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Design Matters: Design Basics for Leadership Communication

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Leaders no longer have the luxury of letting others communicate for them. Many things go into successful communication, among them understand how and when visuals can facilitate your message. This presentation introduces some of the practical aspects of design and the concept of the experience of communication. The goal is to develop an awareness of the multi-sensory aspects of communication, such as the use of visuals, environment, timing, body language, and style. These elements are important if you want to make a meaningful connection with an audience. A meaningful connection is necessary if you want to influence people.

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Design Matters: Design Basics for Leadership Communication

  1. 1. DESIGN
  2. 2. As soon as you move one stop up from the bottom, your effectiveness depends on your ability to reach others … Peter Drucker
  3. 3. 93% of Communication is Nonverbal
  4. 4. Words are processed by our short-term memory where we can only retain about 7 bits of information, plus or minus 2… Images, on the other hand, go directly into long-term memory where they are indelibly etched. Source: Berger, Ways of Seeing, 1972.
  5. 5. What is
  6. 6. When you design a presentation, yo u can define the universe for your users
  7. 7. This is for you CREATE A
  8. 8. Source: http://austinkleon.com/tag/powerpoint/
  9. 9. > Design Creates: credibility status likeability self-efficacy enjoyment motivation productivity behavior change
  10. 10. B=f (P,E) We can change behavior by designing the environment
  11. 11. The background influences the eye’s perception of color COLOR
  12. 12. COLOR
  13. 13. COGNITIVE
  14. 14. Yes, sure! No problem. COGNITIVE
  15. 15. Alternating hues, values and brightness or the juxtaposition of complementary colors creates perceptions of movement COLOR MAKE
  16. 16. GESTA T PERCEPTUALPRINCIPLE S
  17. 17. • • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT
  18. 18. • • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT
  19. 19. • • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT
  20. 20. • • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT
  21. 21. • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry • Area GESTALT
  22. 22. • • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT
  23. 23. • • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT
  24. 24. PERCEPTUAL
  25. 25. HIERARCHY
  26. 26. WHAT
  27. 27. PERCEPTIONS
  28. 28. FORM & 33
  29. 29. FILL IN THE
  30. 30. WHAT
  31. 31. legibility legibility legibility
  32. 32. Written Oral Written with organizing elements like bullets & color Written material translated into charts Purely visual COMMUNICATIO
  33. 33. BENEFITS • Getting attention • Providing context • Reducing learning time • Showing contrast • Illustrating abstract concepts • Demonstrating a process • Sharing a vision SPEAKING
  34. 34. DESIGN

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