Overview of Data Center related skills and accomplishments.

1. Data Center Real Estate Opportunities
General LinkedIN Audience
Alex Kent
Managing Director
Symphonic Investments
alex.kent@symphonic-inv.com • (650) 793-0541
Presented on 1.29.12

2. Data Center Expertise
SYMPHONIC INVESTMENTS
Managing Director – Data Center Real Estate Acquisitions, Strategy and Capital Markets (2007-present)
Provides data center real estate site selection and transaction management for investors, developers and tenants.
• Licensed Real Estate Broker in CA. CCIM Candidate. Co-broker on 5 clients with Cornish & Carey Commercial.
• Consult regularly to Wall Street data center real estate equity investors such as [six major firms with names withheld] on
data center real estate market dynamics.
• Procured and closed over $45M in data center real estate investment transactions in last 36 months, selling directly to
CIOs, in partnership with other data center brokers, and through channel partners like Lee Technologies.
• Spearheading the creation of a new data center real estate company with famous Bay Area developer, recent data center
company CFO, and team of data center experts conducting real estate due diligence, economic development incentives,
energy and utility availability, construction scheduling and property capacity planning versus local and global market
demand.
CORNISH & CAREY COMMERCIAL
Vice President, Client Solutions – Commercial Real Estate & Data Center Brokerage (2005-2007, currently co-broker)
• Co-founded The Datacenter Practice, resulting in multi-market acquisition engagement from Carlyle Group / Coresite.
CORENET GLOBAL
Programs Committee (2006-2009)
• Created and moderated “Technology In The Workplace” panel event focused on data center real estate at
Google in May 2008.

3. Wireless Expertise
SYMPHONIC WIRELESS
President and Founder – Corporate C-Level Sales (2003-2005)
Delivered Wireline and Wireless best-of-breed audit, assessment, and implementation:
Network connectivity including IT Security, IP VPN, WAN, Complex Hosting, Wireless Broadband, VOIP, Local/LD, Call Center
Consulting from AT&T, Cisco, Sprint, T-Mobile and Verizon Wireless
• Recruited and managed team of seven sales agents.
• Leveraged new FCC “cell phone portability” legislation to capitalize on green-field
Fortune 500 wireless data applications contracts, resulting in eleven corporate clients.

4. Global WAN Expertise
MCI TELECOMMUNICATIONS
Sr. National Account Manager – Corporate C-Level Sales (1998-2002)
• Orchestrated seven member cross-functional team to develop and implement end-to-end network connectivity enterprise
solutions against complex requirements and aggressive deadlines: IT Security, IP VPN, WAN, Complex Digex Hosting,
Wireless Broadband, VOIP, Local/LD, Call Center Consulting.
• Delivered superlative sales performance:
147% to New Recurring Revenue Goal. Top Ten NAMs. (2001).
Offered promotion to Sales Manager for outstanding achievement and leadership promise (2000).
261% to New Recurring Revenue Goal. #2 NAM. “300 Club”. “Top Presenter” Award. (2000).
268% to New Recurring Revenue Goal. #1 NAM. “Largest New Contract Win”. (1999).
140% to New Recurring Revenue Goal. (1998).
• Only earned Consistently Exceeded and Significantly Exceeded for 5 ½ years in MCI corporate sales.
• Created and spearheaded MCI customer seminar with Vint Cerf -- inventor of internet protocol (2001).

5. Sound Financial Modeling
MCI TELECOMMUNICATIONS (MCI-Digex-UUNET, now Verizon Corporation)
Sr. Financial Analyst, Business Development (1996-1998)
• Team Lead: Analyzed and negotiated legal and financial business cases of seventy new and existing telecom contracts
with key technology strategic partners to competitively position MCI’s products
and yield strong profit margins – totaling $437 million.
• Managed contract development by resolving marketing, legal, finance, and regulatory issues.
• Developed complex financial models to determine profitability of voice, data, wireless contracts.
ALBERTO CULVER
Brand Management Associate (1995-1996)
• Developed IRI analysis to determine VO5 Naturals cannibalization on base business - presented to VP Marketing.
• Led ultra-detailed cost-of-goods analysis for 32 VO5 SKUs and 4 Static Guard SKUs.
• Reconciled monthly P&L budget for $3 million brand.
KELLOGG SCHOOL OF MANAGEMENT (2001-2003)
• Master of Business Administration. Finance Major. GPA 3.6/4.0.
• Coursework: Accounting for Decision Making, Entrepreneurial Finance, Business Strategy,
Financial Decision Models, Institutional Investments, Business Law.
• Certified Commercial Investment Member (CCIM) Candidate.
• Completed 2 day Argus Software Training Course

6. Creating and Managing Strategic Partnerships
MCI TELECOMMUNICATIONS (MCI-Digex-UUNET, now Verizon-Terremark Corporation)
Sr. Financial Analyst, Business Development (1996-1998)
• Team Lead: Analyzed and negotiated legal and financial business cases of seventy new and existing telecom contracts
with key technology strategic partners to competitively position MCI’s products
and yield strong profit margins – totaling $437 million.
• Managed contract development by resolving marketing, legal, finance, and regulatory issues.
• Developed complex financial models to determine profitability of voice, data, wireless contracts.
KELLOGG SCHOOL OF MANAGEMENT (2001-2003)
• Master of Business Administration. Marketing and Entrepreneurship Majors. GPA 3.6/4.0.
• Coursework: Research Methods in Marketing, Technology Marketing.
• 3 Final projects selected as “Best-In-Class” by professors: New Product & Service
Development, Creating & Managing Strategic Alliances.

