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Pricing yourself as a pro speaker

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Pricing yourself as a pro speaker

  1. 1. AdolphKaestnerPricing Yourself as Pro SpeakerPricing Yourself as Pro SpeakerBeggar or Billionaire
  2. 2.  Expert who speaks Motivational / Inspirational Entertainer Humourist Trainer Industry Guru Circumstantial CelebrityWhat Type of Speaker are youWhat Type of Speaker are youRecognise Your Type & Know Opposition
  3. 3. Entertainer and KeynoterEntertainer and KeynoterDan Thurman
  4. 4. Active Income StreamsActive Income StreamsRequires Your Personal TimeKeynote SpeakerVirtual SeminarWebinarMentoringConsultingTraining/WShop
  5. 5. Passive Income StreamsPassive Income StreamsIncome While You Sleep
  6. 6. The CLEVER Income StreamsThe CLEVER Income StreamsWork Smart Not Hard Sell Outcomes Sell Online Recurring Programmes Secure Anchor / Cash Cow Clients Become an Expert Own an Industry Affiliate Programmes Constantly Re-Invent / Upgrade
  7. 7.  Days in Year = 365 Less Saturdays & Sundays = 104 Less Public Holidays = 16 Less Personal Holidays = 40 Less Personal Training = 12 Less S L & L = 7 Less Travel = 24 Less Administration etc = 36 Available Working Days = 126Available Working Days = 126 BBusy speakers work about 80 –120 days a yearWorking Days AvailableWorking Days AvailableSpeakers are Sellers of Time on Stage
  8. 8. Where does the Pricing Model Start?Where does the Pricing Model Start? With the Budgets Bottom Line How Much Must I Make to Survive? How Much do I need to live the lifestyle I want? How Much do I need to plan for “retirement”?You must know the real numbersR# P S E’s
  9. 9. Financial BudgetsFinancial BudgetsSeparate Bank AccountsPersonal BudgetEvent / PSE BudgetBusiness Budget
  10. 10.  Your Budget Break Even Points: Personal Break Even Point = R + Business Break Even Point = R + Lifestyle Break Even Point = R Total Income Required = RDesired Realistic IncomeDesired Realistic IncomeDetermines Minimum Income Required
  11. 11. 1. Beginner / Toastmaster2. Part-Timer3. Beginning Pro. Speaker4. Established Pro. Speaker5. Accomplished Pro. Speaker6. Celebrity Speaker7. Famous SpeakerThe 7 Speakers Earning LevelsThe 7 Speakers Earning LevelsJuanell Teague – Speaker Coach
  12. 12. 1. Beginner / Toastmaster (1-15 yrs.)1. R Free or Costs or R500 or Donation to travel exp.2. Part-Timer (1-5 yrs.)1. R 1,000 to R 5,0003. Beginning Pro. Speaker (1-8 yrs.)1. R 1,000 to R 8,0004. Established Pro. Speaker (5-12 yrs)1. R 7,500 to R 20,000Some Fees by Level 1Some Fees by Level 1Based on some local SA research
  13. 13. 1. Accomplished Pro. Speaker (5-20 ++yrs.)1. R 15,000 to R 60,000 ++2. Circumstantial Speakers (5 yrs.)1. R 15,000 to R 25,000+3. Celebrity Speaker (5 –x yrs.)1. R 20,000 to R 40,000 ++4. Famous Speaker (5 – x yrs.)1. R 30,000 to R 150,000Some Fees by Level 2Some Fees by Level 2Based on some local SA research
  14. 14.  Brian Jude – Half day = R 695 (inc) Expert Series – Half day = R 697 (inc) Strawberry Training – One day = R 2,655 Richard Mulvey – Two days = R 4,450 Dr Henk Botha – Two Days = R 9,680 (inc) Front Foot – Two days = R 4,350 Imsimbi – Two days = R 3,600 Trevor Ketler – Three days = R 4,450 (Own Venue) Adolph Kaestner – Three days = R 5,550 (inc)Some Public Workshop FeesSome Public Workshop FeesBased on some local SA research
  15. 15.  Budgets for your Desired Income (slide 10) Your Current and Most Likely Activity # of Keynotes = X R….. =R # of Breakfast = X R…... =R # of Half Day Workshops = XR….. =R # of One Day Workshops = XR….. =R # of Two Day Workshops = XR….. =R Total Revenue based on current activity = R Note: To up the income1- Increase Fees or 2 Increase ActivityHow To Calculate Your FeeHow To Calculate Your FeeYou are the Business
  16. 16.  FEES & RATES FOR 2012 Southern Africa & SADC territories: One hour keynote presentation = ZAR 27 500 (ex VAT whererelevant) Master of Ceremonies = ZAR32 000 (ex VAT where relevant) Above rates exclude business class air travel, road transport ortransfers, accommodation and meals and are quoted exJohannesburg Europe and Rest of the world:Europe and Rest of the world: One hour keynote presentation = US$ 8 500 Master of Ceremonies = US$9 500Online Fees Quoted in SA 1Online Fees Quoted in SA 1Non-PSASA Member
  17. 17. 1. Keynote - R 25,000 per Hour – Ex Vat2. Training Courses / Workshops / Seminar1. 1 day R 2,400 ex Vat2. 2 day R 4,700 ex Vat3. Example 3 Lets Look4. Example 41. Lets Look – Fees2. Lets Look TermsOnline Fees Quoted in SA 2Online Fees Quoted in SA 2PSASA Members
  18. 18. So What Business are we in?So What Business are we in?Without these twoIt does not matter how good you areas a Speaker or Trainer.The Achilles Heel for MostMarketing Selling
  19. 19. Time is TickingTime is TickingGet Moving – Never Hope – Act!
  20. 20. Question Time ?Question Time ? Web: www.adolph.co.za Web: www.speakers101.co.za e-Mail adolph@adolph.co.za Skype: adolphk Tel: 011- 679 - 3145 Cell: 082 - 493 - 9093

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