This document provides an overview of the Mr_Fundamentals blog, which discusses the San Antonio Spurs NBA team. The blog is run by Elroy Thompson, a 22-year old basketball coach. Analytics data shows the blog had 21 unique visitors over 44 visits in its first year. The blog aims to represent the Spurs' disciplined team approach and uses social media like Facebook and Twitter to generate traffic. Recommendations include creating a website, continuing to update the blog, and using SEO, ads, social media, and email marketing to promote engagement and traffic.

1. Mr Fundamentals By HusniAli4/27/2011http://mrfundamentals.blogspot.com

2. Overview Blog Topic Mr_Fundamentals was chosen because it represented the way the San Antonio Spurs play as a discipline team One of my favorite sport is basket ball To represent a league that is known worldwide and also a team that is well known for demonstrating sportsmanship and winning

3. Overview Persona Elroy Thompson Age: 22 Birthday: February 24. Family: Young father of a two year old boy, married since he was 18, he is the son of a professional basketball player college level. Job: He is a basketball coach at a youth center and he is responsible for: Dealing with immature little kids Sting morals and behaviors Preparing game plans Travelling to different parts of the city Grading and improving youth skills

4. Overview List of Blogs NBA GREEN WEEK WITH SPURS NBA PLAYOFFS NBA San Antonio Texas Tim Duncan Championship Season Spurs 2010-2011 Season Injury Update

5. Overview Google Analytics Managed to play catch up with 4 weeks behind creating the blog. 21 people visited this site 44 Visits 21 Absolute Unique Visitors 96 Pageviews 2.18 Average Pageviews 00:03:51 Time on Site 59.09% Bounce Rate 43.18% New Visits

6. Overview Ice Rocket During the year it showed that hits were growing alongside with visits Geolocation grew into three countries Canada 55.6% USA 33.3% Indonesia 11.11%

7. Overview Facebook Help generate traffic to blog 19 likes Created a good amount of fans Blog posting was viewed from facebook

8. Overview Twitter Generated traffic to blog 14 followers Followers grew during the year 182 followers Created a fan base of basketball fans

9. Recommendations Planning on having a website in the future The blog can be update to keep it running as long as possible SEO as long as there is more networking site in the future my blog will be up PPC text ads are very beneficial because it draws people into a common search site and also display ads draws people’s attention to the advertisement Social Media brings interaction from different sources and very beneficial to the site because it generates traffic

10. Recommendations Affiliate Marketing is very beneficial however it is not a recommendation for my business PR- is very beneficial because you get to describe your business to people which draws attention and generates traffic Email marketing-is an effective tool to generate conversations Mobile Marketing- easy access to receive information where ever a person maybe Overall all the sources are beneficial to a blog because they al share a common goal which is to grab attention and generate to the topic of the blog

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