Lana Del Rey's website provides promotion for her new album and singles through images and videos from her albums and music videos. The top of the page displays her logo and information about her newest album. It includes links to her social media and music streaming sites. The site is organized with sections for news, gallery, music videos and live shows. The news section updates fans on concerts and album releases. Music videos relate visually to her album artwork. The gallery contains photoshoots of Lana. A live section lists upcoming tour dates and a merchandise store allows fans to purchase apparel, posters and music formats.

1. Website Analysis – Lana Del Ray
(electro-pop/indie)

2. When opening Lana's site, the first page shows a low angle shot of Lana in
a car, a camera shot from her latest album “Honeymoon". Her logo is right
at the top as is big bold red letters. This is so it is the first thing you notice
when you get on the page. Below the logo is the name of the new album as
well as telling the audience it is “out now”. This is a clear promotion for the
new album. On the bottom left side there is an option to view her most
recent music video “High by the Beach” and also provides widgets of all the
online stores such as HMV, ITunes and Spotify, from where the fans can
buy or play her song or album from. The colour scheme ranges between
soft colours like sky blue, red and white.

3. As soon you enter the website there is
a mid shot of Lana which is also a
shot from her latest album. Soon
after, her newest music video plays
in the background along with the
music video. On the top left bar
there are categories such as
merchandise, gallery, news etc. On
the top right the website includes
social networking and music apps
widgets. These are links to Lans's
social networking sites such as,
Facebook, Twitter, YouTube,
Tumbler and her Sound Cloud. This
allows her fans to keep updated on
what she's releasing and be the first
ones to know about her upcoming
events.
The main page is constructed in a
vertical sequence and stylistic and
cinematic feel to it. At the bottom of
the webpage there is a list of
information written about the
website's privacy policy, record label

4. News, gallery and music
videos
In the news section Lana has again used
her own images for each of her shows. They
contain information about her live upcoming
concerts with details. Secondly, the news
section contain information about the
release of her new album and details.
For each single Lana's released she's
released a music video as well. Music
videos have become half of the music,
music recently has become more about the
visuals but still about the music. From the
singles from the album there's a relation to
the album cover in the music videos of the
singles.
The main images in Lans’s gallery include
pictures or photo shoots of herself. Lana's is
knowsn to sell music through her images as
many fans get attracted towards the beauty

5. Live section and Merchandise
The live section contains information about Lana’s upcoming live shows
which are happening in 2016, this includes shows such as Moscow and
Russia. There are tickets available too for the fans to get early tickets for
her shows.
In Lana’s store, she offers a wide range of different merchandise from t-
shirts to posters, hoodies to jewellery for her dedicated fans to buy. Lana
has targeted both a male and female audience as she has shirts for both
genders. On her main page, there is also a link for her music shop. In this
store it includes all types of formats including LP’s, CD’s and Cassettes.