Evaluation Question 2

2. My music magazine is aimed at a target
audience of anyone who likes rock music. They
can be any age but I am mostly aiming for the
younger age group. mainly from 16-25 and
above and it is aimed at male more than
females.
Because I am mostly aiming for a younger age
group, I used models on my magazine cover
which were in that age range. This is so that my
target audience can relate to them and can
identify with them more, and so that it is more
likely to catch their attention and create a
strong interest. To help achieve this, I also
dressed my models in stereotypical rock
clothes by using dark and bold colours, for
example black and dark red.

3. Although I wish to target both males and females for my
music magazine, I am mainly aiming for my audience
to be 75% male. I have decided to aim for males
because my research has shown that more males
are interested in rock genre than females.
Also, research has shown that my magazine will be
more successful if I target a male audience. There
are a number of different ways in which I have tried
to achieve this.
One of these ways is by using photos and models. In all
of the photos that I have used males as my models
which will appeal more to the male audience
because they can relate to them. I have also tried to
make my models look cool by giving them cool
clothes to wear. In all of my photos my models look
relaxed and which will help to make my audience
more relaxed as well which was what I was hoping
for.

4. Another reason why my photos attract a
young male audience is because in my
contents page photo of one of the young
band members, they are dressed in their
school uniform. This again will help to
attract a younger audience because they
can relate more to them.
Also I have used the young band as the main
story in the magazine which has the same
effect as the photos. It helps to identify with
my target audience and relates to them.