Tell the audience what you will tell them, then tell them, and finally tell them what you told them. When pitching an idea, introduce yourself and what you are pitching for. Summarize your idea in one sentence explaining what you intend to make and why it will work for the intended audience. Then explain the details of the content, how it is practical given constraints, how it will appeal to the target audience, and how it is original yet recognizable to the audience while summarizing the best aspects of the idea.

1. How to write a pitch - A 7 point guide
But first – even more concise - a three point guide to making a
speech…
1. Tell them what you’re going to tell them
2. Tell them
3. Tell them what you told them
It’s a bit more complicated than that but that’s a good thing to
bear in mind.
Your pitch…
1. Introduce yourself and say what you are pitching for
2. Sum up your ideas in a sentence – this is what I intend to
make for you and this is why it will work for your intended
audience
3. Explain the content of your idea in a little more detail
4. Explain how your ideas are practical given the time and
money constraints
5. Explain how your ideas will appeal to the target audience
in a little more detail
6. Explain how your ideas are original and distinctive but still
recognisable to the audience you are going to be reaching
7. Sum up your idea calling attention to the best things about
it.