Mobile, Mobile, Mobile

Paul Golding
Paul Goldinginventor, hacker, amateur, enthusiast
1




“Mobile, mobile, mobile!”
       @pgolding
  Eduserv Symposium 2010: The Mobile University
          http://wirelesswanders.com       Copyright Paul Golding, 2010
2

                 @pgolding
       Not an educationalist - A “mobilist”

           20 years in mobile tech/biz
                    16 patents
 Europe, Asia, Africa, Middle East, N. Am, Latam
Founded one of the earliest mobile ISVs in Europe
         Chief Apps Architect Motorola
          Advisor to various start-ups
      Recently founded the O2 Incubator
                      Hacker
                      Author

            “Setting the scene” guy...
Starts with the device (user experience)                                              3



Mobile 1.0                                          Mobile 2.0
1999                                               2007




               2G                                                             3.5G


 First internet-capable mobile               First internet-centric mobile
     Poor user experience                               Usable!
                                                (~100x processing power)
                                                              Copyright Paul Golding, 2010
Smartphone proliferation                                               4




~40% penetration within next 2-3 years, 80% new sales




                                          Copyright Paul Golding, 2010
Starts with the device                                                      5



Mobile 2.0                             Mobile 2.0+




 First internet-centric mobile   First internet-friendly mobile
            Usable!                        Productive!
              DO!                      DO MORE, FASTER!

                                                  Copyright Paul Golding, 2010
6


 iPad for ed...




Blackboard.com
Mobile 2.0 user behaviour - from talking to doing                                  7

                   Organise lunch
                   Detect offers
                   Find a popular place
                   Share video clips
                   Hail a taxi
Talking            Sense “friend of a friend”
                   Compare shopping prices
Texting            Scan & Share the bill
                   Pin feedback in mid-air
                   Swap stuff
                   Do, Do, Do!



       Run your life on your mobile
   = many opportunities (and challenges).
                                                              Copyright Paul Golding, 2010
8




    How ubiquitous?
 How much do people
really use their mobiles?
9

   First laptop 1985 (Toshiba)              400 million laptops today

     First iPod 2001 (Apple)                200 million iPods today


            1.2 Billion mobiles sold annually!
            59 countries: mobiles > people!

     1.2 billion active email users
  versus 2.5 billion active text users!

50% email senders want reply < 24 hours
  84% texters want reply < 5 minutes!




                Mobile is “everyware” (thanks Mike Ellis)
                                                        Copyright Paul Golding, 2010
10


                 Non-voice tasks Q2-Q3 2009 - UK

Rank      Task          Q3 (Millions)     Q2 (M)   Q3 % mobile users

 1       Internet           10.4            8.8             21%
       Downloading
 2                           4.1            3.1              8%
          apps
 3        Email              5.8            5.1             12%
 4      Text Alerts          4.3            3.5              9%

 5       Texting            37.6           36.9             78%

 6        Video              1.8            1.3              4%

 7      Location             3.3            2.9              7%

 8          IM               3.4            3.0              7%

 9        MMS               10.8           10.4             22%
        Uploading
 10                          2.6            2.3              5%
         content
                                                    Table source: Nielsen Group
11




Mobile Internet Snapshot March 2010: UK
 • Page-view growth since March 2009: 74.2%
 • Unique-user growth since March 2009: 39.7%




Top 10 sites in United Kingdom (# of unique users)   Top handsets for March 2010
 1.    google.com (SEARCH)                            1.    Sony Ericsson W395
 2.    facebook.com (FRIENDS)                         2.    LG KC910 (“Renoir”)
 3.    bbc.co.uk (NEWS)                               3.    Nokia 2330c
 4.    wikipedia.org (INFO)                           4.    Nokia 6300
 5.    yahoo.com                                      5.    Sony Ericsson S312
 6.    live.com                                       6.    Nokia 6700c
 7.    my.opera.com                                   7.    LG KE970 (“Shine”)
 8.    pocketgear.com                                 8.    Nokia 6700c
 9.    bebo.com                                       9.    Nokia 5800d
 10.   twitter.com (REAL-TIME)                        10.   BlackBerry 9000 (“Bold”)



                                                              Source: Opera from usage of Opera Mini
12




        Smartphone


                Feature
                 phone


MID (iPod Touch, DS etc.)
13




    Mobile 2.0 Drivers
            More data-friendly tariffs
Increased device usability = smartphones/pads
          Faster/fatter networks (3G+)
           Greater Web 2.0-centricity
    Social networks are mobilizing (FB 40%)
    App stores --> new consumption habits
            Greater user participation
           Money (€) - apps goldrush
14




          BUT...
     Is the platform
       accessible?
to developers/publishers/creators/ideators etc.
15




NO!...hard with 1.0
               Developers


                                     Tools &!
                                     Software




                Operator!
                Platform    CLOSED


  Licensors!
  (Content)                          Internal!
                                     Applications




                                                 but...
                Partners




                                                Copyright Paul Golding, 2010
16




YES!...easier with 2.0
 OPEN                           OPEN             Ideation +!
                                Developers       Programming
                                                               OPEN
                                                               Tools &!
                                                                              Open source
                                                               Software




                                                                      OPEN
                                Web 2.0!                               Internet!       (e.g. Flickr,!
     OPENING                    Platform                               Services/!      Google,!
                                                                       Content         Yahoo,!
                                                                                       Facebook,!
   Operator!                                                                           Blogs,!
   Platform                                                                            Etc.)



