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Paid Advertising - Internet Marketing Pillar #5

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Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions

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Paid Advertising - Internet Marketing Pillar #5

  1. 1. <ul><li>Pillar #5: Paid Advertising </li></ul>Pillar #5: Paid Advertising
  2. 2. <ul><li>Pillar #5: Paid Advertising </li></ul><ul><li>Pay per click </li></ul><ul><li>Major directory submissions </li></ul>Pillar #5: Paid Advertising
  3. 3. <ul><li>Pay Per Click </li></ul><ul><li>Google AdWords </li></ul><ul><li>Yahoo Search Marketing </li></ul><ul><li>MSN AdCenter </li></ul>Pillar #5: Paid Advertising
  4. 4. <ul><li>Google AdWords </li></ul><ul><li>Most Popular </li></ul><ul><li>Easy to use </li></ul><ul><li>Best place to start </li></ul>Pillar #5: Paid Advertising
  5. 9. <ul><li>Three Essential AdWords Tips </li></ul><ul><li>Square brackets around keyword phrases = exact match </li></ul><ul><li>Always test your ads against each other to get a winner – then test again </li></ul><ul><li>Include negative matches (e.g. –free) </li></ul>Pillar #5: Paid Advertising
  6. 11. <ul><li>Paid Advertising </li></ul><ul><li>Major directory submissions </li></ul>Pillar #5: Paid Advertising
  7. 12. <ul><li>Major Directories </li></ul><ul><li>Yahoo ($299/year) </li></ul><ul><li>DMOZ.org (Free) </li></ul><ul><li>Business.com ($199/year) </li></ul><ul><li>BOTW ($239.95 one off) </li></ul>Pillar #5: Paid Advertising
  8. 13. <ul><li>Major Directories </li></ul><ul><li>Yahoo ($299/year) </li></ul>Pillar #5: Paid Advertising
  9. 15. <ul><li>Freddie Faldo </li></ul><ul><li>Golf Shop Owner </li></ul><ul><li>Freddie’s Yahoo Listing </li></ul>Pillar #5: Paid Advertising
  10. 23. <ul><li>Yahoo Submission Tips </li></ul><ul><li>Use your site brand as the title </li></ul><ul><li>Keep descriptions impartial </li></ul><ul><li>Ensure the category is as specific and relevant as possible </li></ul>Pillar #5: Paid Advertising
  11. 24. <ul><li>Pillar #5: Paid Advertising </li></ul><ul><li>Pay per click </li></ul><ul><li>Major directory submissions </li></ul>Pillar #5: Paid Advertising
  12. 25. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #5: Paid Advertising

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