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Masters in Media Psychology - Fielding Graduate University

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Join Dr. Pamela Rutledge to learn about media psychology and the MA degree program in media psychology at Fielding Graduate University. Session is online on Zoom. Questions from attendees welcome! Sign up here: http://www.fielding.edu/events/event/ma-in-media-psychology-information-session-4/

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Masters in Media Psychology - Fielding Graduate University

  1. 1. MEDIA PSYCHOLOGY MA Fielding Graduate University
  2. 2. TODAY’S FACULTY DR. PAMELA RUTLEDGE prutledge@fielding.edu Faculty, Fielding Graduate University Director, Media Psychology Research Center Blogger, Psychology Today Positively Media My courses: • MSC566 Brand Psychology & Social Storytelling • MSC568 Audience Engagement • Capstone
  3. 3. Fielding Graduate University An accredited, nonprofit graduate school for adult learners MEDIA PSYCHOLOGY PROGRAMS • Master of Arts • PhD • 2 Certificates
  4. 4. WHY MEDIA PSYCHOLOGY? CORE ASSUMPTIONS • Media is not a “thing” – Reflects and defines who we are and how we see the world • Geography doesn’t matter – Flattens hierarchies, links cultures • The web is powerful – Economic growth – Global advocacy • Mobile media changes everything – Global connectivity & empowerment – Personal, on-demand
  5. 5. PSYCHOLOGY IS THE LENS TECHNOLOGY CHANGES – HUMAN FUNDAMENTALS DO NOT
  6. 6. MEDIA PSYCHOLOGY IS APPLIED: IT’S ABOUT MAKING A DIFFERENCE
  7. 7. STUDY THE PSYCHOLOGY DRIVING MEDIA INNOVATION TOPICS • Mobile & Immersive Media • Social Storytelling and User Generated Content • Transmedia Storytelling • Persuasive Media • Social Marketing and Media Strategy • Augmented Reality and Immersive Technology • Brand Psychology and Audience Profiling • Media Neuroscience and Neuromarketing • Positive Psychology and the Social Impact • Social Impact and Social Advocacy
  8. 8. OUR GRADUATES ARE LAUNCHING GREAT FUTURES v Senior management positions in social media research and branding v Media Influencers and the Social Entrepreneurs (Foundations and NGOs) v Strategy positions in media research, strategy and information design v Entering prestigious PhD programs v Recipients of major grants and awards leading to new companies v Influencing political strategy v Educational curriculum
  9. 9. REQUIRED COURSES 16 units required courses.All courses are 4 units • MSC551: Introduction to Media Psychology • MSC554: Foundations of Research • MSC564:Argumentation:The Art of Critical Writing • MSC601: Capstone Project Please note the curriculum is subject to change
  10. 10. ELECTIVES • MSC552: Global Psychology: Social Marketing in a Borderless World • MSC553: Story Psychology: Changing Minds Through Narrative • MSC555: Positive Psychology and the Social Entrepreneur • MSC557: Media and Political Psychology • MSC558: Cognitive Psychology and the Display of Information • MSC560: The Psychology of Social Media Strategy • MSC563: Augmented Reality and Immersive Technology • MSC566: Brand Psychology and Social Storytelling • MSC567: The Psychology of Neuromarketing • MSC568: Audience Engagement Through Profiling • MSC569: Introduction to Consumer Neuroscience All courses are 4 units Curriculum may be subject to change 6 courses (24 units) from the following:
  11. 11. MEDIA PSYCHOLOGY CERTIFICATE: BRAND PSYCHOLOGY & AUDIENCE ENGAGEMENT http://www.audiencepsych.com/
  12. 12. BRAND PSYCHOLOGY & AUDIENCE ENGAGEMENT CERTIFICATE REQUIREMENTS The certificate program is three courses (12 units) – Full course credit can be applied to the MA program upon acceptance Required Courses: • MSC566: Brand Psychology and Social Storytelling • MSC568: Audience Engagement (requires 566) Elective Courses (select one): • MSC552: Global Psychology: Social Marketing in a Borderless World • MSC555: Positive Psychology and the Social Entrepreneur • MSC560: The Psychology of Social Media Strategy
  13. 13. http://medianeurosciencecertificate.com/ MEDIA PSYCHOLOGY CERTIFICATE : MEDIA NEUROSCIENCE
  14. 14. MEDIA NEUROSCIENCE CERTIFICATE REQUIREMENTS The certificate program is three courses (12 units) – Full course credit can be applied to the MA program upon acceptance Required Courses: • MSC-569: Introduction to Consumer Neuroscience • MSC567: The Psychology of Neuromarketing (requires 569) Elective Courses (select one): • MSC553: Changing Minds Through Narrative • MSC563: Augmented Reality and Immersive Media • MSC557: Media and Political Psychology: Propaganda and Persuasion • MSC558: Cognitive Psychology and the Display of Information
  15. 15. PROGRAM DELIVERY Online platform: Moodle • Courses are 12 weeks • Full access to Fielding’s electronic library – ebooks, etexts – academic databases for journal articles Time commitment • Approx.10-12 hours per week per course Online Orientation • 2 week orientation before you begin • Introduction to Moodle, library and chance to connect with other new students
  16. 16. MOODLE COURSE EXAMPLE
  17. 17. ASSIGNMENTS & DISCUSSION FORUMS
  18. 18. LIBRARY
  19. 19. ADMISSION: THE PATH TO YOUR FUTURE Admission Requirements for the Media Psychology MA Program: • Minimum undergraduate 2.5 GPA & bachelor’s degree from a regionally accredited institution in US or equivalent international degree • Completion of application form and $75 application fee • Official Undergraduate transcript • International Transcript Evaluation (if applicable) • Resume • Statement of Purpose See the website for complete application instructions • http://www.fielding.edu/programs/psychology/msc/requirements/admission.aspx Or contact • Juliana Hydanus jhydanus@fielding.edu at 805-898-4020 or • MediaAdmission@fielding.edu
  20. 20. How much does it cost? $570 per Credit $2,280 per Course Total program = $22,800 How long does it take? Full time = 2 courses per term for 5 terms Part time = 1 course per term over 10 terms How many terms per year are there? Fielding has 3 terms per year: Fall, Spring and Summer Is financial aid available? Yes, for qualified students Apply by November 11, 2016 for Spring 2017 Note: all materials must be submitted by the deadline How can I get my Financial Aid questions answered in person? Financial Aid Office: Email finaid@fielding.edu or Call 805.898.4008 Where can I get more Information? Fielding’s financial aid page on the website http://www.fielding.edu/financialAid/apply.
  21. 21. SCHEDULE & DEADLINES Spring 2017 Application Deadline November 11, 2016 Enrollment Deadline December 5, 2016 On-line New Student Orientation (NSO) TBA First day of Courses January 9, 2017 For more information contact: Juliana Hydanus jhydanus@fielding.edu 805-898-4020
  22. 22. CONTACT INFORMATION Dr. Garry Hare MA Media Psychology Program Director ghare@fielding.edu Juliana Hydanus Admissions Advisor jhydanus@fielding.edu 805-898-4020 Also MediaAdmission@fielding.edu

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