Mobile stats summary Oct 11– Jan 12Copyright Incentivated Limited 2011   www.incentivated.com
Android app usageAndroid mobile app reach by age, Nielson Smartphone Analytics, Device Metering Data, Sept 2011 (US data) ...
Holidays and mobile                17%                                                                                4%  ...
Looking back on 2011, the year of mobile    Some stats from the US                  1bn                                   ...
Looking back on 2011, the year of mobile    Some stats from the US                                                      $6...
Mobile behaviour                 75%                                                                               46%    ...
Mobile behaviour  The UK leads on mobile online shopping                                                10.5%             ...
Mobile internet usage   Use of mobile phone to access the internet around the world     50%                      46%      ...
Mobile subscribers with smartphonesUK has highest smartphone ownership in the EU5       50%                              4...
Mobile behaviourProportion of mobile subscribers who accessed news on their mobile       30%                              ...
Mobile behaviour   Use of mobile phone to access the internet (UK users)     50%                                          ...
Mobile behaviour   Use of online financial services on mobile phone (UK users)     10%                                     ...
Mobile usage behaviour  Use of selected functions on mobile phones (UK users)     100%                      91%       90% ...
Mobile internet usage   Use of selected internet/data services on mobile phones (UK users)      35%                   32% ...
Operating system share of smartphone salesGoogle the clear leader for sales in 2011  Smartphone sales for 2011 in the UK  ...
Share of internet traffic on other devicesMobile phones account for most non-PC internet traffic   Share of non-computer devic...
Mobile ownership and behaviour   EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly eng...
Mobile behaviour   EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage           ...
Mobile behaviour   EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, October 2...
Mobile stats            10bn                                                                                 26m          ...
Internet users in the UKStrong mobile internet growth across all age groups   GB adult internet users who accessed the Int...
Growth in worldwide mobile trafficA case study from Belron   Users who accessed Belron sites via mobile (Belron brands inclu...
Mobile internet in the UK   Office for National Statistics research, released November 2011                                 ...
Mobile internet success stories   Econsultancy research, released November 2011               Mobile now accounts for     ...
Mobile internet success stories   Econsultancy research, released November 2011                                           ...
mCommerce in the UK  IMRG research, released October 2011                                                             7%  ...
mCommerce in the UK   Intersperience research, released October 2011                                             8%       ...
mCommerce predictions in the UKTotal mCommerce sales to reach £2.5bn by 2016   Mobile retail spending by category (in mill...
mCommerce in the US   IBM Coremetrics Benchmark (US data) research, released November 2011                                ...
mCommerce in the US   Percent of people using mobile devices to visit retail sites (US data)     14%     12%              ...
Mobile and travel   Amadeus: The Always-Connected Traveller report               16%                                      ...
Global smartphone manufacturer market shareYear-on-year changes for worldwide smartphone market share   Gartner research, ...
Global smartphone OS market shareYear-on-year changes for worldwide smartphone OS market share   Gartner research, release...
Barriers to purchase on mobile  Our Mobile Planet     80%                                                                 ...
mCommerce   Verdict Research/Barclays            £19.3bn        Total mCommerce spend by                                  ...
The Logic Groupœ    New report from TLG:       ˜  The Imperatives for Customer Loyalty 2011: The changing world of consu...
The Logic Group - example   The Imperatives for Customer Loyalty 2011, released November 2011Source: Verdict Research/Barc...
The Logic Group - exampleThe Imperatives for Customer Loyalty 2011, released November 2011                                ...
Mobile growth by the numbers            An analysis of mobile use of 30 of our e-commerce            sites, over 1.5m visi...
Advertising spendMobile marketing on the rise   % change in advertising spend (2009-2010)      80%                        ...
Mobile growth by the numbers   Some recent stats                                      350m                                ...
MEF research  MEF research, released October 2011                                                                      Con...
IBM CMO research   IBM research, released October 2011                                                                    ...
MEF smartphone research  MEF research, released October 2011                 91%                                          ...
mCommerce update   WorldPay research, released October 2011                                                    39%        ...
US smartphone dataIn August 2011, 56% of recent acquirers in the US chose an Android device   Nielson US data, released Oc...
mCommerce  Forrester research, released October 2011                  15%                                                 ...
mCommerce   eBay and Latitude research, released October 2011                                                   $4bn      ...
