The target audience for the film is 15-35 year olds, as they will better understand the humor and relate to the situations depicted. It aims to appeal to both male and female viewers equally. The film receives a 15 rating from the BBFC as it contains no bad language or nudity and is only suitable and relevant for those aged 15 and over. The target socio-economic groups are C1, C2, D and E, which include students, laborers, and junior/supervisory managers who could find humor and relate to the film. A comparable film is American Pie, which had a similar plot and target audience of mid-teens and above.
2. Age Range
Our production is aimed audiences aged
between 15-35. This is because they are more
likely to be in some form of similar situations,
and they would understand the humour
better.
3. Gender
We are concentrating on
making the film appealing
for both genders, as the
issue concerns both, and can
be related to by males and
females alike. The film is
about the decisions and who
you should listen to when
making them, questions and
views asked by both genders
who’ll find it equally as
interesting.
4. BBFC
The film is a 15 because it is
only suitable, and relevant for
15 years olds and over. The
film contains no bad
language, or nudity.
We do not loose out on much
potential audience with this
higher age rating, as younger
audiences wouldn’tbe as
interested in the film as they
cannot connect to it.
5. Socio-economic group
The socio economic target audience for
us is C1, C2, D and E.
Thesegroups are the unemployed,
students, all forms of manual laborers,
junior managerial and the supervisory.
These are people who would find the
humor in this, and would be able to
relate and understand it more. Many of
them would be of similar and in our
target age range.
6. Similar films:
A film which shares many
similarities with our film, is
“American Pie”. Much like our film,
the characters are also in the
pursuit of loosing their virginity.
The film had a target audience of
mid teens and above, and as it has
a similar plot to our film we felt
the target audience we chose was
suitable.
Due to the sexual context and
language chosen by the producers
of this film it was also rated 15.