Part cobbler’s children’s shoesPart fear of the all you can eat buffetPart fear of trying to keep upPart we jumped in without a real planPart we’ve always been pretty good at selling what wedon’t do for ourselves
Traditional marketing is aboutdressing your product/serviceup and putting it on display.You’re going out on the townand you’re going to look fine!The timing, the look, themessage – all pre-planned.It’s deliberate.Social media is about saying topeople…. come over any time.You can’t fake much in yourbathrobe and curlers.It’s organic.
Retain current clientsUp-sell new services to clientsGenerate new leadsShorten the sales cycle
What social media can deliver long-term:AwarenessTraffic (to the hub)Leads (trials, info/sample requests, we get on the short list)Buzz/MentionsCommunity members/advocatesCustomer SupportReputation Stewardship/ManagementEmployee RecruitmentLong term SalesThese deliverables will earn us:Revenue/SavingsAttentionLongevity (customers, employees, word of mouth referrals)New clients/customers
Like CommunityKnow TrustSearch Consistency Content
Can I subscribe to your blog quickly and easily? Email AND RSS?When was your last post? How often do you post?Are your social icons easy to find? Above the fold?Go to your website – do all your social links connect where they should?Go to your Twitter and FB pages – what’s your posting frequency?Who/what is your content about – your agency and clients?Your blog’s photos – of you/authors or the topic?Are you photos tagged for SEO?What’s your mix of curated versus created content?Do you duplicate the same content on FB and Twitter?