about five fashion capitals

2. A city which is a major centre for fashion
industry for activities of production, retail of
fashion goods, hosting of fashion events and
fashion trade fairs for generating significant
business generation.

4. British fashion is famous for its
creativity & street fashion
It is also known for its
traditional style, especially its
tweeds and men’s custom
tailoring for men ‘BESPOKE’
British RTW industry flourished
during the 1960’s in CARNABY

5.  The Avant garde, colourful &
uninhibited clothes were fashion for
young men & women
 ‘Boutiques’ became abundant in UK
 People used mini-skirted dresses,
flower & paisley designs on cotton
muslins, silk satins, chiffons, velvets &
wool fabrics
 MARY QUANT introduced MINI SKIRT

6. Some famous designers :
 Zandra Rhodes
 Vivienne Westwood
 John Galliano
 Alexander McQueen
 Stella McCartney

8.  Italian style has good
aesthetic appeal with
practical orientation
 Italian goods command a
very high value in foreign
markets because of their
product image, built upon the
excellent standard of their
design aesthetic & the high
quality of Italian textiles &
fabrics

9.  Italian style is derived from high quality
fabric, its fine workmanship and
innovative elegant styling of its knit
wear, sportswear & accessories
particularly leather shoes & bags
 Milan is major staging ground for
Italian RTW shows
 In FLORENCE also many RTW shows are
there

11.  American fashion is
straightforward, sensible &
businesslike, aimed at the
average consumer
 They are the first country to
design , ACTIVE & CASUAL
SPORTSWEAR
 They introduced JEANS,
SWIMSUITS, WRAP SKIRTS,
JOGGING PANTS, SWEATSHIRTS,
BODY SUITS & TRACK SUITS

12.  New York is the wholesale fashion
center of the U.S
 It is known as the BUSINESS CAPITAL
OF FASHION
 Almost all the leading fashion
designers have their offices in New
York
 Twice a year members of the
international fashion world come
together in mid-town Manhattan to
conduct business worth billions of
dollar
 They introduced fabrics like Nylon,
Polyester & Lycra
LYCRAPOLYESTERNYLON

13. Some famous designers are:

15.  In 18th century, ROSE BERTIN was named the
Minister for Fashion
 CHARLES WORTH became the father of modern
fashion design He invented the 1st design label
and displayed the designs on live models
 PARIS always has been the home of fashion
shows
 All magazines were based in or looked to PARIS
for information

16. Some famous designers are:

18.  Japan has made popular a unique
style by blending the knowledge of
world fashion with traditional
Japanese aesthetics and concept of
beauty
 Japan also lays equal emphasis on
its textile & apparel industry
 Japanese designers participate in
international trade shows & have
offices in European cities & in New
York

19. Some designers are:

21. Because of the boost in the IT sector, the income
of average household increased , thus
increasing the purchasing power of the
population
Access to global fashion through internet and
social media, has influenced the Indian
population with a wide range of styles and this
led to the need to establish their own identity
India’s history is associated with heritage
weaves, artisanal crafts and skilled labor, which
led to establishing design labels which upholds
these strengths that are wanted by everyone
The fashion weeks produced by FDCI in Delhi
and Lakme in Mumbai, gave a platform to
emerging and established designers to
showcase their talents in front of national and
international buyers