Social Media in Collegiate
What do coaches need to know?
Look at the Stats
Twitter: In one year Twitter’s growth rate passed 1000%
Facebook: The site has 250 million active users, and more
than 120 million use it every day.
Youtube: If YouTube were a country it would the the 3rd most
populated place on Earth.
Skype: 8% of all human-to-human voice communication is
run through Skype.
www.econsultancy.com (July 2009)
Updates: “What are you doing”
Upload from phone or computer
Receive updates via text
Create Account (Private or Public*)
Follow People, Gain Followers
Don’t tweet about recruits!!!
You may only tweet about recruits if it is in response to
an inquiry made by the media in order to confirm your
recruitment of a prospect.
Don’t @Reply anything to recruits
Don’t DM recruits if you know they receive the
message via text.
Create an account
Note that e-mails are automatically sent as part of requesting
to add someone as a friend.
Impermissible to post on a recruits wall
Use your inbox to message a recruit
The correct and safe way to message recruits
Better if recruit accepts you as friend before you send
Create a team policy
Set privacy to maximum, protect your student-athletes
Remember who and what we represent
Refrain from offensive photos and comments
Understand that even if you limit access to your site, anything you
upload becomes property of the site(s)
Only add people you know as friends
Never share your phone number or address
Don’t let Facebook mishaps come back to haunt you
Texas football player kicked off team for making offensive
comment on Facebook about Pres. Obama.
One team at an SEC school had players making offensive
comments about their coaches, not realizing it was in public view
Any video posted on Youtube MUST be geared towards
the general public/fan based.
Nothing personalized for recruits!
Can’t send the video to recruits, only the link.
Stanford Youtube Channel
Utilize Skype for international or tech savvy recruits
Videoconferencing falls under the category of a phone
Be aware of the time periods permissible to make such
Public tweet directed at another Twitter user.
BE CAREFUL WITH THESE!
The NCAA’s take on @Reply
Communication with a recruit in public view is a violation
Don’t @reply a recruit, EVER!
The safe way to communicate
Use this method to communicate with recruits
They must be a “follower” of yours.
They can’t have DM’s sent via text (to your knowledge)
WHAT CAN I TWEET ABOUT?
General info not created for a recruiting purpose such as game
scores, team updates, facility updates, or updates regarding the
coaching staff and/or team.