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Pricing yourself as a Tainer

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How to calculate your base fees as a Trainer

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Pricing yourself as a Tainer

  1. 1. Adolph Kaestner SAPTA Gauteng 13 Aug 2016 Pricing Yourself as Pro Trainer Beggar or Billionaire
  2. 2.  Student Trainer  In-House Trainer  Independent Trainer  Facilitator  Coach / Mentor  Expert Trainer  Industry Guru  Consultant What Type of Trainer are you Recognise Your Type & Know Opposition
  3. 3. Active Income Streams They Require Your Personal Time Keynote Speaker Virtual SeminarWebinar MentoringConsulting Training/WShop
  4. 4. Passive Income Streams Income While You Sleep
  5. 5. Where does the Pricing Model Start?  With the Budgets Bottom Line  How Much Must I Make to Survive?  How Much do I need to live the lifestyle I want?  How Much do I need to plan for “retirement”?  How Much does my Business Cost?
  6. 6. Financial Budgets Separate Bank Accounts Personal Budget Event Budget Business Budget
  7. 7. The Break Even Points You must know the real numbers R # Training Engagements'
  8. 8.  Your Budget Break Even Points:  Personal Break Even Point = R  +  Business Break Even Point = R  +  Lifestyle Break Even Point = R  Total Income Required = R Desired Realistic Income Determines Minimum Income Required
  9. 9.  Days in Year = 365  Less Saturdays & Sundays = 104  Less Public Holidays = 16  Less Personal Holidays = 40  Less Personal Training = 12  Less S, L & L = 7  Less Travel = 24  Less Administration etc. = 36  Available Working Days = 126  Busy Trainers work about 80 –120 days a year Working Days Available Trainers are Sellers of Time in Classroom
  10. 10.  Total Income Required = R 40,000 ÷  Total Average Working Days PM = 10 days  Your Daily Rate Is = R 4,000  Your Hourly Rate Is = R 500 (8 Hours per day) V. NB – This excludes “Other Costs” Your Minimum Training Fee/Rate Trainers are Sellers of Time in Classroom
  11. 11. The “Other” Costs Other Costs are Not part of Training Fees
  12. 12.  Budgets for your Desired Income  Your Current and Most Likely Activity  # of Half Day Workshops # XR….. =R  # of One Day Workshops # XR….. =R  # of Two Day Workshops # XR….. =R  # of Three Day Workshops # XR….. =R  # of Public Workshops # X R…... =R  # of Keynote Talks # X R….. =R  Total Revenue based on current activity = R Checking Your Current Fee You are the Business
  13. 13.  Increase your Fees  Increase Activity / Training Days  Develop & Sell Passive Income Generating Product How to Increase Your Income You are the Business
  14. 14.  Brian Jude – Half day = R 695 (inc)  Expert Series – Half day = R 697 (inc)  Front Foot Training – One day = R 2,793 (inc)  Train SA – One Day = R 2,940 (inc)  Richard Mulvey – Two days = R 6,450 (ex)  Kumalo Green – Two days = R 6, 612 (inc)  Imsimbi – Two days = R 3,600 (inc)  CBM Training – Two Days = R 5,750 (ex)  Adolph Kaestner – Three days = R 5,550 (inc) Some Public Workshop Fees Based on some local SA research
  15. 15. So What Business are we in? Without these two It does not matter how good you are as a Trainer No Work = No Pay! The Achilles Heel for Most Trainers Marketing Selling
  16. 16. Thank You Web: www.adolph.co.za Web: www.mentorzone.co.za e-Mail adolph@adolph.co.za Tel: 011- 794 - 5352 Cell: 082 - 493 – 9093 Skype: adolphk

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