The Almighty Local Dollar — Michele Slack

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The Almighty Local Dollar — Michele Slack

  1. 1. The Almighty Local Dollar: SFGate Michele Slack, VP Digital Media SFGate
  2. 2. SFGate Overview <ul><li>#1 News Website in the Bay Area </li></ul><ul><li>Highly engaged audience – time spent/pages per user </li></ul><ul><li>Large local sales force focused on local clients </li></ul><ul><li>Strategic partnerships provide compelling solutions to meet all digital marketing needs </li></ul>
  3. 3. SFGate Reseller Partners <ul><li>Ability to sell onto the Yahoo! Network </li></ul><ul><li>Hundreds of Behavioral Targeting Segments </li></ul><ul><li>Geo-targeting </li></ul><ul><li>SEM campaigns on Google, Yahoo!, MSN and Ask reaching 98% of the search market at the most effective cost per click </li></ul>
  4. 4. Solutions for All Stages of the Purchasing Funnel SFGate.com & Yahoo! ROS/Geo Targeting Local Edge SEM (Google, Ask, Yahoo & MSN) SFGate Section Targeting SF Gate & Yahoo Behavioral Targeting Shopping Compare Opinion / Consideration Awareness / Familiarity Purchase

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