1. BIG PICTURE
Activity 3 – The Proposal
KEYWORDS
Outline – cinematic techniques –
CLAE – Legal and Ethical -
Scheduling
LEARNING OBJECTIVES
This is a holistic unit and the different LOs are
covered together in all of the activities.
1. Understand the overview of the unit and the
assessment process
2. Understanding audience and research
SUCCESS CRITERIA
A proposal for one of the model
short information films
Take your seat. Bag under your desk.
Have your equipment and planner out.
Topic – Unit 8 – Responding to a Commission
• What have you learned about pre-production and planning from your work in
Unit 10 – Horror Film Production?
2. TELL ME
STUFF!
TAKE ME
THROUGH
IT…
LET ME
HAVE A
GO…
DO I GET
IT?
1 2 3 4 5 6
SETTING THE
SCENE
JOINING UP
LEARNING
LINKS TO LAST
TIME
PASSING ON
KNOWLEDGE
GUIDED PRACTICE
& MODELLING
INDEPENDENT
PRACTICE –
APPLYING THE
SKILLS TO NEW
SITUATIONS
ASSESSMENT &
FEEDBACK
PULL IT TOGETHER
JOINING UP
LEARNING
LINKS TO NEXT
TIME
3. Activity 3 - The Proposal
• This is the first of the longer and
more valuable tasks – it is worth
20 out of the 72 marks available
• It is a multi-part task, like the
Rationale
• Like all of this work, you can't
prepare properly for this until
we've got the actual brief for the
real controlled assessment...
• … but you can learn what's
required, and how many
different things you have to do.
1. Content overview
• What is going to be in your short film,
scene by scene, with cinematic
information
2. Contributors – Locations – Assets – Equipment
• Who and what do you need
3. Legal and Ethical Issues
• What do you have to pay attention to?
How will you do so?
4. Technical considerations
• What other specialist equipment or
personnel do you need?
5. Scheduling/Planning/Budgeting
• What are you going to do, and when are
you going to do it.
4. 1. Have a look at the 'content overview' in the Distinction
model answer on the 'Example Papers' page of the blog,
(page 7 to the top of page 9 of the model).
2. This was a student response to the 'healthy living'
information film brief
3. A scene by scene breakdown of your whole film (not
just the section you're going to storyboard for Activity
4)
4. There is one 'big' technical idea in this plan– editing the
shoot into a split-screen video. The candidate explains
this in the shot by shot description as well as writing
about it in more detail as part of the specific 'writing
about cinematic techniques'
5. Only one 'big' technical idea is a good idea – it allows
you to focus on why and how you are using
one particular technique in detail rather than skimming
over a range of different things.
6. Everything else comes out of the practical planning that
you have to do in Unit 10...
• Contributors – Locations – Assets – Equipment
• Who, what, where? With what?
• Legal and Ethical
• Focus on what's actually relevant for your
plans. Don’t worry about every marginal issue,
but be clear and detailed about the big things
• Technical Considerations
• Specialist issues – equiupment, personnel –
again, be specific and detailed about the issues
in your plans
• Scheduling, planning and budgets
• What are you going to do, when,where, with
who and what, and what will it cost?
• Distinction grades love contingency planning
• Logistical planning- making it clear that your
idea can be produced on time and on budget –
is a key Distinction criteria.
5. You need to practice writing a proposal now so that when
we come around to the real deal you've done it before,
and as you start planning your 'real' work you know from
your own experience what it is supposed to look like.
Once again – use this as
a model and write a
proposal for this short
film, using all of the
headings and the
guidelines you've been
given.
I've made notes about this that you can use –
I've tried to write the notes I would have made
if this was my idea for my Unit 8 work on the
'Healthy Living' brief, and I've written the notes
as though they are part of the 3 pages I can
make to take into the final controlled
assessment with me. They're on the blog, at
the bottom of the Activity 3 page.
6. Activity 3 – The Proposal
1. Can you write a concise but detailed shot by shot/scene by scene summary of your
plans?
2. Are your summaries full of cinematic detail?
3. Can you justify the use of the cinematic detail?
4. Have you got clear plans for contributors / locations / equipmet / assets? (including
recces and risk assessments)
5. Have you identified and written about relevant legal and ethical issues
6. Have you got a production schedule that meets the terms of the brief, involves the
client and has everything ready in plenty of time, which includes contingency
planning and a budget?
7. BIG PICTURE MY LEARNING
How did this
lesson fit into
your other
lessons?
What is my top
take- away from
the lesson?
Have you contributed to the lesson? Will you be able to improve
next lesson? Do you know what you need to go away and do?
o Are you keeping up?
o We will revisit some of this
before moving on to the
Treatment
o Because I've done notes on a
30 second video my planning
notes work as shot-by-shot. If
you have to plan a five minute
video you will need a scene by
scene summary of the whole
thing and a shot by shot of the
bit you will storyboard.
o You need to be referring back
to the brief, to the audience, to
what the client wants, to why
your plans will make everyone
happy...