Manish Malhotra Manish Malhotra is an Indian Fashion Designer and pride of India. He is the most famous designer in Indian Fashion Industry as well as Film Industry. Manish Malhotra – Fashion designer has a vision, he has a forecast and he knows what people will like after this trend. Born : 2nd February 1965 Studied in Elphistone
Turned fashion designer at the age of 25yrs when he designed the costume for Juhi Chawla in the movie „Swarg‟. Turning point of his career was when he designed the costumes for Urmila Matondaker in the super hit blockbuster “Rangeela”. Since then he has been known as the transformer of looks as well as characters. He has designed costumes for countless celebrities like Sridevi, Urmila Matondaker, Karishma Kapoor, Juhi Chawala, Kajol, Madhuri Dixit, Shilpa Shetty, Kareena Kapoor, Raveena Tandon, Twinklne Khanna toAishwarya Rai, Rani Mukherjee and Preity Zinta. He has even attired the male actors like Shahrukh Khan and Aamir Khan but only
Acheivements and Awards He started by designing for Juhi in the film “SWARG” but his major turn towards fame started from designing clothes for Urmila in ”RANGEELA” and later he never looked back. Manish got several awards like-1. Filmfare award for the film Rangeela.2. Showtime opinion pole award for the look of Karishma in Raja Hindustani.3. Siemens viewer choice award for Dil To Pagal Hai.4. Lux Zee cine awrds for Kuch Kuch Hota Hai.5. Indira priyadarshni memorial award for his contribution in fashion.6. Felicitated by National Institute Of Fashion Technology.7. One of his greatest achievements is his opportunity to design a performance costume for Michael Jackson.
Competitive Analysis A leading fashion designer has a lot of competitors in the so competitive fashion industry. His major competitions are : Ritu Kumar Rohit Bal Karan Johar J J Valaya Tarun Tahiliani
There is immense competition between the designers in the Fashion Industry. That was seen during Kareena Kapoor and Saif Ali Khan‟s wedding. The race to bag Kareena‟s wedding outfit was won by Manish Malhotra instead of Ritu Kumar. In spite of such competition, Manish Malhotra in an interview stated “What competition are you talking about? I have gone beyond that and I have no competition. After 19 years in this field, such things don‟t bother me,” when asked what does he think of his competitors. He is in the middle of designing costumes for 12 leading bollywood movies, and is way ahead of
Leadership Traits Creative and Innovative Firm and Determined Uniqueness (Intellectual Property) Inspirational Dedicated Ability to deal with criticism Ability to deal with competition Influential Transformational Socially Responsible Trend Setter
Social ImpactManish Malhotra and Lilavati Hospital and Research Centre came forward for asocial cause to save and empower girl child. Designer Manish Malhotra stood forthe cause and supported it by organizing a fashion show at the Research Centre.The show marked the presence of various eminent celebrities from all walks of life.Celebrities like Kajol, Sushmita Sen, Neha Dhupia, Mandira Bedi, Poonam Dhillon,Shriya Saran, Deepshikha Sharma, Maria Goretti and others walked the ramp tosupport his cause. Sushmita Sen even walked the ramp with her daughter Alisah
Conclusion To conclude, Manish Malhotra is a brand in the Indian fashion industry. A name to reckon with. He has changed and transformed fashion in a entirely new way. He has learned from his mistakes and is an inspiration to many young and aspiring designers.