Mobile and charity               42%                                                                           £96m       ...
Mobile and charity          $32m                                                                                   21%    ...
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Uk mobile stats summary oct ’11 – jan ‘12

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Uk mobile stats summary oct ’11 – jan ‘12

  1. 1. Mobile stats summary Oct 11– Jan 12Copyright Incentivated Limited 2011 www.incentivated.com
  2. 2. Android app usageAndroid mobile app reach by age, Nielson Smartphone Analytics, Device Metering Data, Sept 2011 (US data) Copyright Incentivated Limited 2011
  3. 3. Holidays and mobile 17% 4% 46% Have researched a holiday on Of consumers said a Amount of visits to a mobile app or site negative mobile experience expedia.com accounted for by mobile would negatively impact brand perceptionSource: Econsultancy, Jan 2012, http://econsultancy.com/uk/blog/8516-17-of-consumers-research-holidays-on-mobile-stats?utm_medium=email&utm_source=topic Copyright Incentivated Limited 2011
  4. 4. Looking back on 2011, the year of mobile Some stats from the US 1bn 103m 20m App downloads 2D barcode scans in Q3 Mobile tweets posted every daySource: Mobile Marketer, Jan 2012, http://www.mobilemarketer.com/cms/news/research/11706.html Copyright Incentivated Limited 2011
  5. 5. Looking back on 2011, the year of mobile Some stats from the US $6.7bn mCommerce sales > More smartphones bought in the US than PCsSource: Mobile Marketer, Jan 2012, http://www.mobilemarketer.com/cms/news/research/11706.html Copyright Incentivated Limited 2011
  6. 6. Mobile behaviour 75% 46% 2x of mobile users around the This equates to double the Of the UK population own world send text messages ownership since February smartphones as of August 2011 2010Source: Stat 1: A Pew Research Center Global Attitudes Project study, December 20, 2011, based on n=700-4,029 per country data across 21 nations http://www.pewglobal.org/2011/12/20/global-digital-communication-texting-social-networkingpopular-worldwide/1/ Stats 2 & 3: Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  7. 7. Mobile behaviour The UK leads on mobile online shopping 10.5% 9.2% of people in the UK have of people in the UK have visited an auction site via visited a retail site via mobile mobileSource: comScore MobiLens, three-month average ending May 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  8. 8. Mobile internet usage Use of mobile phone to access the internet around the world 50% 46% 43% 45% 41% 39% 40% 38% 40% 35% 30% 25% 20% 15% 10% 5% 0% UK France Germany Italy USA AustraliaSource: Ofcom consumer research, 2008, 2010, 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  9. 9. Mobile subscribers with smartphonesUK has highest smartphone ownership in the EU5 50% 46% Feb-­‐10 Aug-­‐11 45% 45% 40% 40% 35% 32% 33% 35% 30% 30% 24% 25% 20% 18% 16% 15% 10% 5% 0% UK France Germany Italy SpainSource: comScore MobiLens, three-month averages ending February 2010 and August 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  10. 10. Mobile behaviourProportion of mobile subscribers who accessed news on their mobile 30% Feb-­‐10 Aug-­‐11 25% 25% 20% 17% 16% 15% 15% 15% 15% 11% 10% 9% 10% 7% 5% 0% UK France Germany Italy SpainSource: comScore MobiLens, three-month averages ending February 2010 and August 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  11. 11. Mobile behaviour Use of mobile phone to access the internet (UK users) 50% 46% 45% 40% 37% 35% 30% 25% 21% 20% 15% 10% 5% 0% 2008 2010 2011Source: Ofcom consumer research, 2008, 2010, 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  12. 12. Mobile behaviour Use of online financial services on mobile phone (UK users) 10% 9% 9% 8% 7% 6% 5% 5% 4% 4% 3% 2% 1% 0% Accessed  bank  accounts Accessed  credit  cards Accessed  electronic  paymentsSource: comScore MobiLens, age 13+, three-month average ending March 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  13. 