                                                                 OPEN
                                                                 "Mash-Up"!
                                                                 Services
                                           OPEN
   Internal!
                                 Partners                      (e.g. geo-blogging!
   Services
                                                               = Location + blog + photos/videos)


                                             Producers!
           Operator Ecosystem                Advertisers



                                                                           Copyright Paul Golding, 2010
Where is this headed? - intersection mobile/net memes                          17

                                            TP = Rich Mobile Browsers (HTML5)?
TP = Femtocells/LTE?
                                      Rich UI
             Faster                                           Sensor
             Access                                         Proliferation



                          Trends?
                                                                            TP = Augmented
                                                                                Reality?

    Smartphone
     Adoption
                        “digital immersion”                            Cloud
                                                                     Computing

   TP = Android?         Realtime
                                                  Social              TP = AWS?
                       “right-time”
   80% by 2015                                  Computing
                           web

              TP = Twitter annotations? TP = Facebook Graph API?

Mobile 3.0 = when most of our digital services will have become mobilized
One mobile future: Augmented reality                        18



                                                      Wikitude




http://www.augmentreality.co.uk/




           Junaio                           Google Goggles
19




         Arduino


                   Philips Direct Life


The Internet of Things?
20



                                                                Personal
            Right-time                                      The Personalized
            Computer                                           Computer



  Profile      Status      Intent    Context    Schedule     Interests    Tags
                                     “Person OS”
                         HTML5     Android iPhone OS      WebOS

                 Right-time Web
                           “The Web Operating System”
Real-time bus Web sockets/hooks “Social Stack” Identity/oAuth Micro-formats

                           SaaS       PaaS      IaaS      CaaS
           BIG DATA                 Cloud Platforms              Telco
21




Meaning?
     Media theorist - Neil Postman:

  Tech is transformative:
  Europe + printing press
    ≠ Europe + books

      = New Europe

          (The first
    “Augmented reality”)
  [followed by Telegraph]
22




        Meaning?
Personalized mobile is transformative:

    Person + right-time computer
      ≠ personalized computing

           = new person!

 “Augmented Cognition?” (real-time)
23



M-Ed Opportunity...
      Augmented Learning:
      “Right-ware” learning:
          Right time/place
         Right information
          Right thinking?

   Eduserv innovation challenge:
   What is “right-ware” in m-ed?
How can UK learning institutions lead?
Thank you
       Paul Golding
paul@wirelesswanders.com
   wirelesswanders.com


  Follow      @pgolding


                           (C) Copyright Paul Golding, 2010
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Mobile, Mobile, Mobile

