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ADSPACE Measurement and Metrics — Arjun Jayaram

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PANELISTS: Arjun Jayaram , VP of Engineering, Become.com Jack Mardack , Director of Marketing, EventBrite Shelley Ellis , CEO, Shelley Ellis Consulting Measurement and Metrics
PANELIST: Arjun Jayaram , VP of Engineering Become.com Measurement and Metrics: Scalability, Optimization and Measurement for your content advertising
Size of SEM Portfolio at Become.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different strategies for keyword and content ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ad Generation strategy for content ,[object Object],[object Object],[object Object],[object Object]
Keyword Lifecycle in content ,[object Object],[object Object],[object Object],[object Object]
Keyword death spiral for content keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword death spiral for content keywords
Optimal keyword life cycle
Bidding strategies for content ,[object Object],[object Object],[object Object],[object Object]
Bid Dynamics over time This is for one ad
URL tracking and analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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