13. Mobile usage behaviour Use of selected functions on mobile phones (UK users) 100% 91% 90% 80% 70% 60% 47% 45% 50% 40% 35% 34% 26% 30% 20% 10% 0% Sent  a  text  m essage Used  browser Used  app  (exc.  pre-­‐ Accessed  social Played  g ames Listened  to  m usic installed) networkingSource: comScore MobiLens, three-month average ending September 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  14. 14. Mobile internet usage Use of selected internet/data services on mobile phones (UK users) 35% 32% 31% 29% 30% 25% 23% 21% 20% 15% 15% 10% 5% 5% 0% Emails Playing  g ames Social  n etworks Downloading Instant Watching  video Watching  TV apps messaging clips programmesSource: Ofcom consumer research, October 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf. Base: all those who useinternet on their mobile phones. Copyright Incentivated Limited 2011
  15. 15. Operating system share of smartphone salesGoogle the clear leader for sales in 2011 Smartphone sales for 2011 in the UK Other,  1.5% Symbian,   6.7% Apple,   20.8% RIM,  21.2% Microsoft,   1.5% Google,   48.3%Source: Kantar Worldpanel ComTech 12 weeks ending September 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  16. 16. Share of internet traffic on other devicesMobile phones account for most non-PC internet traffic Share of non-computer device traffic (%) 100% 90% 80% 70% 60% 63% 59% 68% 68% 50% 40% 30% 20% 28% 30% 10% 22% 23% 0% UK France Germany USA Tablets Mobile  phonesSource: comScore Device Essentials, May 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  17. 17. Mobile ownership and behaviour EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage 51% 18% 39% Of respondents own Of respondents have used Of respondents own tablets smartphones mobile apps more in the last yearSource: EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, http://www.episerver.com/Global/Best%20Practice/Mobile%20Report%20FINAL.pdf n=1,000 Copyright Incentivated Limited 2011
  18. 18. Mobile behaviour EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage 51% 43% 24% Use mobile internet to look Use mobile internet to find Use mobile internet to up directions info about organisations make purchases and brands while on the moveSource: EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, http://www.episerver.com/Global/Best%20Practice/Mobile%20Report%20FINAL.pdf n=1,000 Copyright Incentivated Limited 2011
  19. 19. Mobile behaviour EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, October 2011 70% 64% 60% 50% 40% 32% 30% 25% 20% 15% 14% 10% 0% Find  m obile  sites  h ard  to Will  stop  u sing  a  m obile Rarely  feel  the  m obile Will  try  competitors  site Will  g ive  a  m obile  site  an navigate site  if  its  h ard  to version  of  a  website if  m obile  website  isnt average  of  3  changes navigate meets  their  expectations working before  m oving  onSource: EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, http://www.episerver.com/Global/Best%20Practice/Mobile%20Report%20FINAL.pdf n=1,000 Copyright Incentivated Limited 2011
  20. 20. Mobile stats 10bn 26m 18% Total number of Android Number of Starbucks Of US consumers are Market app downloads as of transactions made via mShopping in store Dec 2011 mobile so far in 2011Source: stat 1: http://econsultancy.com/uk/blog/8446-android-market-clocks-up-10bn-downloads stat 2: http://econsultancy.com/uk/blog/8435-starbucks-sees-26m-transactions-made-via-mobilestat 3: http://www.mobilemarketingmagazine.co.uk/content/18-cent-us-consumers-mshopping-store Copyright Incentivated Limited 2011
  21. 21. Internet users in the UKStrong mobile internet growth across all age groups GB adult internet users who accessed the Internet via mobile in the last three months 80% 16-­‐24 25-­‐34 35-­‐44 45-­‐54 55-­‐64 65+ 71% 70% 65% 60% 47% 49% 50% 44% 40% 33% 32% 33% 32% 27% 25% 30% 21% 19% 20% 13% 10% 8% 10% 5% 5% 0% 2009 2010 2011Source: Statistical Bulletin: Internet Access - Households and Individuals, 2011. Prepared by the Office for National Statistics, August 2011. Base: GB adults who accessed the Internet in the last three months prior to Aug 2009, Aug 2010, Aug 2011.http://www.ons.gov.uk/ons/dcp171778_227158.pdf Copyright Incentivated Limited 2011
