ADSPACE_10 Proven Methods — Doug Burke

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ADSPACE_10 Proven Methods — Doug Burke

  1. 1. 2009
  2. 2. The Problem <ul><li>Ad Networks yield low CPMs </li></ul><ul><li>Ad Network CPMs are declining </li></ul><ul><li>Getting into Direct Sales of Premium Guaranteed Inventory is expensive </li></ul>
  3. 3. Direct Sales Leads To Significantly Higher CPMs Premium Guaranteed Non-Premium Non-Guaranteed Direct: $12 Avg. CPM $1.15 Avg. CPM Exchanges $0.75 Avg. CPM Ad Networks
  4. 4. It Is Very Expensive To Get Into Direct Sales? <ul><li>You need: </li></ul><ul><li>Direct salespeople </li></ul><ul><li>An ad server </li></ul><ul><li>Inventory and order management </li></ul><ul><li>Ad trafficking </li></ul><ul><li>Billing and reconciliation </li></ul><ul><li>Collections </li></ul>
  5. 5. The Solution: Ad Sales and Ops In A Box <ul><li>Automated Direct Sales </li></ul><ul><li>Automated RFP Response </li></ul><ul><li>Inventory Management </li></ul><ul><li>Order Management </li></ul><ul><li>Free Ad Serving </li></ul><ul><li>Outsourced Ad Operations : </li></ul><ul><li>Trafficking </li></ul><ul><li>Billing and Reconciliation </li></ul><ul><li>Collections </li></ul>
  6. 6. I’ve got a great site but only make $35,000 per month using ad networks. “ The Abyss” Wow! That stinks. I’m making $175,000 per month selling directly and its easy. It would cost $50,000 per month to build sales and ops teams. Try PageGage Direct! It’s a sales and ad ops team in a box. My CPM rates went from 50 cents to 3 dollars and I gained control of my business. And it only cost me 100 dollars to get started. And it would take 6 months to create enough deal flow to cover these costs. How do I get over there without falling in the abyss? You should come over here. I would love to but… Are you kidding me? 100 dollars? Sounds great! I’m on my way!! Using AD Networks Using Direct Sales

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