Results from first audience research survey

1. Results from audience
interests survey and
how I am implementing
results

2. Q1.Which topics would
you like to be covered?
• I can gather that my audience
enjoy a range of topic, which I
intent to cover on the front
cover through cover lines, as
these will help engage my
audience. Due to the options
being quite broad, I can use a
variety of different aspects to
engage them. For example,
with health and fitness, I can
include “how to eat healthier”,
or “how to lose weight”, with
more specificity ensuring the
audience feel catered to with
their needs from the magazine.

3. Q2. What brand of
magazine do you like
(visually)?
• The majority generally
enjoyed the visual
aspects of Vogue over
covers like Elle and
Dazed, this could be due
to the absence of cover
lines which can make a
cover look empty. I will
be including cover lines
like stated previously to
overcome the lack of
attraction.

4. Q3. On what platform
do you consume
magazines?
• There is a clear majority in
social media being the main
platform that magazine content
is consumed, therefore, I will
ensure to include multiple
social platforms such as
snapchat, instagram, twitter on
the magazine and website so
consumers can know that the
magazine is accessible in other
forms, which will likely improve
repeated consumption of the
content by audiences, through
social media.

5. Q4. What activities do
you enjoy doing in your
spare time?
• This question brought on a range
of answers, from a diverse
audience, though a common
interest from the audience was
dance (30%), along with other
sports activities, followed by
photography and editing. I would
like to have a dancer on one of
my covers, doing a scorpion/
needle pose, attracting the
multiple dancers but also
sportspeople. In both contents
pages I would like to include a
form of audience engagement,
inciting them to ‘send in a photo
you’ve taken, for the chance to
feature’.

6. Q5. What topics do you
like to read about?
• These responses will outline what I
will cover on the content page, and
through cover lines.
• They mainly consist of celebrity
news or “drama”, which adheres to
the aspirer psychometric – they are
more likely to be persuaded by
celebrity endorsements (advertising
technique)
• There was a common theme of
keeping updated with a plethora of
interests, reinforcing the need to be
“on trend” with this demographic. I
am thinking of using this knowledge
to provoke audiences into engaging
with content, but will also like to
enforce the idea that you should be
yourself, and not feel forced into
doing what everyone else is doing.