  • 1. 1 “Mobile, mobile, mobile!” @pgolding Eduserv Symposium 2010: The Mobile University http://wirelesswanders.com Copyright Paul Golding, 2010
  • 2. 2 @pgolding Not an educationalist - A “mobilist” 20 years in mobile tech/biz 16 patents Europe, Asia, Africa, Middle East, N. Am, Latam Founded one of the earliest mobile ISVs in Europe Chief Apps Architect Motorola Advisor to various start-ups Recently founded the O2 Incubator Hacker Author “Setting the scene” guy...
  • 3. Starts with the device (user experience) 3 Mobile 1.0 Mobile 2.0 1999 2007 2G 3.5G First internet-capable mobile First internet-centric mobile Poor user experience Usable! (~100x processing power) Copyright Paul Golding, 2010
  • 4. Smartphone proliferation 4 ~40% penetration within next 2-3 years, 80% new sales Copyright Paul Golding, 2010
  • 5. Starts with the device 5 Mobile 2.0 Mobile 2.0+ First internet-centric mobile First internet-friendly mobile Usable! Productive! DO! DO MORE, FASTER! Copyright Paul Golding, 2010
  • 6. 6 iPad for ed... Blackboard.com
  • 7. Mobile 2.0 user behaviour - from talking to doing 7 Organise lunch Detect offers Find a popular place Share video clips Hail a taxi Talking Sense “friend of a friend” Compare shopping prices Texting Scan & Share the bill Pin feedback in mid-air Swap stuff Do, Do, Do! Run your life on your mobile = many opportunities (and challenges). Copyright Paul Golding, 2010
  • 8. 8 How ubiquitous? How much do people really use their mobiles?
  • 9. 9 First laptop 1985 (Toshiba) 400 million laptops today First iPod 2001 (Apple) 200 million iPods today 1.2 Billion mobiles sold annually! 59 countries: mobiles > people! 1.2 billion active email users versus 2.5 billion active text users! 50% email senders want reply < 24 hours 84% texters want reply < 5 minutes! Mobile is “everyware” (thanks Mike Ellis) Copyright Paul Golding, 2010
  • 10. 10 Non-voice tasks Q2-Q3 2009 - UK Rank Task Q3 (Millions) Q2 (M) Q3 % mobile users 1 Internet 10.4 8.8 21% Downloading 2 4.1 3.1 8% apps 3 Email 5.8 5.1 12% 4 Text Alerts 4.3 3.5 9% 5 Texting 37.6 36.9 78% 6 Video 1.8 1.3 4% 7 Location 3.3 2.9 7% 8 IM 3.4 3.0 7% 9 MMS 10.8 10.4 22% Uploading 10 2.6 2.3 5% content Table source: Nielsen Group
  • 11. 11 Mobile Internet Snapshot March 2010: UK • Page-view growth since March 2009: 74.2% • Unique-user growth since March 2009: 39.7% Top 10 sites in United Kingdom (# of unique users) Top handsets for March 2010 1. google.com (SEARCH) 1. Sony Ericsson W395 2. facebook.com (FRIENDS) 2. LG KC910 (“Renoir”) 3. bbc.co.uk (NEWS) 3. Nokia 2330c 4. wikipedia.org (INFO) 4. Nokia 6300 5. yahoo.com 5. Sony Ericsson S312 6. live.com 6. Nokia 6700c 7. my.opera.com 7. LG KE970 (“Shine”) 8. pocketgear.com 8. Nokia 6700c 9. bebo.com 9. Nokia 5800d 10. twitter.com (REAL-TIME) 10. BlackBerry 9000 (“Bold”) Source: Opera from usage of Opera Mini
  • 12. 12 Smartphone Feature phone MID (iPod Touch, DS etc.)
  • 13. 13 Mobile 2.0 Drivers More data-friendly tariffs Increased device usability = smartphones/pads Faster/fatter networks (3G+) Greater Web 2.0-centricity Social networks are mobilizing (FB 40%) App stores --> new consumption habits Greater user participation Money (€) - apps goldrush
  • 14. 14 BUT... Is the platform accessible? to developers/publishers/creators/ideators etc.
  • 15. 15 NO!...hard with 1.0 Developers Tools &! Software Operator! Platform CLOSED Licensors! (Content) Internal! Applications but... Partners Copyright Paul Golding, 2010
  • 16. 16 YES!...easier with 2.0 OPEN OPEN Ideation +! Developers Programming OPEN Tools &! Open source Software OPEN Web 2.0! Internet! (e.g. Flickr,! OPENING Platform Services/! Google,! Content Yahoo,! Facebook,! Operator! Blogs,! Platform Etc.) OPEN "Mash-Up"! Services OPEN Internal! Partners (e.g. geo-blogging! Services = Location + blog + photos/videos) Producers! Operator Ecosystem Advertisers Copyright Paul Golding, 2010
  • 17. Where is this headed? - intersection mobile/net memes 17 TP = Rich Mobile Browsers (HTML5)? TP = Femtocells/LTE? Rich UI Faster Sensor Access Proliferation Trends? TP = Augmented Reality? Smartphone Adoption “digital immersion” Cloud Computing TP = Android? Realtime Social TP = AWS? “right-time” 80% by 2015 Computing web TP = Twitter annotations? TP = Facebook Graph API? Mobile 3.0 = when most of our digital services will have become mobilized
  • 18. One mobile future: Augmented reality 18 Wikitude http://www.augmentreality.co.uk/ Junaio Google Goggles
  • 19. 19 Arduino Philips Direct Life The Internet of Things?
  • 20. 20 Personal Right-time The Personalized Computer Computer Profile Status Intent Context Schedule Interests Tags “Person OS” HTML5 Android iPhone OS WebOS Right-time Web “The Web Operating System” Real-time bus Web sockets/hooks “Social Stack” Identity/oAuth Micro-formats SaaS PaaS IaaS CaaS BIG DATA Cloud Platforms Telco
  • 21. 21 Meaning? Media theorist - Neil Postman: Tech is transformative: Europe + printing press ≠ Europe + books = New Europe (The first “Augmented reality”) [followed by Telegraph]
  • 22. 22 Meaning? Personalized mobile is transformative: Person + right-time computer ≠ personalized computing = new person! “Augmented Cognition?” (real-time)
  • 23. 23 M-Ed Opportunity... Augmented Learning: “Right-ware” learning: Right time/place Right information Right thinking? Eduserv innovation challenge: What is “right-ware” in m-ed? How can UK learning institutions lead?
  • 24. Thank you Paul Golding paul@wirelesswanders.com wirelesswanders.com Follow @pgolding (C) Copyright Paul Golding, 2010