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Affecto Informatica World Tour 2015: The Age of Engagement

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We are moving from an era of cost optimisation and productivity to an age of engagement. This engagement is with customers, partners, third parties, and machines. At the center of every winning business strategy is data. How to accelerate your organisation’s results using the Intelligent Data Platform to manage data of any type and from any source to drive better business outcomes.

A presentation by Greg Hanson, Vice President Business Operations EMEA, Informatica

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Affecto Informatica World Tour 2015: The Age of Engagement

  1. 1. Informatica World Tour - Helsinki The Age of Engagement Presented by Greg Hanson VP EMEA Business Operations 3rd September 2015 @Hansongj
  2. 2. Agenda • What is changing? • What are we doing?
  3. 3. Data Experts Utilizing Data Management and Integration Tools More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The age of engagement TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data A new way?
  4. 4. More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The World of Data – Data Providers TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data Frag- mentedInsecureDirty
  5. 5. More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The World of Data – Data Providers TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data ConnectedSafeClean
  6. 6. More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The World of Data – Data Providers TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data Data Infrastructure
  7. 7. More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The World of Data – Data Consumers TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data Data Infrastructure Hard to Utilize Hard to Identify
  8. 8. More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The World of Data – Data Consumers TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data Data Infrastructure Guidance & Recommen- dations Amazon for Data
  9. 9. More Data Consumers Applications Suites Cloud Services Social Sites Mobile Apps Machine Control Systems The World of Data – Data Consumers TRANSACTIONS INTERACTIONS MOBILE DEVICES More Data Data Infrastructure Data Intelligence Intelligent Data Platform
  10. 10. The Intelligent Data Platform – Cloud First Intelligent Data Platform Data Infrastructure Data Intelligence Metadata meets Machine Learning Data Persistence Data-Fueled Applications New Industry- Leading
  11. 11. The Intelligent Data Platform The right data in the right way – right away! Vibe™ Virtual Data Machine Data Intelligence Live Data Map Role-BasedData ManagementTools InfrastructureServices Inference Engine Data Infrastructure Feed Integration Quality and Mastering Privacy People Machines Applications Processes Data Persistence Vibe: Engine, component of platform Informatica Platform V9.6
  12. 12. • Project Atlantic – for IOT, cloud and Mobile integration • Project Sonoma – for managing big data • Informatica Rev – for enabling the self service of data • Social 360 – for truly understanding your customers • Secure @ Source – to keep your critical data safe Five innovative use cases and technologies An Intelligent Data Platform In Action 1
  13. 13. Project Atlantic getting data from anywhere, making sense of dark data
  14. 14. Introducing Project Sonoma – the Amazon for data Recommended Data sets List for Electronics and TelCo Companies Sales Forecast 2013 Customer Satisfaction Results Q4 Source: Dun and Bradstreet Source: SFDC Source: GCS Recommendations based on past data usage Status of data acquisition requests Quality Trends for data sets I am using Social Interactions with other analysts Searches for “Inactive Customers”
  15. 15. Search result tab displays Search results with syntactic and semantic matches. Ranked based on freshness, quality, ratings, source systems etc. Different types of assets including tables/files/views, BG terms, BI reports etc. Average User Ratings Search scope covers all enterprise systems (not just lake) Dynamic facets for quick filtering Click on the data set “Inactive Customers”
  16. 16. Data set opens | 360 view displays Basic Attributes , Source system, Owner, masking classification Data Quality Trend over a period of time Basic profiling information, Data Domains and BG terms associated User Ratings and actual users of the data set Projects this data set is used in Clicks on data preview
  17. 17. Informatica Rev – Refine your data for use
  18. 18. Social 360 – The internet of master data
  19. 19. Secure@Source – Keep your data safe
  20. 20. Thank You @Hansongj

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