  22. 22. Growth in worldwide mobile trafficA case study from Belron Users who accessed Belron sites via mobile (Belron brands include Autoglass, O Brien, Glass Medic, Speedy Glass, and others) 21.10% 20.70% 20.60% Aug-­‐11 Dec-­‐10 May-­‐10 19.30% 20.00% 15.00% 12.70% 11.40% 9.50% 9.80% 9.30% 10.00% 6.50% 6.20% 6.10% 5.10% 4.60% 5.00% 3.60%3.20% 2.40% 2.50% 0.00% USA Australia UK N orway Canada FranceSource: Econsultancy Mobile Websites and Apps Optimization Best Practice Guide, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  23. 23. Mobile internet in the UK Office for National Statistics research, released November 2011 6m 45% People in the UK accessed Of internet users in the UK mobile internet for the first access the internet via time in the previous 12 mobile monthsSource: Econsultancy, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  24. 24. Mobile internet success stories Econsultancy research, released November 2011 Mobile now accounts for £66m £10m 10% of all eBay UK sales In sales via Ocado s iOS and Android apps this year, In sales via Domino s mCommerce platforms in accounting for 12% of all 2011 purchasesSource: Econsultancy, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  25. 25. Mobile internet success stories Econsultancy research, released November 2011 4% of Argos total sales are Which equates to £2.6m in mobile sales per week from mobile devicesSource: Econsultancy, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  26. 26. mCommerce in the UK IMRG research, released October 2011 7% 3.3% of overall eCommerce traffic of eCommerce purchases accounted for by mobile are now made from mobile devices in Q2 2011, vs 1.4% in devices, up from 0.4% in Q1 2010 Q1 2010Source: IMRG research released October 2011, http://www.imrg.org/ImrgWebsite/User/Pages/Press%20Releases-IMRG.aspx?pageID=86&parentPageID=85&isHomePage=false&isDetailData=true&itemID=6127&specificPageType=5&pageTemplate=7 Copyright Incentivated Limited 2011
  27. 27. mCommerce in the UK Intersperience research, released October 2011 8% 21% Of UK adults buy through Intend to do so in the their mobile phones futureSource: Intersperience research, n > 1,000 British adults, released October 2011, http://www.intersperience.com/knowledge_more.asp?know_id=57 Copyright Incentivated Limited 2011
  28. 28. mCommerce predictions in the UKTotal mCommerce sales to reach £2.5bn by 2016 Mobile retail spending by category (in millions) £600 2011 2016 £500 £400 £300 £200 £100 £0 Ticketing Vouchers  &  D eals Fashion  (Clothing, H ealth  &  G rocery Media  (Books,  Music Computing  and Accessories, (Food  &  D rink, &  Videos) Appliances Footwear) Beauty,  H ealth)Source: Forecast excludes digital downloads, travel and financial services. All figures in £ millions. PayPal research, released November 2011http://www.retail-jeweller.com/multichannel/m-commerce-sales-to-reach-25bn-by-2016/5030898.article Copyright Incentivated Limited 2011
  29. 29. mCommerce in the US IBM Coremetrics Benchmark (US data) research, released November 2011 iPhone accounts for Android accounts for 4% 3.5% retail site mobile traffic in retail site mobile traffic in October 2011 October 2011Source: IBM Coremetrics Benchmark (US data) research, released November 2011, data gathered directly from over 500 leading US retailers,http://www.marketwatch.com/story/mobile-device-retail-traffic-to-more-than-double-this-novemberholiday-season-reports-ibm-2011-11-04 Copyright Incentivated Limited 2011
  30. 30. mCommerce in the US Percent of people using mobile devices to visit retail sites (US data) 14% 12% 11% 10% 8% 6% 4% 4% 2% 0% 2010 2011Source: IBM Coremetrics Benchmark (US data) research, released November 2011, data gathered directly from over 500 leading US retailers,http://www.marketwatch.com/story/mobile-device-retail-traffic-to-more-than-double-this-novemberholiday-season-reports-ibm-2011-11-04 Copyright Incentivated Limited 2011
  31. 31. Mobile and travel Amadeus: The Always-Connected Traveller report 16% 10% 40% Of surveyed travellers use Of surveyed travellers Of surveyed travellers use smartphones to book flights would use real time flight tablets to book flights status updates on mobileSource: Amadeus: The Always-Connected Traveller, n=1000, http://www.amadeus.com/airlineIT/the-always-connected-traveller/docs/Amadeus-The-Always-Connected-Traveller-2011-EN.pdf Copyright Incentivated Limited 2011
  32. 32. Global smartphone manufacturer market shareYear-on-year changes for worldwide smartphone market share Gartner research, released November 2011 30% 3Q10 3Q11 25% 20% 15% 10% 5% 0% N okia Samsung LG Apple Z TE Research  I n H TC Motorola H uawei Sony Electronics Motion Device EricssonSource: Gartner research, based on sales to end users, http://www.gartner.com/it/page.jsp?id=1848514. Other smartphone manufacturers account for 33.8% on 3Q11 and 32.5% in 3Q10. Copyright Incentivated Limited 2011
  33. 33. Global smartphone OS market shareYear-on-year changes for worldwide smartphone OS market share Gartner research, released November 2011 60% 3Q10 3Q11 50% 40% 30% 20% 10% 0% Android Symbian iOS Research  I n Bada Microsoft Others MotionSource: Gartner research, based on sales to end users, http://www.gartner.com/it/page.jsp?id=1848514. Other smartphone manufacturers account for 33.8% on 3Q11 and 32.5% in 3Q10. Copyright Incentivated Limited 2011
  34. 34. Barriers to purchase on mobile Our Mobile Planet 80% 69% 70% 60% 50% 40% 34% 30% 20% 9% 4% 6% 4% 10% 2% 2% 0% Too Too  expensive Prefer  to  u se  a N ever  h eard  of Doesnt  feel Payment  too Payment Others complicated PC/laptop these  services secure complex features  were not  availableSource: http://www.ourmobileplanet.com/ Copyright Incentivated Limited 2011
  35. 35. mCommerce Verdict Research/Barclays £19.3bn Total mCommerce spend by £5bn £3.1bn Total mCommerce spend Total mCommerce spend 2021 on personal care by 2021 on food and groceries by 2021Source: Verdict Research/Barclays Copyright Incentivated Limited 2011
  36. 36. The Logic Groupœ  New report from TLG: ˜  The Imperatives for Customer Loyalty 2011: The changing world of consumers; mature markets and new technologyœ  The questions ˜  The research poses the following questions: ˜  Which sectors do we feel loyal to and why? ˜  What does being loyal mean and which schemes are we members of? ˜  What are we saying online about loyalty schemes? ˜  How do we feel about the schemes we belong to and what makes a good loyalty scheme? ˜  What do we want from loyalty schemes in the future and what is the role of new technologyœ  H:MarketingResearch, Facts & FiguresThe Logic Group - loyalty Copyright Incentivated Limited 2011
  37. 37. The Logic Group - example The Imperatives for Customer Loyalty 2011, released November 2011Source: Verdict Research/Barclays Copyright Incentivated Limited 2011
  38. 38. The Logic Group - exampleThe Imperatives for Customer Loyalty 2011, released November 2011 Copyright Incentivated Limited 2011
  39. 39. Mobile growth by the numbers An analysis of mobile use of 30 of our e-commerce sites, over 1.5m visitors 10% 81% 31% iPhone 90% mobile desktop 47% iPadSource: Screen Pages research, http://www.screenpages.com/about/articles/mobile-research Confidential data, although generally niche brands selling lifestyle goods with average order value of ~ £100 to ABC1s. Copyright Incentivated Limited 2011
  40. 40. Advertising spendMobile marketing on the rise % change in advertising spend (2009-2010) 80% From 2009-2010, mobile marketing increased by 75% to almost US$1.5bn. This is expected to 70% rise with the increase of smartphone ownership. 60% 50% 40% 30% 20% 10% 0% -­‐10% Mobile Social  m edia Internet Television Radio Outdoor Magazines N ewspaper marketingSource: Microsoft Tag (US data), http://tag.microsoft.com/community/blog/t/the_rise_and_fall_of_advertising_media.aspx Copyright Incentivated Limited 2011
  41. 41. Mobile growth by the numbers Some recent stats 350m 1m 72% Number of existing MAYBEof new iOS Number and Android devices of mobile web users don t download apps iOS and Android 30% devices activated every day at allSource: Circles 1 and 2 - Microsoft Tag (US data), http://tag.microsoft.com/community/blog/t/the_rise_and_fall_of_advertising_media.aspx Circle 3 - eConsultancy, http://econsultancy.com/uk/blog/8036-the-future-is-mobile-but-is-your-site-ready Copyright Incentivated Limited 2011
