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Marketing To The Social Web

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Alistair Fairweather
Alistair Fairweather

My presentation at the Marketing Mix 3rd Interactive Marketing Summit, in Sandton. TOPIC: How to develop conversations with your customers. How to create interactive relationships utilising blogs, vlogs, podcasts, aggregators, RSS feeds and micro-blogging engines.

BusinessTechnology
1 of 20
… or how to have structured conversations with customers and live to tell the tale Marketing to the Social Web
Conversations are the key ,[object Object],[object Object],[object Object]
How do you have these conversations? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case study 1
Why isn’t everyone doing this? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Can’t I just ignore it? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case study 2
Case study 3
BLOGS: the basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOGS: DO’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
BLOGS: Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKS: The basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKS: DOs ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKS: Don’ts ,[object Object],[object Object],[object Object],[object Object]
MICRO-BLOGGING: The basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MICRO-BLOGGING: Dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MICRO-BLOGGING: Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get into a rythmn ,[object Object],[object Object],[object Object],[object Object]
Tie it all together! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Zen ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing To The Social Web

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