Presentation by Aaron Weiche of Five Technology to the Independent Community Bankers of Minnesota (ICBM) on November 11th, 2009. Social Media 101 and banking.

1. SOCIAL The Internet.

2. The Internet is big. Years it took to reach a market audience of 50 million Radio 38 years

3. The Internet is big. TV 12 years Years it took to reach a market audience of 50 million

4. The Internet is big. Internet 4 years (Facebook, 50m, 2 years) Years it took to reach a market audience of 50 million

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6. Social Media Websites

7. What Is Social Media? Media and websites designed to be grown, supported and used through social interaction. Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many) . It transforms people from content consumers into content producers .

8. Why Use Social Media? 27 Million in October 2009 300 Million Users 924 Million unique visitors per year

9. 80% Of Americans Use Social Media Tools & Websites monthly over Forums – Blogs – Networking sites – Reviews – Surveys – Wikis – Video sites Why Use Social Media?

10. Why Use Social Media? > It’s FREE, but you must invest time .

12. Why Use Social Media? > To Listen & Learn There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.

14. The Value Of The Tool It’s not a silver bullet, it’s how you use it.

17. Post & share photos of community expos, events, youth sports teams you sponsor, parades and more. CREATE conversation.

18. Post & share your PRESS RELEASES online. Post to your website or blog. Promote on your Facebook page

21. > Big Business Use: Customer Service Tools to monitor the conversation & interact

22. > Small Business Use Marketing & PR Interact with customers, Tweet offers, show the personality or transparency of their business.

23. > News & Org’s Use It To Connect Instantly It creates a tighter timeframe (real-time) and relationship with the audience.

28. Blog about your clients. Blog about doing business with them, their services. Blog about how you served them. Links, SEO, Buzz, Expertise Business Blogging

29. Business Blogging A Blog makes a great target/hub for all of your social media efforts and even traditional marketing

30. An Integrated Approach Social media should not be isolated or stand alone. Integrate all of your marketing tools to work TOGETHER and even pass through each other.

31. Influencers Social Media is full of them. Content Producers: They are Tweeters, Bloggers, highly social, willing to link, talk about and contribute. They communicate and market for you.

32. The Conversion Funnel Traditional – Website – Social Media Enter – Submit – Fan – Follow Interact – Details – Pulse CONVERSION online or off

33. Social Media Is Mobile Smartphones, iPhones, Blackberry's and more all have applications and features for Facebook, Twitter & YouTube

34. They key is in how you use the tools .

40. Thank you!