SlideShare a Scribd company logo
1 of 12
TOPIC
Cocoon marketing
SERICULTURE
Sericulture is the cultivation of silk through
rearing of silkworm. It is an agro-based industry. It
involves the raising of food plants for silkworm,
rearing of silkworm for production of cocoons,
reeling and spinning of cocoon for production of
yarn etc.
COCOON MARKETING
 The harvested cocoons have to be marketed as
early as possible before the moths emerge from
them.
 This is a vsery crucial step and needs efficient
management. Information about the nearby cocoon
markets, the marketing day and the mode of
transport of the cocoons to that place have to be
obtained and planning has to be done.
 A knowledge of the marketing operations is
essential to fetch a fair price for the cocoons.
MARKETING IN
SERICULTURE
In sericulture we are usually having two
types of cocoon markets:-
1. Seed cocoon market.
2. Commercial cocoon market:-
 Dry cocoon market
 Green cocoon market
Seed cocoon market
 It takes place usually in commercial grainages where hybrid
seeds are produced.
 The department of sericulture has identified certain areas
which are called P1 or seed cocoon producing areas. The
silkworm rearers present in such areas are also called as P1
rearers. These rearers are highly trained in rearing pure breeds
of silkworms and they produce cocoon which are also called
as P1 cocoons. No hybrid rearings are allowed in such P1
areas.
 The seed for P1 rearing in these areas is sent/produced in
different P2 stations are called basic seed stations. Usually in
the first week of june when this P1 rearing finishes and seed
cocoons or P1 cocoons are ready for transportation to various
grainages where hybrid seed is to be produced.
Continued….
 A small calender for these limited no.of seed areas
is drawn by the department and on each date a
known quantity of cocoon is transported from
these areas to the nearest grainages. The
government of J&K has fixed a price of Rs.100/kg
of seed cocoon as against Rs.70/kg for commercial
cocoons.
 These cocoons are weighed and stored in different
trays in the grainages and the payment due to these
farmers for their produce is made on the spot.
COMMERCIAL COCOON MARKET
GREEN COCOON MARKET
 In J&K, the green cocoon market for commercial
cocoons takes place for a limited quantity. Just
after finishing the commercial rearing this type of
market takes place in certain rearing areas where
green cocoons are purchased by certain reelers.
The reelers or buyers who desire to buy green
commercial cocoon inform the department of
sericulture prior to the culmination of spring
rearing.
 They also inform about the quantity and nature of
hybrid for which they are interested to purchase as
green commercial cocoon, accordingly the
department organises a meet between the buyers
and the producers i.e. rearers for sale/purchase of
these green cocoons. Usually some of the farmers
prefer to sell their produce or cocoons in green
cocoon market rather than to wait 2-3 months for
dry cocoon market. The buyers make on the spot
payment to the rearers on the basis of on spot
negotiation of price.
Dry cocoon market
 Dry cocoon market usually takes place in the month of august/September
in the valley and in the month of june/July in the Jammu province. After
finishing the commercial rearing the rearers dry these cocoons under
various methods like sun drying, black cloth sun drying and in hot air
dryers so that the pupa inside it gets killed and the moisture is also
removed so that no fungal attack could take place in these cocoons. After
drying these cocoons, the rearers store them in loose gunny bags for a
period of more than 2-3 months, preferably keep hanging with a roof on
the ceiling so that the rodents or rats may not drainage them. At the start of
dry cocoon market a calender is issued by the department of sericulture
which is called “cocoon marketing calender”. It contains various details
like the name of the district/market where auction will be done and the
approximate quantity of cocoons to be auctioned in each cocoon market
and officers Incharge of the cocoon market along with their phone
numbers.
 These markets are established at each district headquarter
for few days. Accordingly the commercial cocoon rearers
are informed about the marketing calender so that they
bring their cocoons to the market on a particular date.
various facilities like weighing, grading purpose. Usually
the grading takes place on the basis of shell weight and
shell ratio percentage but usually the main method of
grading is no.of cocoons/kg. if a lot has 1800-2100
cocoons/kg it is designated as A-grade lot and more the
no. of cocoons i.e. up to 2400 it is graded as B and
similarly more than 2400 it is designated as C-grade
cocoon. Sometimes the reelers asses the lots by using the
calculated renditta technique.
 The govt. has fixed as floor price of Rs. 210/kg of dry
cocoon but recently it has been revised upto Rs.
500/kg. The auction/bidding of these lots takes place
on the spot and various buyers participate in the
auction. The highest bidder purchase the lot and makes
the payment to the authorities, the authorities in turn
make payment to the concerned rearer for the no. of
kgs of cocoon sold. Various facilities are given to the
rearers in the market like drinking water, shelter for
night, utensils for cooking etc. ,incase they are not able
to sell their produce on the same day. The rearers who
are not willing to sell their produce on the rate which
they get in the auction, they are given a chance once
again for the next auction.
THANK YOU

More Related Content

What's hot

Lac insect, it's natural enemies and their management
Lac insect, it's natural enemies and their managementLac insect, it's natural enemies and their management
Lac insect, it's natural enemies and their management
Aaliya Afroz
 

What's hot (20)

Mulberry silkworm rearing techniques.pptx
Mulberry silkworm rearing techniques.pptxMulberry silkworm rearing techniques.pptx
Mulberry silkworm rearing techniques.pptx
 
Sericulture
SericultureSericulture
Sericulture
 
Sericulture
SericultureSericulture
Sericulture
 
Sericulture in India
Sericulture in IndiaSericulture in India
Sericulture in India
 
Life cycle of silkworm
Life cycle of silkwormLife cycle of silkworm
Life cycle of silkworm
 
Sericulture
SericultureSericulture
Sericulture
 
Castes of honey bee
Castes of honey beeCastes of honey bee
Castes of honey bee
 
Lac insect, it's natural enemies and their management
Lac insect, it's natural enemies and their managementLac insect, it's natural enemies and their management
Lac insect, it's natural enemies and their management
 
Lac cultivation
Lac cultivationLac cultivation
Lac cultivation
 
Presentation (1) diseases and pest of silkworm.
Presentation (1)  diseases and pest of silkworm.Presentation (1)  diseases and pest of silkworm.
Presentation (1) diseases and pest of silkworm.
 
importance of apiculture
importance of apicultureimportance of apiculture
importance of apiculture
 
Silk worm presentation Pests and Diseases of Silkworm and Their Management
Silk worm presentation Pests and Diseases of Silkworm and Their ManagementSilk worm presentation Pests and Diseases of Silkworm and Their Management
Silk worm presentation Pests and Diseases of Silkworm and Their Management
 
Sericulture - Post Cocoon Technology / Processing of Cocoons
Sericulture - Post Cocoon Technology / Processing of CocoonsSericulture - Post Cocoon Technology / Processing of Cocoons
Sericulture - Post Cocoon Technology / Processing of Cocoons
 
Seasonal management of honey bee and pollinators deficit in onion
Seasonal management of honey bee and pollinators deficit in onionSeasonal management of honey bee and pollinators deficit in onion
Seasonal management of honey bee and pollinators deficit in onion
 
Characteristics of cocoon
Characteristics of cocoonCharacteristics of cocoon
Characteristics of cocoon
 
Sericulture: History,silk route & types of silk
Sericulture: History,silk route & types of silkSericulture: History,silk route & types of silk
Sericulture: History,silk route & types of silk
 
3 chapter moriculture
3   chapter moriculture3   chapter moriculture
3 chapter moriculture
 
sericulture in india
sericulture in indiasericulture in india
sericulture in india
 
8 chapter preservation and handling of silkworm eggs and egg incubation
8  chapter preservation and handling of silkworm eggs and egg incubation8  chapter preservation and handling of silkworm eggs and egg incubation
8 chapter preservation and handling of silkworm eggs and egg incubation
 
Social behavior of honey bees
Social behavior of honey beesSocial behavior of honey bees
Social behavior of honey bees
 

Similar to Cocoon marketing

Types of Agricultural markets LLB- SEM I
Types of Agricultural markets LLB- SEM ITypes of Agricultural markets LLB- SEM I
Types of Agricultural markets LLB- SEM I
yogita9398
 
Agricultural Commodities
Agricultural CommoditiesAgricultural Commodities
Agricultural Commodities
InvestingTips
 

Similar to Cocoon marketing (6)

Marketing management notes
Marketing management notesMarketing management notes
Marketing management notes
 
Types of Agricultural markets LLB- SEM I
Types of Agricultural markets LLB- SEM ITypes of Agricultural markets LLB- SEM I
Types of Agricultural markets LLB- SEM I
 
Agricultural Commodities
Agricultural CommoditiesAgricultural Commodities
Agricultural Commodities
 
Market and Classification of Market
Market and Classification of MarketMarket and Classification of Market
Market and Classification of Market
 
Milky mushroom cultivation process and its cost analysis
  Milky mushroom cultivation process and its cost analysis   Milky mushroom cultivation process and its cost analysis
Milky mushroom cultivation process and its cost analysis
 
sesame sub sector paln_RED
sesame sub sector paln_REDsesame sub sector paln_RED
sesame sub sector paln_RED
 

Recently uploaded

SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
Peter Brusilovsky
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project research
CaitlinCummins3
 

Recently uploaded (20)

An overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismAn overview of the various scriptures in Hinduism
An overview of the various scriptures in Hinduism
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio App
 
Andreas Schleicher presents at the launch of What does child empowerment mean...
Andreas Schleicher presents at the launch of What does child empowerment mean...Andreas Schleicher presents at the launch of What does child empowerment mean...
Andreas Schleicher presents at the launch of What does child empowerment mean...
 
Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategies
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 
Scopus Indexed Journals 2024 - ISCOPUS Publications
Scopus Indexed Journals 2024 - ISCOPUS PublicationsScopus Indexed Journals 2024 - ISCOPUS Publications
Scopus Indexed Journals 2024 - ISCOPUS Publications
 
Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
 
OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
 
demyelinated disorder: multiple sclerosis.pptx
demyelinated disorder: multiple sclerosis.pptxdemyelinated disorder: multiple sclerosis.pptx
demyelinated disorder: multiple sclerosis.pptx
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project research
 
Graduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptxGraduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptx
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................
 
Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"
 

Cocoon marketing

  • 2. SERICULTURE Sericulture is the cultivation of silk through rearing of silkworm. It is an agro-based industry. It involves the raising of food plants for silkworm, rearing of silkworm for production of cocoons, reeling and spinning of cocoon for production of yarn etc.
  • 3. COCOON MARKETING  The harvested cocoons have to be marketed as early as possible before the moths emerge from them.  This is a vsery crucial step and needs efficient management. Information about the nearby cocoon markets, the marketing day and the mode of transport of the cocoons to that place have to be obtained and planning has to be done.  A knowledge of the marketing operations is essential to fetch a fair price for the cocoons.
  • 4. MARKETING IN SERICULTURE In sericulture we are usually having two types of cocoon markets:- 1. Seed cocoon market. 2. Commercial cocoon market:-  Dry cocoon market  Green cocoon market
  • 5. Seed cocoon market  It takes place usually in commercial grainages where hybrid seeds are produced.  The department of sericulture has identified certain areas which are called P1 or seed cocoon producing areas. The silkworm rearers present in such areas are also called as P1 rearers. These rearers are highly trained in rearing pure breeds of silkworms and they produce cocoon which are also called as P1 cocoons. No hybrid rearings are allowed in such P1 areas.  The seed for P1 rearing in these areas is sent/produced in different P2 stations are called basic seed stations. Usually in the first week of june when this P1 rearing finishes and seed cocoons or P1 cocoons are ready for transportation to various grainages where hybrid seed is to be produced.
  • 6. Continued….  A small calender for these limited no.of seed areas is drawn by the department and on each date a known quantity of cocoon is transported from these areas to the nearest grainages. The government of J&K has fixed a price of Rs.100/kg of seed cocoon as against Rs.70/kg for commercial cocoons.  These cocoons are weighed and stored in different trays in the grainages and the payment due to these farmers for their produce is made on the spot.
  • 7. COMMERCIAL COCOON MARKET GREEN COCOON MARKET  In J&K, the green cocoon market for commercial cocoons takes place for a limited quantity. Just after finishing the commercial rearing this type of market takes place in certain rearing areas where green cocoons are purchased by certain reelers. The reelers or buyers who desire to buy green commercial cocoon inform the department of sericulture prior to the culmination of spring rearing.
  • 8.  They also inform about the quantity and nature of hybrid for which they are interested to purchase as green commercial cocoon, accordingly the department organises a meet between the buyers and the producers i.e. rearers for sale/purchase of these green cocoons. Usually some of the farmers prefer to sell their produce or cocoons in green cocoon market rather than to wait 2-3 months for dry cocoon market. The buyers make on the spot payment to the rearers on the basis of on spot negotiation of price.
  • 9. Dry cocoon market  Dry cocoon market usually takes place in the month of august/September in the valley and in the month of june/July in the Jammu province. After finishing the commercial rearing the rearers dry these cocoons under various methods like sun drying, black cloth sun drying and in hot air dryers so that the pupa inside it gets killed and the moisture is also removed so that no fungal attack could take place in these cocoons. After drying these cocoons, the rearers store them in loose gunny bags for a period of more than 2-3 months, preferably keep hanging with a roof on the ceiling so that the rodents or rats may not drainage them. At the start of dry cocoon market a calender is issued by the department of sericulture which is called “cocoon marketing calender”. It contains various details like the name of the district/market where auction will be done and the approximate quantity of cocoons to be auctioned in each cocoon market and officers Incharge of the cocoon market along with their phone numbers.
  • 10.  These markets are established at each district headquarter for few days. Accordingly the commercial cocoon rearers are informed about the marketing calender so that they bring their cocoons to the market on a particular date. various facilities like weighing, grading purpose. Usually the grading takes place on the basis of shell weight and shell ratio percentage but usually the main method of grading is no.of cocoons/kg. if a lot has 1800-2100 cocoons/kg it is designated as A-grade lot and more the no. of cocoons i.e. up to 2400 it is graded as B and similarly more than 2400 it is designated as C-grade cocoon. Sometimes the reelers asses the lots by using the calculated renditta technique.
  • 11.  The govt. has fixed as floor price of Rs. 210/kg of dry cocoon but recently it has been revised upto Rs. 500/kg. The auction/bidding of these lots takes place on the spot and various buyers participate in the auction. The highest bidder purchase the lot and makes the payment to the authorities, the authorities in turn make payment to the concerned rearer for the no. of kgs of cocoon sold. Various facilities are given to the rearers in the market like drinking water, shelter for night, utensils for cooking etc. ,incase they are not able to sell their produce on the same day. The rearers who are not willing to sell their produce on the rate which they get in the auction, they are given a chance once again for the next auction.