Continuation of my evaluation of my media product.

1. Evaluation Question 5
Jack Huntridge Dixon

2. Design
My main goal when designing this product was to make it
appeal to my target audience. As illustrated by the uses and
gratifications theory, the audience take an active role in
choosing what media they purchase and consume. As a result of
this, if my magazine does not appeal to them, they simply won’t
buy it. As this is a poor business model, I have designed the
magazine to be interesting to them so they can derive
satisfaction from reading it – this may influence their decision to
buy the next issue. An example of this is the inclusion of popular
bands from my survey on the front cover. I have done this so
that the audience sees the cover in a newsagents and recognises
a band they like – this triggers them to buy the magazine.

3. Survey
During pre-production, I
created, distributed and
collected a survey that
contained questions I
thought relevant to the
production of a magazine. I
gave the survey to members
of my target audience to fill
out. I collected lots of
information that I went on
use when I was constructing
my magazine.

4. Construction
During the construction of my magazine, I have been careful to
avoid polysemic signs that could be misinterpreted. If a reader
were to misinterpret a sign, their opinion of the magazine could
be ruined. During the hot-desking process, some people told me
that I should give my subject (on the front cover) wings, to make
him stand out more. I have responded by creating the outline of
a wing and placing it behind Ricky. This is perhaps the most
noticeable response to the information I collected while hot-
desking, however there are many other smaller aspects of the
magazine that have also been changed at the request of my
coevals.