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Near Field Communications Technology Overview


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This presentation was created as an overview of Near Field Communications (NFC) Technology prepared for Kennesaw State University's WebMBA program.

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Near Field Communications Technology Overview

  1. 1. Team Onyx 15April 2011
  2. 2. Overview and Purpose Provide an initial situation analysis of NFC Request for seed funding to investigate the cost of integrating Near-Field Communications as a part of Onyx’s commercial structure
  3. 3. Overview Near-Field Communications allows users to transact, exchange, and connect via their smartphone. Used in office security ID cards and car keys.
  4. 4. Similar Devices Comparing NFC to other close range communication technologies (Ortiz, 2008)
  5. 5. Potential Uses
  6. 6. Current Uses for SimilarDevicesFirst Data GO-Tag RFID Tag used on a keychain Possible to replace cash and credit cards Used Visa’s payWave application Not enough buzz
  7. 7. Current Uses for SimilarDevicesE-Z Pass Close-Field Device Allows automobiles to pay tolls Works with most interstate toll roads in Northeastern US Some expanded uses allow payment at airport parking lots
  8. 8. Current Uses for SimilarDevicesZip Car (US) and Mobility (CH)Car Sharing Services Automobile sharing services using RFID/NFC card NFC card allows members to access shared rental cars distributed throughout metropolitan areas Similar infrastructure in place for bicycle sharing in Barcelona, Germany, and France
  9. 9. Stakeholder AnalysisView of industry players….
  10. 10. Stakeholder ViewMobile Technology Companies Device Makers Mobile OS Operators Makers
  11. 11. Stakeholder ViewPayment Device and Technology Financial and Merchant Institutions Payment Processors Industry Groups
  12. 12. Market Potential Payments would hit $150 B by 2015 per Frost and Sullivan Gartner projects 340 M mobile users will make $245 BUSD in transactions by 2014 Jupiter Research projected up to 700 million NFC enable mobile phones will be sold by 2013, representing 25% of the market
  13. 13. Required Infrastructure Contactless Payment Readers Networks NFC Device Provisioning Service Electronic Payment Processor
  14. 14. Technical Aspects NFC is based on combination of “Contactless Smart Cards” and RFID technologies Current emerging standards are ISO 14443 and 18092 Attempt to leverage current infrastructures and standards
  15. 15. Possible Threats, Attacks,and Countermeasures Eavesdropping Relay/Middle Man Attacks Cloning/Replay Jamming
  16. 16. Challenges Highly competitive situation Most key stakeholders are stalling adoption to position themselves to lead the market Competing technologies are on an upswing  Various optical bar codes  Has limitations as some readers rely on optics
  17. 17. Quick Turning Point in March2011 AT&T and Verizon have opened their venture to all payment networks, but Sprint is engaging its own network Fight for Verifone/Hypercom US assets between Ingenico and ViVOtech Amazon’s announced Android Appstore
  18. 18. Initial Implications High potential for this in a commercial context High number of stakeholders in this space Movement is quick Underlying theme is convergence based on current and emerging technological standards  Hope to utilize current e-commerce and pay transaction infrastructure
  19. 19. Initial Implications Will require cross functional involvement from:  Marketing and Promotions  E-commerce  Sourcing  Information Technology  Telecom  Information Security  Legal
  20. 20. High Level Plan Mobilize resources Send NDA and RFI to select, key hardware and software players mentioned earlier Evaluate impact to current organizational practices Evaluate interface points and impact to Onyx’s current e-commerce infrastructure Build strategy and business cases to include in current and future budget cycles.
  21. 21. Thank you…Team Onyx15
  22. 22. ReferencesNear Field Communications Business Models. (2011). Retrieved March 21, 2011, from Near Field Communications World: - Google. (2011). Retrieved March 28, 2011, from Google: Guardian. (2011). From, D. (2009, October 26). Large C-Store Chain Goes to Go-Tag Sticker. Retrieved March 11, 2011, from NFC Times:, B. (2011, April 5). AT&T, Verizon Wireless to Open Venture to All Payment Networks. Retrieved April 5, 2011, from Bloomberg:, C. C. (2010, February 23). NFC vs. Not-NFC, or "Why Put Card Data on the Phone?" A look at Mocapay. Retrieved March 11, 2011, from PaymentsViews: look-at-mocapay/Brown, C. (2011, March 20). NFC will catch on ‘like wildfire’ says Sundance festival game creator. Retrieved April 5, 2011, from Near Field Communications World: festival-game-creator/Elavon, Inc. (2011). About us. Retrieved April 8, 2011, from (2010, December). Figures. Retrieved March 21, 2011, from Eurosmart:, J. (2011, March 18). iPhone 5: Apple, NFC, iTunes payments and you. Retrieved March 29, 2011, from Computer World: Data. (n.d.). Go-Tag. Retrieved April 8, 2011, from 2011:, L., Hancke, G., Mayes, K., & Markantonakis, K. (2010). A Security Framework Model with Communication Protocol Translator Interface for Enhancing NFC Transactions. 2010 Sixth Annual International Conference on Telecommunications (pp. 452-61). IEEE.
  23. 23. References (cont)Grice, E. (2010, March 16). First Data to Deliver Mobile Payments with Tyfones MicroSD-Based Contactless Technology. Retrieved March 11, 2011, from First Data:, E., & Breitfuß, K. (n.d.). Security in Near Field Communication (NFC): Strengths and Weaknesses. Retrieved March 2011, 15, from Institute for Applied Information Processing and Communications: %20Security%20in%20NFC.pdfKharif, O. (2011, April 1). Ingenico Is Said to Hold Talks to Buy Hypercom’s U.S. Assets. Retrieved April 5, 2011, from Bloomberg:, O., & Galante, J. (2011, March 31). Amazon Said to Explore Mobile-Payment Service for Handsets. Retrieved April 5, 2011, from Bloomberg: smartphones.htmlMcCarthy, B. (2008). Mobile Payment: The Linchpin of the Mobile Commerce Economy. Retrieved March 11, 2011, from First Data: Support AG. (2011). This is Mobility. Retrieved April 8, 2011, from Mobility Car Sharing: Forum. (2011). NFC Forum: NFC and Interoperability. Retrieved March 18, 2011, from NFC Forum: http://www.nfc- E-ZPass. (n.d.). How It Works. Retrieved April 3, 2011, from NJ E-ZPass:, C. E. (2008, June). An Introduction to Near-Field Communication and the Contactless Communication API. Retrieved March 18, 2011, from Oracel Sun Developer Network:, P. (2008, April-June). A Framework for Assessing RFID System Security and Privacy Risks. Pervasive Computing, 70-77.Wolfe, D. (2010, April 5). Starbucks, Target Buck NFC in Mobile Payments. Retrieved April 9, 2011, from American Banker: