Mobile Mix: The Future of Mobile — Sophia Stuart

640 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Mobile Mix: The Future of Mobile — Sophia Stuart

  1. 2. summary <ul><li>9 mobile sites: </li></ul><ul><ul><li>5M page views per month </li></ul></ul><ul><ul><li>350,000 uniques </li></ul></ul><ul><ul><li>distribution across all Tier-1 Carriers & off-deck </li></ul></ul><ul><li>awards: </li></ul><ul><ul><li>Cosmo Mobile won* a Webby in 2008! </li></ul></ul><ul><ul><li>all 9 sites nominated for MMA global awards 2008 </li></ul></ul><ul><li>11 M mobile ad impressions served in 2008 </li></ul><ul><ul><li>advertisers including 20th Century Fox, Nordstrom, JCPenney, Paramount Pictures, Toyota, P&G and Unilever </li></ul></ul>*beating Disney, NBC and Bravo
  2. 3. Hearst mobile: case study: 20th Century Fox campaign: promote street sale date of WHIV on Marie Claire/Cosmo Mobile idea: pre-order, win a trip to Vegas! execution: banners, quiz & click to purchase results: 1M impressions served average CTR: 0.15%
  3. 4. Hearst mobile: case study: Unilever campaign: promote Unilever’s Axe Detailer, with 2-sided cleaning: rough/buff & smooth idea: 2-sided mobile conversation about what women want (in their holiday stocking) execution: 2 sets of banners (her/him), 2 she says/he says quizzes), live results feeds, video & click to purchase results: 1M impressions served average CTR: 1.24% chaps’ CTR: 3.37%

×