What is a JAGTAG?

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JAGTAG\'s enable rich media experiences from ANY mobile phone! Bring Retail, POS, Events, Magazine Ads, or Outdoor Ads to life with JAGTAGs.

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What is a JAGTAG?

  1. 1. MOBILE PLATFORM ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  2. 2. WHY > ? JAGTAG delivers rich multimedia directly to both smartphones AND standard phones > Every camera phone works instantly with no app download, internet access or special sign-up required > Delivers optimized content for each devices capabilities, ensuring each user receives the best possible experience > Enables immediate opt-in for CRM enrollment, sweepstakes, instant win and on-going mobile communications > Measures relative source media effectiveness ©2009 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  3. 3. ? HOW DOES WORK Consumer Encounters brands Requests content Texts, emails or Receives video, out in the physical or online by taking picture tweets picture to audio, graphics, world marketing property of JAGTAG on JAGTAG immediately back offering content sent object into mobile phone immediately to mobile ©2009 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  4. 4. ? HOW DOES WORK Receives Enables Image of the JAGTAG = Execution of program requirements Phone number, email or twitter address = Immediate entry to sweepstakes, CRM, loyalty and membership programs Phone model and tech capabilities = Optimized multimedia for every device ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  5. 5. ? WHAT SOCIAL MEDIA ALERTS SPECIALS CAN YOUR VIDEO WALLPAPERS BRAND IMAGES DEMOS AUDIO SLIDESHOWS DELIVER TO COUPONS PROMOTIONS EACH PHONE RINGTONES CRM LINKS SWEEPSTAKES ETC... IPHONES & ANDROID OTHER SMARTPHONES STANDARD PHONES MMS, EMAIL OR TWEET MMS, EMAIL OR TWEET WITH MMS WITH MULTIMEDIA CONTAINING UNLIMITED MULTIMEDIA CONTENT AND CONTENT WITHOUT HAVING MULTIMEDIA CONTENT AND LINKS TO MOBILE WEB ASSETS TO ACCESS THE MOBILE WEB LINKS TO MOBILE WEB ASSETS AND APPLICATION DOWNLOADS OR SPECIAL DOWNLOADS AND APPLICATION DOWNLOADS 13.2% OF ALL MOBILE USERS 73.8 % OF ALL MOBILE USERS 13.0% OF ALL MOBILE USERSTuesday, January 11, 2011
  6. 6. IN-MARKET EXAMPLES ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  7. 7. SPORTS ILLUSTRATED - 2010 SWIMSUIT EDITION The nation’s premier print media event, SI Swimsuit chose JAGTAG to deliver 6 high quality videos of Swimsuit Models to reader’s mobile phones. -Mobile content was sponsored by TROJAN -Over 120,000 engagements and climbing -76% of requests are Standard Phones users -24% of requests are Smartphones users, of which 15% are iPhones ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  8. 8. UNILEVER - AXE TWIST JAGTAG enabled Axe to deliver entertaining video content to its audience via otherwise-static print mediums. JAGTAGs appeared in nine national magazines, including GQ, Maxim and Mens Fitness; in sample packs distributed on college campuses and Six Flags theme parks nationwide; and in handouts and signage in movie theaters. Users received videos featuring comedians from Axe’s Twisted Humor Comedy Tour on their mobile phones. National Cinemedia commissioned an independent study on the effectiveness of the in-theater portion of the campaign. The study tested JAGTAG activated materials vs. non-JAGTAG materials and found: -JAGTAG raised unaided brand recall by 63% -JAGTAG increased intent to purchase by 33% ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  9. 9. 20TH CENTURY FOX HOME ENTERTAINMENT - AVATAR DVD RELEASE Fox wanted to build its mobile CRM database and deliver Avatar video to in-store shoppers. JAGTAGs were included on POS displays in Best Buy and Kmart, and used in Best Buy’s JAGTAG in-store magazine. Users were delivered an Avatar video and 21% of participants opted in to Avatar’s mobile CRM program. ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  10. 10. BOMBAY - ON- AND OFF-PREMISE ADS Bombay believed potential customers often do not know cocktail recipes for drinks using Bombay Sapphire. JAGTAGs were included on case cards, table tents and tear pads to deliver Bombay Sapphire cocktail recipes and videos to potential customers. ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  11. 11. NINE WEST VINTAGE AMERICA - INTEGRATED CAMPAIGN Nine West and JAGTAG joined forces to support the Joss Stone for Nine West Vintage America Collection line. Nine West’s objective was to connect with customers through a user-friendly mobile campaign with ongoing, relevant communications. JAGTAGs were included on shoeboxes (Nine West was the first brand to include a JAGTAG on packaging), on store posters, in a Lucky magazine ad, and on its website. Users are entered into a sweepstakes to win Joss’ look, and the first 2,500 to send in the JAGTAG also receive a free music download of one of Joss’ new songs. All users receive a total of seven messages - text messages from Joss about the collection and reminders about Fashion Night Out, style tip videos on how to wear the boots in her collection, and behind-the-scenes footage from her Lucky photo shoot. ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  12. 12. DUANE READE - MOBILE CIRCULAR Duane Reade’s weekly store circular is only available as a printed piece in newspapers, where it is often not read and not available to consumers when they need it. Using JAGTAG, Duane Reade made its circular available to consumers anytime, anywhere. From locations throughout New York City, consumers could get the savings delivered directly to their mobile phone inbox, where the savings remain, for access anytime. ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011
  13. 13. MOBILE PLATFORM ©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRETTuesday, January 11, 2011

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