  42. 42. MEF research MEF research, released October 2011 Consumers are much more likely to access mobile than fixed internet on a daily basisSource: Source: MEF Global Consumer Survey 2011. Base=8,530 feature-and smartphone owners in 9 countries Copyright Incentivated Limited 2011
  43. 43. IBM CMO research IBM research, released October 2011 Four out of five CMOs plan to use mobile more extensively over the next three to five yearsSource: 1,734 executives interviewed for the 2011 IBM Global Chief Marketing Officer Study. N=1,734 throughout 19 industries and 64 countries. Copyright Incentivated Limited 2011
  44. 44. MEF smartphone research MEF research, released October 2011 91% 71% 72% Of smartphone users in the Of smartphone users Of smartphone users UK have used their mobile for worldwide have purchased worldwide use mobile commerce (research or using mobile internet on a daily basis purchase)Source: Source: MEF Global Consumer Survey 2011. Base=8,530 feature-and smartphone owners in 9 countries Copyright Incentivated Limited 2011
  45. 45. mCommerce update WorldPay research, released October 2011 39% 31% Of smartphone shoppers are Of smartphone users are frustrated with the length of frustrated with websites not the mobile buying process being mobile friendlySource: Source: The research was conducted through the following channels: an online poll by Consensus Research, amongst 1,023 consumers; an online panel with decision makers from 1,295 organisations of all sizes, conducted by ICD research;10 in-depth phone and face-to-face interviews with decision makers with responsibility for e, and m-payments amongst the top 100 UK e-tailers, carried out by e-digital research during later 2010 early 2011 on behalf of WorldPay. Copyright Incentivated Limited 2011
  46. 46. US smartphone dataIn August 2011, 56% of recent acquirers in the US chose an Android device Nielson US data, released October 2011 11% 6% 9% 18% 28% 28% 56% 43% All  smartphone  subscribers 3mo  recent  acquirers Android iOS BlackBerry OtherSource: Nielson US data, released October 2011 Copyright Incentivated Limited 2011
  47. 47. mCommerce Forrester research, released October 2011 15% 30m 31% Of all search queries come Forecasted number of UK Of UK adults use mobile from mobile devices, up from mobile internet users by internet at least once a month 7% last year 2012Source: Source: Forrester research, n=>330,000, sample from Europe, North America, and Asia Pacific regions. http://www.nma.co.uk/3031261.article?cmpid=NMAE01&cmptype=newsletter&email=true Copyright Incentivated Limited 2011
  48. 48. mCommerce eBay and Latitude research, released October 2011 $4bn 32% Expected mCommerce sales Of 18-34 year olds to use for eBay in 2011 mCommerce this ChristmasSource: Stat #1: http://www.mobilemarketingmagazine.co.uk/content/ebay-forecasts-5bn-mobile-sales-2011, Stat #2 http://www.mobilemarketingmagazine.co.uk/content/third-18-34s-will-mobile-shop-christmas Copyright Incentivated Limited 2011
  49. 49. Mobile and charity 42% £96m 15% Of charities now use mobile Estimated value of SMS Of donations on the JustGiving for fundraising donations in 2014 website were made through mobile devicesSource: Stat #1 and #3: nfpSynergy and the Charities Aid Foundation report from June 2011, http://www.nfpsynergy.net/includes/documents/cm_docs/2011/n/nfpsynergy_sms_report_version_20_july_2011.pdf Stat #2: Charity Aid Foundation and ResPublica report from Sept 2010, http://www.respublica.org.uk/documents/gfj_ResPublica%20Digital%20Giving%20Executive%20Summary.pdf Copyright Incentivated Limited 2011
  50. 50. Mobile and charity $32m 21% 34% Amount raised via SMS by Of people are very likely or Of 16-34 year olds are very the American Red Cross quite likely to donate via likely or quite likely to donate for the Haiti earthquake mobile via mobile appealSource: Stat #1 #2 #3: nfpSynergy and the Charities Aid Foundation report from June 2011, http://www.nfpsynergy.net/includes/documents/cm_docs/2011/n/nfpsynergy_sms_report_version_20_july_2011.pdf Copyright Incentivated Limited 2011

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