2. Mobile Internet 1
Use of Internet-connected applications, or browser
based access to the Internet from a mobile device
connected to a wireless network.
In 2008 mobile access to the Internet exceeded
desktop computer-based access for the first time*
(source: *International Telecommunications Union, Oct 2009)
Monday, August 15, 2011
3. Mobile Internet use 2009 vs. 2010
On the go, anywhere, anytime
online, online, online,
wireless wireless wireless
laptop phone laptop / phone
(in %, Source: PEW Research Center, 5/2010)
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4. The number of people accessing
the mobile Internet is growing fast
and is expected to overtake the PC
as the most popular way to get on
the Web within years.
5
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5. Mobile Internet users vs. desktop Internet users.
MM
(Global Projection. Source: Morgan Stanley Research)
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6. Total data consumed by
Opera Mini users worldwide
Terabyte
(Source: Opera: State of the Mobile Web, July 2008)
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7. Half a billion people accessed
mobile Internet worldwide in 2009
By 2011, over 85 % of new handsets will be able to
access the mobile Web.
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8. Today 90% of the world have
access to a mobile network.
Mobile phone penetration outnumbers fixed
Internet users 5:2. In the developed world,
only 21% of people have Internet access, lowest
in Africa at 9.6%. The price of fixed broadband
in developing countries remains prohibitively
expensive.
Monday, August 15, 2011
9. Mobile Internet ramping faster than desktop Internet did – Apple leading charge
First 20 quarters since launch
subscribers
iPhone/ iTouch
6/07
Netscape
12/94
NTT docomo
i-mode 6/99
AOL v.2.0
9/94
(Global Projection. Source: Morgan Stanley Research)
Monday, August 15, 2011
10. Mobile Internet 2
Mobile Web access today still suffers from
Interoperability » fragmentation of platforms,
operating systems and browsers
Usability» physical size, resolution, user input/
operating limitations
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11. Phones
«« devices
India designs the $30 iPad!
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12. More than 6.1 trillion messages
sent in 2010
Despite the popularity of mobile email
SMS is predicted to exceed 10 trillion in 2013
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13. 34% mobile Web
57% taking photos
54% email
82% SMS
Mobiles today
(Source: % of European users, comScore MobiLens, July 2010)
Monday, August 15, 2011
14. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
15. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
16. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
17. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
18. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
19. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
20. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
21. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
22. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
Monday, August 15, 2011
23. Mobiles tomorrow
money transfer
location based services
search
browsing
health monitoring
payment
near-field communcation
messaging
advertising
music
(Source: Gartner Research November 2009)
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24. Clearly this is the future of
search on the Internet.
More people in more
countries are coming online
from smartphones.
Jonathan Rosenberg, SVP Google, 10/2010
,
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25. People that use
their mobile devices
are twice more
active on Facebook
than non-mobile
users. 150 million
active users to date.
(Source: Official Facebook statistics, 8/2010)
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26. Last twelve months, customers around the world
have ordered more than US $1 billion of
products from Amazon using a mobile device
Jeff Bezos, founder and CEO, Amazon.com, 7/2010
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27. Demand for download mobile
apps is expected to peak in 2013.
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28. iPhone users have 37 apps
On average US feature-phone users have 10 apps
on board and smart-phones have 22 apps.
(Source: Nielsen, June2010)
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29. The most popular categories
are games
news
maps
social networking
and
music
Monday, August 15, 2011