Mobile, Mobile, Mobile

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Opening keynote address given at Eduserv Symposium 2010 - The Mobile University.

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Mobile, Mobile, Mobile

  1. 1. 1 “Mobile, mobile, mobile!” @pgolding Eduserv Symposium 2010: The Mobile University http://wirelesswanders.com Copyright Paul Golding, 2010
  2. 2. 2 @pgolding Not an educationalist - A “mobilist” 20 years in mobile tech/biz 16 patents Europe, Asia, Africa, Middle East, N. Am, Latam Founded one of the earliest mobile ISVs in Europe Chief Apps Architect Motorola Advisor to various start-ups Recently founded the O2 Incubator Hacker Author “Setting the scene” guy...
  3. 3. Starts with the device (user experience) 3 Mobile 1.0 Mobile 2.0 1999 2007 2G 3.5G First internet-capable mobile First internet-centric mobile Poor user experience Usable! (~100x processing power) Copyright Paul Golding, 2010
  4. 4. Smartphone proliferation 4 ~40% penetration within next 2-3 years, 80% new sales Copyright Paul Golding, 2010
  5. 5. Starts with the device 5 Mobile 2.0 Mobile 2.0+ First internet-centric mobile First internet-friendly mobile Usable! Productive! DO! DO MORE, FASTER! Copyright Paul Golding, 2010
  6. 6. 6 iPad for ed... Blackboard.com
  7. 7. Mobile 2.0 user behaviour - from talking to doing 7 Organise lunch Detect offers Find a popular place Share video clips Hail a taxi Talking Sense “friend of a friend” Compare shopping prices Texting Scan & Share the bill Pin feedback in mid-air Swap stuff Do, Do, Do! Run your life on your mobile = many opportunities (and challenges). Copyright Paul Golding, 2010
  8. 8. 8 How ubiquitous? How much do people really use their mobiles?
  9. 9. 9 First laptop 1985 (Toshiba) 400 million laptops today First iPod 2001 (Apple) 200 million iPods today 1.2 Billion mobiles sold annually! 59 countries: mobiles > people! 1.2 billion active email users versus 2.5 billion active text users! 50% email senders want reply < 24 hours 84% texters want reply < 5 minutes! Mobile is “everyware” (thanks Mike Ellis) Copyright Paul Golding, 2010
  10. 10. 10 Non-voice tasks Q2-Q3 2009 - UK Rank Task Q3 (Millions) Q2 (M) Q3 % mobile users 1 Internet 10.4 8.8 21% Downloading 2 4.1 3.1 8% apps 3 Email 5.8 5.1 12% 4 Text Alerts 4.3 3.5 9% 5 Texting 37.6 36.9 78% 6 Video 1.8 1.3 4% 7 Location 3.3 2.9 7% 8 IM 3.4 3.0 7% 9 MMS 10.8 10.4 22% Uploading 10 2.6 2.3 5% content Table source: Nielsen Group
  11. 11. 11 Mobile Internet Snapshot March 2010: UK • Page-view growth since March 2009: 74.2% • Unique-user growth since March 2009: 39.7% Top 10 sites in United Kingdom (# of unique users) Top handsets for March 2010 1. google.com (SEARCH) 1. Sony Ericsson W395 2. facebook.com (FRIENDS) 2. LG KC910 (“Renoir”) 3. bbc.co.uk (NEWS) 3. Nokia 2330c 4. wikipedia.org (INFO) 4. Nokia 6300 5. yahoo.com 5. Sony Ericsson S312 6. live.com 6. Nokia 6700c 7. my.opera.com 7. LG KE970 (“Shine”) 8. pocketgear.com 8. Nokia 6700c 9. bebo.com 9. Nokia 5800d 10. twitter.com (REAL-TIME) 10. BlackBerry 9000 (“Bold”) Source: Opera from usage of Opera Mini
  12. 12. 12 Smartphone Feature phone MID (iPod Touch, DS etc.)
  13. 13. 13 Mobile 2.0 Drivers More data-friendly tariffs Increased device usability = smartphones/pads Faster/fatter networks (3G+) Greater Web 2.0-centricity Social networks are mobilizing (FB 40%) App stores --> new consumption habits Greater user participation Money (€) - apps goldrush
  14. 14. 14 BUT... Is the platform accessible? to developers/publishers/creators/ideators etc.
  15. 15. 15 NO!...hard with 1.0 Developers Tools &! Software Operator! Platform CLOSED Licensors! (Content) Internal! Applications but... Partners Copyright Paul Golding, 2010
  16. 16. 16 YES!...easier with 2.0 OPEN OPEN Ideation +! Developers Programming OPEN Tools &! Open source Software OPEN Web 2.0! Internet! (e.g. Flickr,! OPENING Platform Services/! Google,! Content Yahoo,! Facebook,! Operator! Blogs,! Platform Etc.) OPEN "Mash-Up"! Services OPEN Internal! Partners (e.g. geo-blogging! Services = Location + blog + photos/videos) Producers! Operator Ecosystem Advertisers Copyright Paul Golding, 2010
  17. 17. Where is this headed? - intersection mobile/net memes 17 TP = Rich Mobile Browsers (HTML5)? TP = Femtocells/LTE? Rich UI Faster Sensor Access Proliferation Trends? TP = Augmented Reality? Smartphone Adoption “digital immersion” Cloud Computing TP = Android? Realtime Social TP = AWS? “right-time” 80% by 2015 Computing web TP = Twitter annotations? TP = Facebook Graph API? Mobile 3.0 = when most of our digital services will have become mobilized
  18. 18. One mobile future: Augmented reality 18 Wikitude http://www.augmentreality.co.uk/ Junaio Google Goggles
  19. 19. 19 Arduino Philips Direct Life The Internet of Things?
  20. 20. 20 Personal Right-time The Personalized Computer Computer Profile Status Intent Context Schedule Interests Tags “Person OS” HTML5 Android iPhone OS WebOS Right-time Web “The Web Operating System” Real-time bus Web sockets/hooks “Social Stack” Identity/oAuth Micro-formats SaaS PaaS IaaS CaaS BIG DATA Cloud Platforms Telco
  21. 21. 21 Meaning? Media theorist - Neil Postman: Tech is transformative: Europe + printing press ≠ Europe + books = New Europe (The first “Augmented reality”) [followed by Telegraph]
  22. 22. 22 Meaning? Personalized mobile is transformative: Person + right-time computer ≠ personalized computing = new person! “Augmented Cognition?” (real-time)
  23. 23. 23 M-Ed Opportunity... Augmented Learning: “Right-ware” learning: Right time/place Right information Right thinking? Eduserv innovation challenge: What is “right-ware” in m-ed? How can UK learning institutions lead?
  24. 24. Thank you Paul Golding paul@wirelesswanders.com wirelesswanders.com Follow @pgolding (C) Copyright Paul Golding, 2010

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