2. Expert who speaks
Motivational / Inspirational
Entertainer
Humourist
Trainer
Industry Guru
Circumstantial
Celebrity
What Type of Speaker are youWhat Type of Speaker are you
Recognise Your Type & Know Opposition
6. The CLEVER Income StreamsThe CLEVER Income Streams
Work Smart Not Hard
Sell Outcomes
Sell Online Recurring Programmes
Secure Anchor / Cash Cow Clients
Become an Expert
Own an Industry
Affiliate Programmes
Constantly Re-Invent / Upgrade
7. Days in Year = 365
Less Saturdays & Sundays = 104
Less Public Holidays = 16
Less Personal Holidays = 40
Less Personal Training = 12
Less S L & L = 7
Less Travel = 24
Less Administration etc = 36
Available Working Days = 126Available Working Days = 126
BBusy speakers work about 80 –120 days a year
Working Days AvailableWorking Days Available
Speakers are Sellers of Time on Stage
8. Where does the Pricing Model Start?Where does the Pricing Model Start?
With the Budgets Bottom Line
How Much Must I Make to Survive?
How Much do I need to live the lifestyle I want?
How Much do I need to plan for “retirement”?
You must know the real numbers
R
# P S E’s
10. Your Budget Break Even Points:
Personal Break Even Point = R
+
Business Break Even Point = R
+
Lifestyle Break Even Point = R
Total Income Required = R
Desired Realistic IncomeDesired Realistic Income
Determines Minimum Income Required
12. 1. Beginner / Toastmaster (1-15 yrs.)
1. R Free or Costs or R500 or Donation to travel exp.
2. Part-Timer (1-5 yrs.)
1. R 1,000 to R 5,000
3. Beginning Pro. Speaker (1-8 yrs.)
1. R 1,000 to R 8,000
4. Established Pro. Speaker (5-12 yrs)
1. R 7,500 to R 20,000
Some Fees by Level 1Some Fees by Level 1
Based on some local SA research
13. 1. Accomplished Pro. Speaker (5-20 ++yrs.)
1. R 15,000 to R 60,000 ++
2. Circumstantial Speakers (5 yrs.)
1. R 15,000 to R 25,000+
3. Celebrity Speaker (5 –x yrs.)
1. R 20,000 to R 40,000 ++
4. Famous Speaker (5 – x yrs.)
1. R 30,000 to R 150,000
Some Fees by Level 2Some Fees by Level 2
Based on some local SA research
14. Brian Jude – Half day = R 695 (inc)
Expert Series – Half day = R 697 (inc)
Strawberry Training – One day = R 2,655
Richard Mulvey – Two days = R 4,450
Dr Henk Botha – Two Days = R 9,680 (inc)
Front Foot – Two days = R 4,350
Imsimbi – Two days = R 3,600
Trevor Ketler – Three days = R 4,450 (Own Venue)
Adolph Kaestner – Three days = R 5,550 (inc)
Some Public Workshop FeesSome Public Workshop Fees
Based on some local SA research
15. Budgets for your Desired Income (slide 10)
Your Current and Most Likely Activity
# of Keynotes = X R….. =R
# of Breakfast = X R…... =R
# of Half Day Workshops = XR….. =R
# of One Day Workshops = XR….. =R
# of Two Day Workshops = XR….. =R
Total Revenue based on current activity = R
Note: To up the income
1- Increase Fees or 2 Increase Activity
How To Calculate Your FeeHow To Calculate Your Fee
You are the Business
16. FEES & RATES FOR 2012
Southern Africa & SADC territories:
One hour keynote presentation = ZAR 27 500 (ex VAT where
relevant)
Master of Ceremonies = ZAR32 000 (ex VAT where relevant)
Above rates exclude business class air travel, road transport or
transfers, accommodation and meals and are quoted ex
Johannesburg
Europe and Rest of the world:Europe and Rest of the world:
One hour keynote presentation = US$ 8 500
Master of Ceremonies = US$9 500
Online Fees Quoted in SA 1Online Fees Quoted in SA 1
Non-PSASA Member
17. 1. Keynote - R 25,000 per Hour – Ex Vat
2. Training Courses / Workshops / Seminar
1. 1 day R 2,400 ex Vat
2. 2 day R 4,700 ex Vat
3. Example 3 Lets Look
4. Example 4
1. Lets Look – Fees
2. Lets Look Terms
Online Fees Quoted in SA 2Online Fees Quoted in SA 2
PSASA Members
18. So What Business are we in?So What Business are we in?
Without these two
It does not matter how good you are
as a Speaker or Trainer.
The Achilles Heel for Most
Marketing Selling
