The document discusses determining the target audience for a pop music magazine. Research was conducted including creating a mood board and survey to understand preferences. The survey provided a range of responses, some of which informed the magazine concept while others were disregarded. Three audience profiles were created to define the target readership, one of which did not align. The profiles helped connect personally with the audience and identify their interests, fashion, and personality to refine the target market. A reader profile was also developed based on the audience profiles and survey responses to outline who would and would not purchase the magazine.