7. New Service/Product Development
SYMPHONIC INVESTMENTS
Managing Director – Commercial Real Estate Broker (2007-present)
• Identified acquisition targets and perform due diligence for Coresite / Carlyle Group in new potential markets,
resulting in their purchase of a 285,000 sf Class A Office with 100,000 sf of data center from AOL Time Warner.
Coresite cites this new market entry as their best data center investment ever.
ALBERTO CULVER
Brand Management Associate (1995-1996)
• Created Sales Stories to expand base VO5 distribution and launch new line extensions.
OGILVY & MATHER ADVERTISING
Assistant Account Manager - Kraft Foods (1994-1995)
• Recommended key new product ideas for Country Time Lemonade - selected for testing.
KELLOGG SCHOOL OF MANAGEMENT (2001-2003)
• Master of Business Administration. Marketing Major. GPA 3.6/4.0.
• Coursework: Entrepreneurship & New Venture Formation, Research Methods in Marketing, Technology
Marketing.
• 3 Final projects selected as “Best-In-Class” by professors: Managing Teams, New Product & Service
Development, Creating & Managing Strategic Alliances.

8. Developing External Marketing Programs
ALBERTO CULVER
Brand Management Associate (1995-1996)
• Co-authored styling category competitive analysis aimed at repositioning VO5, Alberto, and Bold Hold.
• Developed IRI analysis to determine VO5 Naturals cannibalization on base business - presented to VP Marketing.
• Led ultra-detailed cost-of-goods analysis for 32 VO5 SKUs and 4 Static Guard SKUs.
• Created Sales Stories to expand base VO5 distribution and launch new line extensions.
• Developed innovative FDS campaign, harnessing key brand opportunities, improving image, increasing use-up.
OGILVY & MATHER ADVERTISING
Assistant Account Manager - Kraft Foods (1994-1995)
• Managed agency Creative, Media, and Production teams: Shake ‘N Bake, Country Time, Capri Sun, and Tang.
• Wrote and presented monthly beverage industry reports to identify emerging trends and
competitive activity - highly praised by upper-level client and agency VPs.
• Analyzed creative and media research for marketing plan strategic development.
• Recommended key new product ideas for Country Time - selected for testing.
• Forecasted and supervised production schedules for TV, Radio and Print.
• Tracked and forecasted $22 million in media and production budgets.
KELLOGG SCHOOL OF MANAGEMENT (2001-2003)
• Master of Business Administration. Marketing Major. GPA 3.6/4.0.
• Coursework: Research Methods in Marketing, Technology Marketing.
• 3 Final projects selected as “Best-In-Class” by professors: New Product & Service
Development, Creating & Managing Strategic Alliances.

9. Access to C-Level Execs
KELLOGG SCHOOL OF MANAGEMENT (2007-2010)
Events Chair & Treasurer - Bay Area Alumni Club
Created and produced 35 major speaker panel events on topics over 24 months for Kellogg’s 2,500 Bay Area alumni, often
in conjunction with Stanford GSB, University of Chicago, & Harvard Business School.
• Increased club reserves by 1,000%, from $700 to $7,000, in 12 months.
• Founded and produced “MBA Masters” Annual Golf Fundraiser across the top 15 business school alumni clubs.
INFORMATION TECHNOLOGY RESOURCE CENTER
Board of Governors (2001-2005)
IT Resource Center provides pro-bono technology training and consulting to 300 non-profit clients in Chicago:
Board includes CIO - CDW, CIO - City of Chicago, CIO - Conseco, VP Central US - Microsoft.
• Elected to Chair Major Gift Campaign (2003).
• Elected to City of Chicago Public School’s “Principals’ Technology Project” Steering Committee (2002).
• Elected to Chair Marketing Committee (2001).
• Founded “E-Bono” pro-bono e-commerce consulting (2000).
COMPETITIVE YACHT RACING
Main Sail Trimmer
2010 - Won 1st place on Santa Cruz 50 in ‘Roland Wheeler’ Regatta.
2008 - Won 1st place in division and 2nd out of 188 boats in YRA ‘Season Closer’ on Farr 40 Astra.
2008 - Won 1st place in PV ‘Banderas Bay Blast’ on Cirque.
2007 - Won 1st place in our division on the Beneteau 42.7 Cirque for overall Norcal season.