Ritu kumar


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Ritu kumar

  1. 1. “The pride of India” Ritu Kumar is a person who needs no introduction in fact her work speaks out for themselves. A little girl from Amritsar who dreamed to be successful completed her basic academy in Amritsar, as well as studied various things from various parts of her motherland. With the ability of minute observation, managed to gain interest in various artistic forms of India.
  2. 2. Company History • Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. • Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense • Brand Ritu Kumar has been retailing in Europe and India since 1970’s. • She has fashion forward sub brand called LABEL. and Ritu Kumar. • “ In April 2002 she launched a fragrance name "the tree of life
  3. 3. Ritu began with hand block printers and two tables in a small village near Calcutta, and in the last 28 years, Ritu’s team of dedicated workers have progressed to produce some of the country’s most exquisite garments and accessories in cotton, silk and leather. These ranges embrace both traditional textile crafts and the lineage of Indian design. Over the centuries, traditional skills that had been lost have been revitalized and this has enabled the craftsmen to continue working in their own environment. Ritu has pioneered the term ‘fashion’ in the Indian context, and more importantly, has demonstrated that hand made products can be as profitable and even more glamorous than those made by machine
  4. 4. • Ritu Kumar’s forte is traditional Indian clothes that draw heavily on the textile and embroidery heritage of India and remains classics of their kind. But she evolved another style for European buyer. Her Indo-West fusion wear has all the trappings of block prints, embroidery and craft inputs on a western style. • Ritu has been designing the wardrobes comprising swim- wear, evening wear, traditional Indian wear, casual wear, formal evening gowns; of the winning three Miss India’s, for their participation in the International beauty pageants (Miss Universe, Miss World & Miss Asia pacific respectively). • At least six of these, to mention a few; Manpreet Brar, Ruchi Malhotra, Rani Jeyraj and recently Lara Dutta, have won the award for the Most Outstanding Evening Gown in International pageants. • Ritu has opened many outlets all over India. Style icons as late Princess Diana have patronized her outfits. Ritu Kumar also launched her book ‘ Costumes and Textiles of Royal India’ which is published by Christie’s, London.
  5. 5. Personal Data: • Born in Amritsar, November 11, 1944 • Citizenship: INDIAN • Married, Two children. Education: • Post Graduate Diploma in Museology, 1967, Ashutosh Museum, CalcuttaAssociate in Arts, 1966, Briarcliff College, Westchester County, NY, USA • Bachelor of Education. 1965, Lady Irwin College, New Delhi • Bachelor of Science in Home Economics, 1964, Lady Irwin College, New • Delhi • Intermediate in Science, 1960, Government College, Amritsar • Matriculation, 1958, Sacred Heart Convent, Amritsar Professional Experience: • Designer of Textiles and Garments
  6. 6. R & D in Design: •Leather ready-mades and accessories using traditional techniques – The collection “Karabagh” launched in 1994. •Development of handloom weaving to suit ready to wear needs, in Maheshwar, Andhra Pradesh, Orissa and Tamil Nadu. •Revival of tie/dye in selected areas in Gujarat. •Revival and change of end use of vegetable printing/painting and dyeing techniques in Andhra Pradesh. •Revival and change in end use of the printing techniques of Tanjore. •Research into traditional design motifs to translate them from traditional uses to leather and textiles. •Development of a specialized printing unit at Balabhgarh employing modern techniques of screen-printing. •Continuing work on established lines, producing two collections a year for national retail outlets in: Traditional Zardozi, Kashida, Handblock prints, Ethnic embroideries by machine and hand, Kantha
  7. 7. Associations Membership of Governing / Executive bodies : • All India Handloom Board at the Ministry of Textiles. • Delhi Crafts Council, Delhi Chapter • Divyachhaya “Save a Child” Trust, Calcutta / Delhi Board of Governors : • National Institute of Fashion Technology
  8. 8. Collections “I believe in going deep into the roots of every design to find out its relevance in the present context. I also try and visualize whether a woman would look elegant in my designs. It’s a lot of hard work. But then this is a very competitive field and unless you put in that extra effort you will tag far behind.” — Ritu Kumar First City, Aug-99
  9. 9. An Interview – Ritu KumarRitu Kumar (Began the boutique culture in India) Mentors: Pupul Jayakar, Kamala Devi Chattopadhyay Ambitions in life: To be able to continue the research and revival work that has been started in the craft areas. Challenges in the fields: To be constantly innovative and understand the needs of a new generation without losing the inherent thread of one's work or one's handwriting.
  10. 10. High point in career: The completion of my book The Costumes and Textiles of Royal India and the tableau The Tree Of Life, both of which reflected the textile richness of this country. Advise to aspirants: There are no shortcuts in any profession. If the job is worth doing, it will take a lot of sweat and endeavor. Be prepared to not create genius, and hope something will evolve at the end.
  11. 11. Ritu Kumar – An Inspiration Ritu Kumar is indeed an inspiration to me and many other young aspiring designers. Her research and work motivates me to experiment and explore various traditional art works of my motherland which surely stands apart from the rest. Ritu Kumar is one of the Indian Designer who represents are country and promotes our rich heritage on an international level.