Paper presented at IADIS International Conference Interfaces and Human Computer Interaction 2008. Amsterdam, The Netherlands 25 - 27 July 2008

1. A parasocial navigation concept for movie discovery Agnese Vellar Università di Torino Rossana Simeoni Telecom Italia Roberto Montanari Università di Modena e Reggio Emilia Amon Rapp Telecom Italia

3. parasocial interaction theory I ♥ you !!! I’d follow you everywere !!!! But I’m not crazy: I’m a fan ! fandom studies

4. A serial it’s not enought. I want more!!!!! I want to watch all her movies.

5. I want to know all about her

6. I surf the web sites to find her lates (or oldest) movie or tv serial…

7. … than I watch the movie on my Tv.

8. I’ve tried to use the interfaces of my IPTV… but I can choose only the movie genre! How can I find the movie of my favourite celeb?

9. I’d like a place where I can navigate throught the motion picture of my favourite celeb and than watch the movie. What is a parasocial navigation ? What about a parasocial navigation for the VoD catalog of your IPTV?

10. It’s a visual navigation interface that propose you some random celebrities.

11. You can choose you favourite one.

12. Sarah Jessica Parker You will see the motion picture of you favourite celeb.

13. Sarah Jessica Parker … and you can choose the one that you still haven’t seen.

14. … finally you’ll see the movie.

15. What about if I’ve already seen all the Sarah’s movies The interface will propose you other actors that worked with you favourite celeb. cool!!!! Sarah Jessica Parker and her friends Kevin Bacon Kim Cattrall Cynthia Nixon Johnny Depp Kristin Davis

16. user test agnese likes the parasocial navigation … but what about the other spectators? Let’s ask to other people!

17. Qualitative results 1) I like parasocial navigation. 2) I choose a movie based on the actors or on the director . 3) I care about the aesthetic quality of a movie 1) I don’t like parasocial navigation so much. 2) I choose a movie based on the plot or on the movie genre .

18. Parasocial navigation is for a niche :

19. the fan of movie and tv serial

20. We will study the fan practices with a multisituated ethografic approach

21. References Virtual ethnographic Study on tv fan Media Context: The Convergene Culture

22. ITA References Multisituated ethnographic stydy on italian tv fan. Italian Media Context: The MultiTV

23. Thank you from an Aca/Fan agnese vellar PhD Student in Communication Science - Università di Torino [email_address] http://www.agneseh.wordpress.com