha uncannymatch withinthe musicvideo.Thisfamiliaritybetweenthe twoproductswill
make thispage of my website effective asthe audience memberswhohave seenthe musicvideo
will knowthatthisiswhere theywill be able tofindthe musicfromthe musicvideo.

3. I have a videoof an interview withmymainartistbehindthe scenesin-betweenshootingascene for
my musicvideo.Thisvideoisdisplayedasthe firstthingwhenthe viewerscrollsdownonthe first
page of mywebsite.Ifindthatthisisa greatway of marketingmymusicvideoasit will hype my
audience forwhenthe officialmusicvideoisfinished.Thiswill thenmake themwanttosee the
musicvideoastheyhave had anticipationforsome time.Also myaudience maybe curiousasto
howthe music videoturnedout.
Alongwiththe star image Iwas creatingforJerome,Igave him a simple andeffective logothat
wouldmake himiconic.The logowas'JEROME' in white lettersthatare boldandhave straight
edges.Thisfontworkedverywell asitwasso simple,buteffective.Itwouldbe the type of logothat

4. wouldbe memorable,makingitgoodformarketing.Thislogoisthe onlyone that hasbeendirectly
shownacross all productsmakingitmore memorable andeffective.
Throughoutall of my productsI have createda big theme.Ihave shownthistheme acrossthemin
differentways,howeverwhenall of the elementsare puttogetheritcreatesa muchbiggerpicture.I
createdthis'Nowand Then'theme.The 'now' iswhenmyartistshave the moneythattheyneeded
and are secure,howeverthe worldhaschangedforthem, witha lotof the small goodthingstaken
out.The 'then'is the actors reminiscingabout the pastsuggestingthateventhoughitwasthe bad
timestheyhadtheirbestmemoriesinthattime.Ihave shownmyartist'sEP to have one of it's
topicsaboutthisscenariothroughall three mediaproducts.
My digipakshowsthe 'NowandThen'theme throughthe exteriorimages.Onthe frontcoverof my
digipakthere isanimage of the artistthinkingabouthislife before he wasanartist.On the back
there isthe chair that the artist wassittinginwitha gun inhisplace to show he wants to getback to
the hard timeswhenhe hadto use a gun. Thisis the 'then'part of the theme.The 'now'part of the
theme isshownthroughwere the artistisplaced/mesenscene.He sitsinan old chairwithan old
lampbeside him.These twoobjectsIchose toresemble thatwhichyoumayfindinan oldexpensive
Victorianhouse/castle.Thisthenshowsthe wealthof myartist,andinturn, showingthe 'now'.

6. My website showsthisthroughthe videoonthe home page of the interview withJeromewherehe
talksaboutthe fact that hisEP isto spreadthe word of thingsthat he had to deal withwhenhe was
youngerlike racismandpolice brutality.Thisisthe 'then'aspectof mywebsite givingthe audience a
little insighttothe theme thattheywill soondiscover.The 'now'isshownthroughthe various
costumesthatmy artistis wearinginthe backgroundsof the website.He wearsalotof golden
jewelleryandwhite.White beingaconventionof mygenre whenitcomestotryingto show
someone'swealth.Therefore thisshowsthathe hasovercome hisdarkerdaysinthe 'now' part of
my website.
My musicvideoshowsthe 'then'partof mymusicvideoveryexplicitlythroughthe narrative,
showingscenesof rivalryandthe harsh complicationsof life onthe streets.The 'now'partof my
musicvideoisshownthroughthe performance,whetheritbe the expensive cars,thatare behind
them,or the costumesthattheywear.I have mainlyshownthe 'then'part of the theme through
showingtheirwealththroughoutall three of mymediaproductsdue toitbeingsucha contrasting
theme tonot havingmuchmoneyanda highcrime rate fromthe 'now' part of the theme.

7. All of these aspects of my theme acrossall three mediaproductsshow the core message thatI have
shownmyartist to putacross in hissongswhichishow his life came tobe how itis 'now'from what
it was'then'.This iswhyI have calledthe EP 'Reminisce'.Thisjustshowshow wellall of these media
productsworktogether.